Microsoft and Apple: The roof tile analogy
Roof tile? That's over on aisle 9.
Stretch the analogy a bit. Windows tablets? They're on aisle 9, next to the laptop bags.
I could stretch the analogy even more, where the buyer gets lost amid a sea of generic Spanish roof tiles like Tom Anderson (the early version of Hank Hill) at Home Labyrinth.
Nobody has to ask that question about the iPad. It's front and center at the Apple store.
So, Redmond needs the Microsoft Store -- or similar boutique storefronts where its product can stand out.
This was confirmed for me on Friday when more