First Screens First: Leading With Mobile
“Mobile First” is the trendy mantra of 2012, but what does it really mean to marketers and media publishers? The smartphone and tablets have emerged quickly as consumers’ screen of first choice, for news, weather, social media and even prime time Web browsing. These are the displays we wake up to…literally. And for much of the planet, mobile will be the only connection to interactivity. Just two years ago we were talking about “testing mobile” and now we are talking about a world where devices are the main entry point to all things digital, including your brand. But what does “mobile first” look like beneath the cliché? How does it reorient marketing plans, design issues, brand strategies?
About the Mobile Insider Summit
Join the best minds in mobile for the renowned, three-day Mobile Insider Summit at Lake Tahoe this August. Join the mobile leaders from the top brands and marketers and top executives from the mobile industry as they share best practices and experiences in a think-tank environment. Come explore where mobile is headed and see case-studies on what works and what doesn't. Morning sessions are content rich with a high degree of interactivity in this highly exclusive event. Afternoons and evenings are filled with networking events and include cocktail parties and resort dining with the best in mobile. Mark your calendar for August 19-22 and register now!
Video from our last Mobile Insider Summit:
Brand Marketer and Agency VIP attendees from recently concluded summits included:
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Summits are complimentary to Brand Marketers who meet our requirements.
To qualify, you must:
* Agree to attend the entire Summit
* Control the Mobile initiative and budget at your company
* Work at a well-known brand
* Serve as Senior Level Management or above
Complimentary Brand Marketer pass includes:
* Free Summit registration ($2995)
* Free hotel accommodations for three nights
* Free activities (golf, sailing, horseback riding & more on Day 1 and Day 2)
* Free meals, drinks and cocktail parties over three days
Due to high demand, space is limited. If you meet the requirements and would like to join us, please send an email
with your qualifications to Rob McEvily.
Previous Summit Attendees Include:
Feedback From Previous Mobile Insider Summit Attendees...
"The Mobile Insider Summit was invaluable in identifying trends in this very dynamic industry. Mobile is central to our business now, and will become even more so as the space evolves. The in-depth discussions with the leaders in this industry will pay dividends for years to come."
Marc Jenkins, Managing Director, Global Marketing, NASCAR"I really enjoyed the Summit and found the content and speakers great. Enjoyed the peer-to-peer interaction and felt it was one of the better conferences I had been to for networking."
Dave Owen, Director, Mobile Customer Experience, JCPenney"The Summit’s mixed format of panels, speakers, and roundtable discussions kept the audience lively and engaged. Participants were also friendly and most importantly, knowledgeable."
Patricia Morrow, Project Manager, Bacardi“MIS is a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about mobile media. The contacts I have made at this event will be valuable for years to come.”
Gary Milner, Director, Global Digital Marketing, Lenovo"MediaPost’s Mobile Insider Summit was an excellent event - very well run with a great mix of speakers and topics. Engaging round-table discussions and presentation types. Beautiful location. All in all, an amazing 3 days."
Eric Schmitt, Sr. Marketing Manager, American Eagle Outfitters"What a fantastic event. Quite possibly the best conference I have been to. Thank you MediaPost for a great 3-days at your Mobile Insider Summit."
Brian Roth, Director of Advertising Sales, Tapjoy”An awesome conference! The knowledge gleaned from this Summit was extremely valuable. The sessions were thought-provoking and the event was a great place to network with other professionals. Lots of information and useful take-aways that can be applied as soon as I return to the office.”
Tammy Esser, Vice President, Scripps Networks Interactive"I just wanted to say thank you for the Mobile Insider Summit last week. I really enjoyed the conference sessions, and all of the events were amazingly organized. I hope to have the chance to return someday soon. Thank you again MediaPost for a great 3-days!"
Kim Luegers, Director of Mobile & Emerging Media, PANDORA"I was amazed at the quality of the speakers and the information that was shared. So often I go to conferences and I am disappointed by the key information that is not shared by speakers. MediaPost did a remarkable job at crafting and delivering a conference that was well balanced with amazing people and great networking opportunities. I would recommend Mobile Insider Summit to anyone who is looking for some straight talk on mobile from people who understand both the industry and marketing."
Gene Keenan, V.P. Mobile Services/Creative Director, Mobile, Isobar”The Mobile Insider Summit was one of the best events I have attended. The number of attendees was intimate and thus we all got to know each other and have great conversations. The sessions were concentrated so had to keep focused and then the afternoons were packed with fun so it really broke up the days from getting too long.”
Sharon Kim, Director of Web and Mobile Analytics, Fandango
