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This ends a partnership that began in 2009. LinkedIn users can still create updates on the site and click a button to share to Twitter as well, but the the reverse is no longer possible.
The LinkedIn post by Ryan Roslansky, head of content products at LinkedIn, pointed to Twitter’s own Friday blog post about “delivering a consistent experience on Twitter.”
It’s possible, though doubtful, that Twitter wants to separate itself from the business networking company after the recent password breach in which 6 million LinkedIn passwords were stolen.
LinkedIn was recently slapped with a $5 million lawsuit by a user who claims LinkedIn deceived its more than 160 million members by having a security policy “in clear contradiction of accepted industry standards for database security.”
Another possible reason is that Twitter and LinkedIn couldn’t come to an agreement over potential advertising revenue. In the last few months, Twitter has aggressively started pushing forward with initiatives that highlight partner content and feed its sponsored and promoted Tweet ecosystems. Twitter may want to retain the value of its feeds on its own site, without giving that content to a potential competitor for ad dollars.
A spokeswoman from LinkedIn, who spoke to Mashable, said the parting was “amicable” and the companies have always worked well together.
What do you think about Twitter pulling the plug on its partnership with LinkedIn? Tell us in the comments.
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honestly i think it will improve the Linkedin experience, I want to see professional messages in Linkedin, not the personal tweets.
Even though I am a big fan of Twitter, I wholeheartedly agree.
Now that you put it that way, I might agree with you.
I agree. Linkedin is way better off.
Agreed. LinkedIn is better off. Its supposed to be professional, not personal.
Totally agree!
I must agree… It was too easy for people to accidentally (or purposefully!) feed their tweets into LinkedIn (status updates, group posts, etc.). It became too much noise for an otherwise quiet setting. It was like the loud person on their phone sitting next to you in the library. Please take it outside… :)
Agree totally- I think some people forget/don’t have a strategy for *what* they have connected to twitter (foursquare and Nike+ etc) and *why*. Would you burst into a business networking event and shout I’VE JUST COMPLETED A THREE MILE RUN IN 26MINS 19SECS?
I too agree. Personal is personal. Professional is Professional.
True.
Same here. As I wrote below, I think it will create a much more cohesive community. http://stevedrobinson.com/linkedins-new-twitter-policy-will-create-more-cohesive-community/
Agree!!!. Now I have linked my accounts: Linkedin -> Twitter -> Facebook. I will keep posting in LinkedIn, and then I will have to perform an additional step to “share” to Twitter – Facebook.
I don’t like it. That’s how I updated Linkedin.
I don’t think it’s that big of a loss for either company. I’ve never been compelled to follow someone on Twitter or connect to someone on LinkedIn based on the content a person was sharing across both platforms.
Frankly, though, I closed my LinkedIn account the day they announced the security breach. There are far more ways to post your resume online and connect with other professionals than a service that just compromised the security of millions of its users.
Whit Im not sure I follow- All the resume sights have had breeches. Careerbuilder, Monster which seems to be taken over by spammers…and more. None of thoose servcies come close to doing what linkedin does. Let alone allow you to build a network of refferals etc…Linked in is by far the most powerful social media tool for business, job searches, networking, and as a reasearch tool rivals tthe likes of expensive tools like Hoovers and Redbook. Your loosing out if you are not on linkedin….
Just change your password every no and then.
Applause! I end up “Hiding” contacts on LinkedIn when their tweets start filling up the page with noise. It’s annoying because people often think they are clever when they connect accounts, but don’t realize the impact on their contact’s experience.
Crosspost with caution.
I agree with Ben’s comment. The LinkedIn stream is full of tweets and would benefit from less “noise.” It seems that LinkedIn activity is more focused (business-related) and Twitter is all over the place.
On the flip side, it seems like Twitter is trying to get people to actually use their platform more, instead of accessing tweets through other services like LinkedIn, Hootsuite, etc. So pulling tweets from LinkedIn might force SOME people to actually go to Twitter.com more often.
I’m pleased it’s ended. I hated when people synced their Twitter to LinkedIn. The posts looked really messy on my LinkedIn feed. Plus, not everyone has Twitter, so not everyone wants to see people’s updates from Twitter.
I agree. I thought it was lazy that people automatically linked their tweets to their LinkedIn accounts.
There’s a clear difference in the way that the 2 sites operate and create relationships.
I think both have decided that the benefits are outweighed by the flaws in their unique offering.
To those that have a knee jerk reaction and are considering deleting their Linkedin account, I’d reconsider and read up on how recruiters use Linkedin.
