July 25, 2012Hyatt Regency Century Plaza, LA

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Beyond ‘Big’: Putting Data To Effective Use

Data doesn’t need to get “bigger.” The feeds and inputs from sites, retail, and countless cookies everywhere are already overwhelming. The task at hand is making data more usable for marketers in identifying audiences, targeting campaigns more efficiently, and making all aspects of their organization in closer touch with customer needs. At  this summer’s OMMA Data and Targeting we cut the topic of “Big Data” down to more manageable bite sizes. 

Featured Speakers

Data is transforming agencies in multiple ways, from shifting investment and staffing to reorienting how media is segmented and bought. We drill deep into whether these layers of costly data are really having the effect the industry intended in actual campaigns. And are the many models for attributing credit to the many pieces of digital marketing really adding up? We know that data can inform targeting but how is it working its way beyond the trading desks and up the organizational ladder to inform product design, customer relations, and overall strategy. And what is to be made of the biggest dump of new information (and inventory) the Web has ever seen, the torrents of social media? Is this new social terrain, and the new big player in display advertising, Facebook, proving to be both a great source of targeting data and en effective environment for targeted advertising?

At OMMA Data and Targeting we keep the big topic of big data on target – laser focused on the concerns of media planners and buyers and the complex ways in which data is the new media.      


Video from the last OMMA Data & Targeting


Previous Attendees Include

What To Expect

* Hear leaders in media, marketing, and advertising give keynotes, research presentations, case studies, and participate in panel discussions on the latest trends, present new ideas, and opine on the future of data and targeting.

* Learn how companies utilize data and behavioral trends to best implement online targeting techniques.

* Network with major industry experts to expand your connections within the field.

* Through onstage content and interactions with other attendees, raise your skills and knowledge in dealing with data and targeting on all levels.

What They're Saying

“I just wanted to let MediaPost and the OMMA team know how productive I found the OMMA program to be.  Really thought provoking, and WHAT A TURNOUT!!!  Congrats on a very successful event – I look forward to the next one!”
Richard Vogt, Vice President, Ipsos Mendelsohn

“OMMA does it every time. I’ve attended four times, and this event continues to evolve, thoroughly covering the industry’s most current trends and concerns. I look forward to the next one.”
Jeff Mills, VP, Partnerships, Criteo

“OMMA provided me with unique and actionable perspectives on the state of digital. An excellent show.”

Charlene Weisler, Marketing Consultant

"I highly recommend OMMA for anyone looking to hear what the experts have to say about targeting on-line. I’ve attended OMMA in past years, and always find it extremely helpful.”
Josh Shatkin-Margolis, CEO, Magnetic