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Executive Office, Brand Marketing, Social Media Community Manager - Associate/VP
- Job id
- 17119
- Location
- New York
- Full/Part Time
- Full-time
Job Summary & Responsibilities
The Goldman Sachs Group, Inc. is a leading global financial services firm providing investment banking, securities and investment management services to a substantial and diversified client base that includes corporations, financial institutions, governments and high-net-worth individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in London, Frankfurt, Tokyo, Hong Kong and other major financial centers around the world.JOB DESCRIPTION:
Goldman Sachs Group, Inc. is looking for a Community Manager/Social Media Strategist to serve as the administrator for Goldman Sachs social media communities. In addition to the management of these communities, this person would play a strategic role as initial point of contact for our relationships with representatives of the various social platforms. The Community Manager/ Social Media Strategist will be responsible for ensuring active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations and participating in those conversations to build brand visibility and thought leadership. The goal is to establish a positive online presence for Goldman Sachs as well as to integrate our messaging into the online community in a compelling and valuable way for participants. In this role, the Community Manager/ Social Media Strategist will be part of our Brand Management Group.
KEY RESPONSIBILITIES:
• Community Strategy (30%)
o Assist with creation, conception and presentation of social media strategy and integrated marketing campaigns.
o Communicate and coordinate participant services, production and strategy/planning teams ensuring that community strategy supports overall brand goals and objectives.
o Work closely with media planning and buying agency partner to create a coordinated go to market digital strategy.
o Help determine the role and voice of our various social media programs and how best to assess ROI.
• Management & Moderation (60%)
o Listening & Reporting
Utilize social listening tools, such as Radian6 and Visible Technologies, to generate insights.
Summarize insights and conversations to create actionable, internal reports that lead to optimization.
o Publishing
Create and maintain Content Calendars, including writing Facebook Status Updates, Twitter posts, and LinkedIn group management.
Post relevant content in accordance with Content Calendars.
Actively identify content to develop that could be valuable to community members based on listening and participation in these conversations.
o Moderation
Review user generated comments and posts in a quick and timely manner.
Respond to comments, when appropriate, in order to foster a positive community and add value to the participant’s experience.
Enforce, and help create, Social Media Guidelines as defined by the brand with the goal of safeguarding social media properties from offensive or off-topic comments.
Escalate user-generated content, where appropriate, to internal stakeholders.
Be the initial point of contact that will be responsible for activating different scenario options based on a pre-established risk mitigation strategy.
• Cross-team Liaison (10%)
o Participate constructively in inter-department and cross-service line communications.
Basic Qualifications
• 2 to 3 years of experience managing social media platforms or communities for brands.• Ideally, 5-7 years of experience in the digital marketing space
• Undergraduate degree in liberal arts or communications, marketing, advertising, public relations, media studies, business and/or related fields.
Preferred Qualifications
• Passion for and experience with managing social media presences, personal or professional, and an interest in the latest trends.• Creativity and strong interpersonal skills.
• Excellent project management and organizational skills.
• Very high attention to detail.
• Analytical skills, comfortable working with, interpreting and presenting data.
• Proficiency in Microsoft Excel and PowerPoint, as well as effective presentation skills.
• In-depth knowledge and understanding of online community platforms and their respective participants (Forums, Blogs, Photo Uploads, Profiling etc.) and how they can be deployed in different scenarios.
• Background in corporate social media strategies, guidelines and implementation; familiarity with financial services industry a plus but not required.
• Confidence to take the lead within a team and work collaboratively with other teams across the organization.
• Ability to effectively communicate information and ideas in written and verbal format.
• Good technical understanding and ability to master unfamiliar tools quickly.
• Ability to work well under pressure.
• Editorial, Marketing, Customer Service experience a plus.
If appropriate, we would like to see a portfolio of profiles managed.
Please note that we will only respond to those resumes for which we have an interest. Goldman Sachs is an Equal Employment Opportunity Employer and does not discriminate in employment on the basis of age, race, color, gender, national origin, disability, veteran status, or any other basis that is prohibited by applicable law.