Mobile Marketing Mojo™
Welcome to the mobile Web. Fun, fast, furious and always-on. If you're a marketer getting to grips with everything mobile, mobiThinking is here to help. With insight, analysis and opinion from the world's mobi-marketing gurus. Dig in.
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... and our Site of the Week
Check out our latest pin-up and the other mobile sites honored in our Showcase. These are the sites that set the new marketing standards for the mobile web.
Be sure to check out our case studies to see how others are doing it.
Beginner’s guide to mobile marketing
A successful mobile strategy needs solid foundations – all too often hype leads companies to try to run before they can walk, with disappointing results. Here on some down-to-earth tips from David Murphy, editor of UK-based Mobile Marketing Magazine, to help those marketers who are new to mobile customer engagement.
The Cannes Mobile Lions winners 2012: the award-winning mobile campaigns with case studies and videos
With 26 video case studies from Google (Grow); Johnson & Johnson (JWT); Chevrolet (GS&P); Hospital for Sick Children (Cundari); Australian Defence Force (George Patterson Y&R); South African Breweries (Ogilvy); Emart (Cheil); Red Tomato Pizza, (TBWA); Toyota (Party Tokyo); Microloan Foundation (DLKW LOWE), Bradesco Seguros (AlmapBBDO); The Village (Look At Me); Meat Pack (Saatchi & Saatchi); Gagosian (@Radical.Media); Telefónica (Y&R); Intel (Ansible). Also includes mobile winners from Media, Direct, Promo, Cyber Lions etc.
Mission possible: how mobile helps companies deliver strategic objectives
Eight diverse mobile initiatives which use mobile in different, innovative and relevant ways to drive customer engagement. This article was co-published in Lions Daily News – the newspaper for the Cannes Lions Advertising Awards on June 17, 2012.