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We’ve talked a lot about how QR codes are poised to take off in the mainstream and now AT&T is jumping on the bandwagon with a new set of tools for Android and BlackBerry phones.
The company has just announced its AT&T Code Scanner application and its AT&T Create-a-Code service. Code Scanner is a free app for BlackBerry and Android devices that scans both 2D (QR and datamatrix) and 1D (UPC and EAN) barcodes. You can get it from the BlackBerry App World or the Android Market or by going to http://scan.mobi/ on your mobile device.
The app works similarly to other barcode scanning apps like ShopSavvy or RedLaser, letting you focus in and scan a code at will.
However, the more interesting part of the app comes via the menu options, which includes a direct link to AT&T’s Create-a-Code site (accessible via desktop or mobile), where you can create a QR code for contacts or for a web page. You can sign up for a free account with AT&T and create up to five codes that will be set to last for one year. You can then download the QR codes in PNG or EPS formats.
My QR Code
AT&T isn’t alone with its QR code generator but it is nice that the process has been simplified and that the apps are easily accessible. Do you have a QR code for your business card or website? Let us know!
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The code shown is however a Datamayrix code
http://zxing.appspot.com/generator/
And the respective barcode scanning app.
You can also create QR Codes at http://www.businesscardqrcode.com. There is a drop down maneu to adjust the size of it.
We use them on our website and in our magazine see http://www.muchmormagazine.com for examples
We use one on the front page of the Isle of Eight Flags Shrimp Festival website …. at shrimpfestival.com
Can we work on making a custom shrimp QR code? Just thinking of it makes me smile.
what you got in mind?
I thought all smartphones scanned these things. Is this article just pointing out that BB has its own app now?
Technically, they can. But I assume this will make it easier for the non – early adaptors. There are so many handsets, that having a carrier on board like this streamlines things a lot.
I am more of an iphone / Android person myself – so I cannot speak for every BB phone
I’ve begun putting them on printed material to drive awareness of the online presence, but for now I think they are still too much of a gimmick to become useful for a desktop / laptop user.
I may be missing something though… not sure how a user on anything other than a mobile device is going to use them.
Should I use these on my marketing blog?
goodness knows it has a lot of crazy stuff out there already,
http://marketmpb.blogspot.com
thanks, matt
fantastic post i like it
This is a datamatrix code.
Also, it’s an indirect datamatrix code. Meaning, that anyone who recognizes it as a datamatrix code and opens their scanlife or Neoreader will not be able to see the tag content. Datamatrix codes created by the create-a-code site can only be read by the AT&T reader, though there is nothing to visually identify this.
Not sure how far this will go.
QR codes are here to stay! We’ve built a business around them: ScanNap the world’s first “web-enabled” cocktail napkin. Truly a great way for restaurants, nightclubs and wineries to deliver their mobile order forms directly into their loyal patrons handsets…
I use QR codes on my business cards and on my email signatures. Although I look forward to the adoption of QR codes, it concerns me that companies like Microsoft and a few others have elected to create their own forms of QR codes that can only be recognized by their specific scanners. Why confuse the consumer? I own a My Touch Slide and the bar code scanner that came installed on my phone has worked just fine for reading QR codes. Now, in order to read the At&t code, I must download the At&t app. If I wanted to scan a Microsoft Tag, I would have to download their specific app. Come on now… Stick to one format and focus on the most important aspect of these systems; analytics and measurement.
I have recently noticed that QR, quick response, codes have exploded all over the internet. Everyday I go online I see at least one article on QR codes; however, this is the first article I’ve read dealing with creating a code. The popularity of these codes is cool because I think it is a great way to broaden the use of technology and advertisements. I can’t wait to try this app out. It’s apps like these that make me want to go out and buy a smartphone. I love the idea of adding these codes to business cards, but that means that the clients receiving the card must also have the app. I can’t wait to see what the future holds for advertisements using these codes.
-CKR Interactive Intern
http://www.ckrinteractive.com
quiQR is great for iPhone if anyone is looking to scan and create codes in the same app
http://www.quiqr.it
quiQR is great for iPhone if anyone is looking to scan and create codes in the same app
http://www.quiqr.it
QR codes are becoming more relevant and present in today’s society. With the ability to scan one of these codes and use them to compare prices at other locations is absolutely fascinating. We used http://www.unitymobile.com for retail store which incorporates QR codes on our collateral material, our consumers are able to compare our prices, join our mailing list or retrieve coupons. This feature has been a huge plus for us!
You can make QR code stickers, T-shirts etc at quikqr.com
If you’re on iPhone you should checkout http://bako.do. It’s a great QR Code Scanner, really quick and well integrated
This anime video shows you how to use QR Codes – it’s really very cool!:
http://www.youtube.com/watch?v=3KILnXj1Fj0
I’ve been using QR codes in my clients campaigns for the last year. I wasn’t aware they weren’t available for bb and android on AT&T. Oops lol
We recently launched a web service called Kishkee which allows business to easily create and manage mobile coupons that can be accessed with QR code technology.
After scanning a QR code, users can store coupons in their phone and redeem them at the point of sale. Consequently, businesses can get analytics on who’s looking at their advertisements and using their coupons.
Check us out – WE’RE FREE! http://www.kishkee.com
We recently launched a web service called Kishkee which allows business to easily create and manage mobile coupons that can be accessed with QR code technology.
After scanning a QR code, users can store coupons in their phone and redeem them at the point of sale. Consequently, businesses can get analytics on who’s looking at their advertisements and using their coupons.
Check us out – WE’RE FREE! http://www.kishkee.com
Hi Christina, in addition to the AT&T Create-A-Code example in your story, here are 101 Uses For Quick Response (QR) Codes to Create Audience Engagement With the Next Killer U.S. App: http://j.mp/101QRuses. My 101 QR Ideas blog post also includes a scan code on the front of my business card. (Text SCAN to 43588 to get a free scanning app for your smartphone.)
QR TAG Jagtag. Very much like the old Betamax vs VHS days. Betamax was the best quality format but VHS had multiple manufacturers and ended up winning in consumers. I equate Microsoft TAG to Betamax – innovative features like device id and a promised heatmap feature on analytics. But QR has multiple apps. An agency needs to determine what the best 2D mobile barcode solution is for their clients.
Contra Costa County Library is using QR codes to deliver library services. We’re putting them on posters in public transit so people can snap and download books to their phones. We’re tagging books so people can snap and find other library books to read. http://guides.ccclib.org/qr.
Another great service is QR code that you snap and text-a-librarian with your question.
Hi Jim,
Can you shoot me an email at patrick@qrarts.com. Check out some of my work at http://www.qrarts.com. I think it could be a fun piece.