Marketo’s blogs explore the latest trends and best practices in how companies optimize marketing and sales and improve revenue performance. Whether you are a C-level executive looking to implement a revenue performance management strategy, a demand generation manager that needs to generate more quality sales leads, a CMO that wants to transform marketing into a revenue driver, or a sales manager seeking to use marketing automation or Sales 2.0 techniques to improve sales effectiveness, we promise a steady stream of fresh thinking, thought provoking ideas, and engaged commentary.
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