Summit Schedule (dowload the summit schedule)
Chairperson’s opening address and outline for the day
Eugenio Amendola – Managing Director Anthea Consulting and Director EBI Italy
Keynote address:
Brett Minchington MBA (Australia) - Chairman/CEO Employer Brand International
"The World@Work - Employer branding global trends and their Implications for Leaders in Europe"
The World@Work has changed! It is more social, more mobile, more complex and the demand for talent has never been more competitive. Bringing the best of experiences from two global tours to 26 countries, Brett will present the global trends driving the adoption of employer branding as a key workforce strategy in leading companies such as Amazon, Vovlo, Google, Adidas and Ferrero and discuss what European companies can learn and adapt from this trend. Brett will share highlights of EBI’s most recent global research study (May 2012) into which employer brand attributes and EVP’s are driving attraction, engagement and retention in companies across the globe. He will also share his insights into the future for employer branding.
Brett Minchington MBA, Chairman/CEO of Employer Brand International, is a global authority on employer branding who has shared his perspectives with thousands of senior leaders from companies across all industries at Conferences and masterclass events in more than 45 cities in 26 countries. His focus is on improving employer brand management capability amongst leaders around the world to create an environment where employees are inspired to perform at their best! Brett is the world's most published author in employer branding and his work has been published in newspapers, HR, Management and Marketing publications around the world including ‘The Economist’ and ‘Business Week.’ He has consulted to companies on global and national employer brand projects and advises market leading employer brand agencies around the world on strategic employer brand consulting.
Brett's first book, "Your Employer Brand attract-engage-retain" published in 2006 has now been sold in more than 42 countries and his latest book, “Employer Brand Leadership-A Global Perspective" is now also available in Russian. Brett is the founder of Employer Brand Online and his personal website is at www.brettminchington.com You can follow him on twitter @brettminch
Keynote speaker:
Christoph Williams (UK) - Senior Manager - Talent & Performance Sony Europe Limited
“Empowering Employees to Innovate” - An initiative that enhances employee engagement, identifies and develops your talent and creates a culture of Innovation
In this insightful presentation Christoph will share his experiences on:
- Providing employees with a voice in the organisation,
- Engaging and empowering employees to innovate and contribute to organisational success,
- Building supportive organisational processes and beliefs,
- Integrating innovation initiatives to create and embed a culture of innovation, and
- Spreading rumours to change organisation mindset.
Keynote speaker:
Emilio Zampetti (ITA) - Human Resources Director Elica
"The benefits of HR, Marketing and Communications working collaboratively in employer branding"
- Innovation and internationalization to work on the Brand Development through People Care in line with the strategies of product / brand
- Attention to the expectations of our "customers": the consistency of internal communication (internal projects that impact on employees) and external communication
- The importance of internal employer branding - continuous improvement and work on the business climate. The external employer branding - recruiting and brand development
Round Table: "Overcoming employer branding challenges in Europe"
- What are the key employer branding challenges companies in Europe will face in different sectors over the next 12 months?
- Are we doing the right things to prepare for the future?
As a leader do you know how your employee contributes to the profitability of your company? Do they know?
- The role of the leader in employer branding
Pannelists:
Simona Benini - Chief Editor Employer Branding Review and Moderator
Brett Minchington - Chairman/CEO Employer Brand International
Fabio Dioguardi - Global Employer Branding & Talent Acquisition Director Ferrero International S.A.
Kat Drum - Manager, Social Networks and Employer Brand Programs Research In Motion
Keynote speaker:
Mareike Reile (Germany) - Senior Expert Corporate Personnel Marketing & Relationship Management Robert Bosch
"Think globally, act locally: the implementation of a global career website concept"
Keynote speaker:
Suzie Kerr (UK) - Head of Employee Engagement & Experience Virgin Media
"Employee Engagement at Virgin Media - Getting Buy-in from the top"
At Virgin Media we ensure our Leadership teams are aware of the importance of employee engagement and specifically why Virgin Media bothers. Our Leaders are held accountable and know where to focus their energy when looking to excel. We aim to collaborate across functions to share best practice in people management. Engagement is just as important to our customers as it is to our employees and we know it!
Keynote speaker:
Gian Maurizio Cazzarolli (Italy) - Human Resources Director Tetra Pak
"The impact of Employer Branding on retention: building internal loyalty and maintaining a valuable talent pool"
Keynote speaker:
Kat Drum (USA) - Manager, Social Networks and Employer Brand Programs Research In Motion
"Building candidate confidence with integrated mobile and social media strategies"
Closing address and key learnings from the Summit
AWARDS CEREMONY
EBPS Employer Of Choice Award
