Der Weltverband der Zeitungen und Nachrichtenmedien (World Association of Newspapers and News Publishers, kurz WAN-IFRA) wird am Freitag, den 29.06.12, plista besuchen. Während einer fünftägigen Study Tour von London über Paris nach Berlin wird eine 15-köpfige Delegation internationaler Manager in Europa Erkenntnisse über die digitale Medienwirtschaft sammeln. Jana Kusick, Director Cooperations, wird den Managern aus der internationalen digitalen Medienwirtschaft plistas Produkte und Dienstleistungen vorstellen. Neben plista stehen weitere wichtige Akteure wie Axel Springer, Financial Times, Le Figaro und Bild Digital auf dem Programm.

WAN-IFRA, der Weltverband der Zeitungen und Nachrichtenmedien vertritt über 18.000 Publikationen  in mehr als 120 Ländern. http://www.wan-ifra.org/

„Content marketing” seem to be the latest buzz words on the online advertising-street.

Instead of broadcasting and selling to the customer, content marketing is about engaging and informing. The essence behind content marketing is that if a brand provides relevant, interesting and useful information to the customer, the customer will reward them with engagement and that ever more elusive holy grail of marketing: brand loyalty.

With the rise of ‘advertainment’ and content marketing, the competition to produce content good enough to capture the attention of customers is rising at breakneck-speed. The new customer mantra is “I’ll be interested, if you’ll be interesting”- and now, more than ever, brands need to sit up and not only listen, but also raise their game in order to engage with today’s time- and loyalty-poor audience.

In order to engage with customers in new ways, a new approach must be taken. This is where content marketing agencies and the like come into play: these will help marketers distribute their content to the target audience, successfully encouraging engagement and positive brand perception.

At plista, we not only have market-leading targeting and recommendation technologies to reach the ideal audience, but also a vast network of websites and premium publishers over which to distribute content. Seems like we’d pretty much fit the bill with helping marketers and brands with the challenges content marketing. So what’s next for plista? Stay tuned…

With the UEFA Euro football games well underway, now’s the time to take advantage of the festive mood and kick off a new ad campaign. In the spirit of summer to celebrate the European Football Championship, plista is running a special offer on our FlyAds:

• Special price: 5 € CPM
• Cost free FlyAd creation through plista
• Book between 15.06 and 15.06.2012
• Campaign run time: 15.06-31.08.2012

FlyAds are an animated graphic- individually created to suit your marketing needs- that ‘fly’ into view from the bottom right-hand corner of the screen. As they don’t disrupt the reader flow, FlyAds encourage positive brand perception.

Not only are FlyAds are an effective way to capture the reader’s attention, and to raise awareness of your marketing campaign, they are also delivered directly to your target audience.

Their eye-catching quality is especially suited for product launches, or time-limited special offers. See the FlyAd in action here: http://www.plista.com/demo/garmin

What are you waiting for? Get the ball rolling- email accountmanagement@plista.com or call us on +49 30 473 753 776 to find out more!

We’re pleased to announce that Jana Kusick, formerly Head of Publisher Sales, has with immediate effect taken over the position of Director Cooperations here at plista. In this newly created role, Kusick will take on the overall responsibility for the development and expansion of both online and mobile strategic partnerships. She will also oversee the strategic planning and coordination of all international activities in the field of marketer and publisher cooperations.

Together with Dirk Schacht, the Director of Sales, Kusick will be responsible for expanding the mobile team in order to develop a powerful unit to further strengthen the mobile network. In close cooperation with the plista management, Kusick will also be responsible for entry into new markets such as Spain and France.

Prior to taking on the role of Director Coorporations, Kusick was as Head of Publisher Sales responsible for maintaining relationships with existing clients and the acquisition of publishers in Germany, Austria and Switzerland. Since joining plista in February 2010, Kusick has established many partnerships, including but not limited to United Internet Media, OMS, Axel Springer, Burda and Interactive Media.

It’s official: personal recommendations are the most trusted form of communication when it comes to consumer behavior. According to a recent report on ‘Trust in Advertising’ by the research company Nielsen, 88% of those surveyed stated that a recommendation from a friend would entice them towards a product or service, with online consumer reviews coming in second at 64%.

Listening to the recommendations of a trusted friend will go far in influencing behavior, but relevant recommendations can also come in the form of innovative targeted advertising. Personalized advertisements can help build trust, develop the consumer-brand relationship and encourage user interaction- be that a click, a purchase or brand endorsement in the form of glowing reviews.

Here at plista, we offer market-leading recommendation technologies, and with the groundbreaking RecommendationAds are able to deliver individually personalized ads straight to the target audience. Our clever algorithms analyze user data and deliver relevant content recommendations to the user via the plista ‘you might also find this interesting…’ format, based on his or her interests.  The user finds the ads useful and relevant, as the content recommendations have been tailored specifically to their personal browsing experience. And as there is no interruption to the reader flow, positive brand perception develops.

If personal recommendations influence online consumer behavior the most, then individual targeting based on user’s interests in the form of personalized content recommendations is surely the next logical step in ensuring high attention and response rates. The results speak for themselves: our RecommendationAds have an average click-through rate of 7,4%, and a 33% higher conversion rate compared to classic text/image ad formats.

With the plista RecommendationAds, everyone benefits: advertisers and publishers generate revenue, and users receive individually tailored recommendations based on what they are actually interested in. Now that’s what we like to call the power of recommendation.

The plista-team is looking forward to attending Swiss Online Marketing, the major Swiss Trade Fair for digital marketing, in Zürich this week. As plista is expanding into the Swiss market, several meetings with big publishers and publishing houses have already been scheduled.

“We’re looking forward to gaining more high quality publishers as we expand into the Swiss market. Our attendance at Swiss Online Marketing should provide a great opportunity for making new contacts”, says Jana Kusick, Head of Publisher Sales.

We can’t wait. See you there!