I think it will diminish the value Twitter provides, at least for those who use it as a work related tool. I am what I tweet and by linking with my LinkedIn account I help build my own image and brand for my network to see beyond just my past working experience. Plus, it is a way for me to enhance an ecosystem of value for/from my professional network. Anyone tweeting non value added posts (“I am having dinner at…”), should not link to linkedIn as it may actually hurt their image. Maybe what is needed is to educate people on “twitter usage etiquette” vs. punishing the rest of us that use it as a valid tool to complement our careers.
Exactly, there is business and there is personal. Some people never got that difference.
I don’t think it’s that big of a deal, other than I’ll have to rethink my update strategy. I use Hootsuite for my updates and it can update profiles and pages.
post through Hootsuite..you can post to all of your social media sites through there…it’s free. I use it for work to keep everything organized in one dock.
Hootsuite or Tweetdeck are definitely the better option. I had syncing activated for a week and noticed that not all tweets are relevant for my linkedin connections, so turned it off. Besides, I think nobody really logged into Linkedin to primarily read posts/tweets.
I agree with Chris. I love Twitter, but never synched my account with LinkedIn-too much noise! Also, I log into Mashable and use it to share my content across multiple platforms.
this stinks
Very disappointing to me. It was a very convenient way to save time since my Twitter sharing was business info my LinkedIn contacts could appreciate. I for one am bummed.
It’s not a big deal. I hated seeing Tweets in my Linkedin stream.
Sweet and sour. It was nice to link if you wanted to, however, I found my Linkedin updates were getting too noisy with some people adding all their tweets. Tweets have various followers while Linkedin is more defined or true contacts (at least for me)
Sad, but hey! Its business! But I rather double the security measures, instead of brakin up old friends relationship, at the end.. All social networks and cloud hosted information services are vulnerable at some level, sometimes…
I think it’s a great idea. Too many times someone sends a Tweet and it ends up on their LinkedIn account and it has nothing to do with business it’s just more noise to deal with.
I think this is great news. I’ve never believed that Tweets have a home on LinkedIn. I see Twitter as a social melting pot where all posts are welcome, but other networks don’t work this way. Especially LinkedIn.
Finally.
Finally, I hate seeing nothing but tweets on linkedin. If I wanted to see tweets I login to Twitter.
At first I was a little upset when I read the post title, but knowing that I can still Tweet from Linkedin updates makes me feel better.
Other commenters are talking about LinkedIn being more focused and removing the noise from their feed. Besides “so-and-so updated their profile” and “this person is now connected to that person”, Twitter *was* my LinkedIn feed. I don’t see how it’s beneficial to get rid of your only user-generated content. And I liked having my tweets as part of my public LinkedIn profile.
Your LinkedIn feed on Twitter remains, your Tweets on LinkedIn are going away.
I think you will find most people use something like Hootsuite anyway so won’t make a great deal of difference… or maybe more people will start using hootsuite.
It sucks when technology potential gets blocked by politics. Both companies here are cutting off their nose to spite their faces, and will both lose as a result. Consumers will find other alternatives that work better, so its great news for the competition.
I wish they would have kept the two connected. I like to Tweet and drive it to LinkedIn. I am not sure how much I want to start in LinkedIn. I actually have more LinkedIn connections than Twitter followers and more people tell me they see my Tweets from LinkedIn than Twitter. I still like the Twitter infrastructure.
Although I didn’t see it spelled out, I assume it also means any tweets using the LinkedIn hashtags, #in and #li? Unfortunately that was a feature most didn’t use, hence the tweets not applicable and not appropriate to LinkedIn cluttering the feed.
Maybe they can implement something like the Selective Tweets app on Facebook that uses the #fb hashtag.
I enjoy Linkedin as a professional media so I prefer professional messages and updates.
For the people who are bummed about this, just post through Hootsuite..you can post to all of your social media sites through there…it’s free. I use it for work to keep everything organized in one dock.
Funny. I deleted my LinkedIn account mostly because of imported tweets all over there.
Finally! While it may seem inconvenient for those who regularly “broadcast” the same update to all their social media networks, this change will force a more focused approach to engagement on LinkedIn.
Each network has it’s own attitude — many casually tweeted comments didn’t really have a place in the LinkedIn news feed. I am surprised, though, that it was Twitter that called a halt to the sharing.
This is pretty annoying for me. I use Twitter for professional purposes and most of my following is on Linkedin, so it was very nice to have the two accounts synced. What does this mean for me as an internet marketing professional? I will be spending allot less time on the Twitter and Linkedin sites and allot more time on Hootsuite.
YES! I am so happy to see this happen. I think it’s incredibly annoying when people automatically update one social media site by auto posting from another. They all have different uses.
Don’t send a blow-up doll to a networking event & say you were there and don’t pretend your somewhere online when you’re really not.
