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Web surfers who opt-out of targeted ads may still see the same irrelevant ad repeated as a result of not being tracked.
While it seems obvious that …
Moms lead the pack when comes to liking brands on Facebook, according to a recent survey by Burst media. Fifty eight percent of moms follow or like br…
Google+ has a problem.
It’s not engagement or the lack of a clear way to monetize itself. It’s not those sometimes-unwieldy friend-organ…
Tumblr introduced a new ad product Thursday — one that enables users to pin their posts to the top of their followers’ dashboards for 24…
Who wouldn’t prefer to watch shorter commercials? A new study finds that there may be no harm to advertisers in paring back.
Research indicates…
Just 22% of the top 50 retailers in the country have an iPad app. Yet the iPad is the fastest-growing consumer computing device on the planet. Why h…
Mashable is celebrating Social Media Day in 510 cities around the world on Saturday. To make sure you’re getting your fill of social media meet…
One of the biggest advertising buzzwords to emerge out of the digital era — “engagement” — has a lot of loaded implications. I…
For most people, the marriage of music and social media has been a harmonious one. Since the questionably legal early days of MP3 filesharing, the so…
As click-through rates for banner ads have dropped to just .09%, momentum is growing to get beyond ad formats that interrupt. The push for new advert…
A year has passed since Google launched its social platform, Google+, and while some users complain that the social network has become an echoing abys…
The New York Times is making a business move towards China, opening a Chinese language news website and a Sina Weibo account.
Unlike its American ver…
Although many marketers are investing in Facebook, a significant percentage indicated in a recent survey that Facebook ads are not an essential part…
Coordinator, Social and Online Media at The Estee Lauder Companies (New York, New York)
Jobs POSITION SUMMARY: Aramis & Designer Fragrances, part of The Estee Lauder Companies, is looking for a coordinator...
In an age where constant ad bombardment has become as common as paying $5 for a latte, companies are looking for new ways to break through the marketing clutter. One particular form...
Yes, Nike’s new commercial celebrating the 40th anniversary of Title IX uses “empowerment” to sell us stuff, but that doesn’t…
A recent ad that tries to encourage young girls to study and pursue a career in science has not exactly appealed to its target audience.
The video ab…
Right now, Facebook’s facial-recognition software can sense who is in your pictures and make tagging suggestions, but what if the social networ…
Just in case you missed our weekend full of fun, frolic and serious reporting, we’ve managed to gather it all together for you all in one handy…
There is no one-size-fits-all strategy for developing content that’s poised to go viral. In many ways, a great piece of viral content, whether i…