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Headstream, a specialist social agency.

Headstream is a specialist social agency. We’re here to help your brand become more social, and for the last six years we’ve helped the likes of Activision, McLaren and the BBC embed social into their marketing communications.

We believe:

Social is making your marketing exciting again
Social will bring you closer to your customers
Social should be simple
When we have fun together, we do better work.

We’re also the agency behind the Social Brands 100, the ‘Oscars’ for those brands succeeding in the social age. Check out the latest report here.

Work

BT Wholesale

A three month social media monitoring review, looking at:

Key conversation topics
Where conversations were taking place

Manual sentiment analysis (positive vs. negative)
Recommendations for ongoing content and social strategy

Maxinutrition

Social activity to build engagement around the launch of a new product

Influencer and community identification
Community management (Facebook and Twitter)

Community relations within specialist communities
Crisis communications
Content creation

AVIVA Health

Social brand strategy to identify how and where social would fit into Aviva Health

Six months social media monitoring
Workshops and interviews to identify opportunities within social

Social strategy
Content concepting
Community engagement recommendations

L’Oreal

Blogger relations to build awareness of Garnier’s Tinted Eye Roll-on

Social media audit and analysis of the beauty blogosphere
Creation of blogger event to showcase products

Hosting and relationship building at event
Distribution of information and product to bloggers
Community engagement

Call of Duty

Community management to support the Black Ops launch event

Content distribution within Facebook
Facebook page moderation during two day global launch event

Management and moderation of the U-Stream chat during the live streaming of the event

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What we do

Education

You might be a newbie or you might have been doing it for a while. Either way, keeping up to date with social can be time consuming and sometimes baffling.

Whether it’s a social media monitoring training session, a crisis management workshop or helping you and your teams manage your communities, we have cost effective off-the-shelf briefings or we can develop bespoke training programmes to suit your needs.

Planning

Whilst not all social activity can be planned in advance (we believe in the power of real-time marketing), it helps to know where you’re going and how you’ll know when you get there.

The days of dipping a toe in the water, or doing the odd social campaign have gone. Planning your social activity, so it has clear KPIs that meet your marcoms objectives, ensures everything is measurable. We have a toolkit to help you do this effectively.

Execution

Making things happen is a large part of what we do. We love being creative, whether it’s a community and influencer communications programme, building an app or widget or generating ideas for social content.

We can either work with you to amplify your own content through communities and influencers, or help generate new content, which we can develop and work with you to distribute.

We’re used to working with big teams, and we play nicely with other agencies too.