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Product code
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Capturing ad motifs with product code
AdVision digital uses a strategy that covers all sectors and products when capturing data from ads.
We gather general data as well as data specific to certain types of media for each captured ad on TV, in general and trade and commercial magazines, in daily newspapers, in movie theaters, on the Internet or on posters on the basis of a product code that has especially been developed for these statistics.
We generally collect the following data from all types of media for each ad motif:
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The advertising company |
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The brand that can be associated with the product |
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The advertised product or service |
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The sector the advertising company works in |
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The sector segment |
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The product group |
Furthermore, there is a great deal of specific ad information that is different for each media genre. This information on data collection systematics is available in the detailed descriptions of the corresponding media genre - general magazines, trade and commercial magazines, posters/out-of-home, cinema, Internet.
Most ad motifs are captured with a design code in addition to the product code. The design code contains important textual requirements and completes the hard facts
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