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Data collection systematics Credits
Gathering credits for selected ad motifs
Product codes are assigned to all ad motifs collected by AdVision, many of which also receive a design code. A selection of these collected motifs is then assigned even more information.
This data that has been collected in addition to the design and product code is called credits, that it adds more interesting details to the collected ad motifs.
Among these credits collected for ad motifs are:
The creativity agency of the campaign
The media agency that is responsible for placing the ads
For TV commercials: storyboard, film production eight other relevant credits
For many print motifs: headline and claim
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