What a terrible move on Twitter’s part; it not only makes Twitter much less attractive as a social networking tool, but also sends an interesting message that Twitter has decided to engage in antisocial networking. As is the case for many who have posted comments here, I’ve been careful to use my main Twitter for business purposes, so posting from Twitter to other accounts has been an extremely useful tool for colleagues and me to reach each other. May be rethinking my use of the bird.
I don’t what to say ….. weather its good for us or bad ….but one thing for sure that now it makes linkedin a more professional network
http://www.HowtoCatchFishEasily.com
I think this is ultimately a win for LinkedIn (and possible loss for Twitter).
It was too easy for people to accidentally (or purposefully!) feed their tweets into LinkedIn (status updates, group posts, etc.). It became too much noise for an otherwise quiet setting.
It was like the loud person on their phone sitting next to you in the library. Please take it outside… :)
I hate this update! I use Twitter / LinkedIn equally and it was easy for me to update my linkedin with professional tweets using the tag… now I will play devils advocate and say I got annoyed seeing so many twitter updates in my LI timeline that I ended up hiding folks…but if people used it properly like ME for professional sharing then it would be fine…so it’s just a matter of adapting again.
Now I’ll be able to scan the updates for value, not just seeing all the tweets, most of which are irrelevant to LinkedIn as a *professional* network: so, long may they stay parted, albeit amicably.
The reason this partnership is ending is because Twitter is now in agreement with Radian6.
http://www.zdnet.com/blog/feeds/salesforce-radian6-drinks-from-the-twitter-firehose-with-global-alliance/4899
2 a couple 3 is a crowd…
In addition you could also post what ever you want on Twitter and I don’t think Linkedin is enamoring of seeing any commentary that may be considered inflammatory to some
I actually like this. LinkedIn was to robotic thanks to Twitter, and most of the feeds coming in weren’t understandable or useful, much less able to get a response from the person posting it on LinkedIn since it originated from Twitter.
I hope we can keep things open between social sites
Right move from Twitter………..
I feel sorry to see the partnership ends, however, I started recently to dislike Linkedin due to the tremendous number of Automated Tweets which some users were flooding the business social network without any real value!
I think we are going to be experiencing ongoing turmoil for a few years in the shape of new social alliances that go sour, however ‘amicable’. This is inevitable whilst channels figure out how to monetize their operations. The average internet user has no concept of how valuable content is and so the majority are going to feel jerked around by the changes. But content is internet gold, and platforms that attract user generated content are going to try and maximise profits from it… and they should! Unless they eventually make lots of money from doing what they do they are going to stop doing it! Have we forgotten that it’s free to use Twitter and that LinkedIn is also free unless we opt for a premium package? If we were paying for Twitter we may have more of a voice!
I personally love Twitter. It’s the best news syndication tool out there! And it’s a great means of amplifying a message. I just wish more users understood the power of this and started using it in a more streamlined way, making our Twitter experience a whole lot more rewarding in the process.
I agree with some of the feedback that mentions personal comments on Twitter. They clutter the timeline, and can be irritating for people who are looking for high value content – something that is going to help educate and inform. I would love to see personal comments somehow sent via a different funnel. But, as personal comments / dialogues often lead to quality links being posted to the feed I have no idea how this could be achieved.
I think its good for an individuals, we can avoid junk tweets from LinkedIn account but lot of business advertising used it for better targeting. As tweeter mobile adverts a Hit now, LinkedIn will look to catch up!
I’ll miss it. The connection made it easy for me to share business news with my LinkedIn associates.
Twitter is the loser on this one!
I recommend using IFTTT.com (If This Then That), and make a recipe whereby Tweets with a specific hashtag (ie #li for LinkedIn) get posted on your LinkedIn page. And you can remove the hashtag too when posting as an option. That way, the professional tweets will go to LinkedIn without fuss, while personal ones will stay on Twitter.
I think this will be better for both.
http://goodonlineshop.com
It never ever occurred to me to update linkedin through twitter. one service is purely professional. the other keeps me on top of my incoming news/opinion, allowing me the occasional indulgence of a personal rant or two.
Agree totally ..!
I think this is great for most people that just post to Linkedin from Twitter don’t understand the proper use of Linkedin status updates. I agree with Ben that it can improve Linkedin. Sending a status from Linkedin to Twitter. In Linkedin training I have taught more people how to hide people’s status update because they were tired of the constant Tweets filling up the small window for status update on Lindedin. It is for personal professional up-dates to your trusted connections. It is not “oh another free place to push my message from Twitter to Linkedin”! I wrote the original blog post that pushing all your Tweets to Linkedin can damage your credibility.
To be honest with you all, from now on Linkedin’s focus will be improved more than it used to. Let’s see what happens!!! http://www.laamash.com
Now i know why i could not see my tweets on Linkedin. Tks!