July 24, 2012Hyatt Regency Century Plaza, LA

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Revenge of the Brand

Some things never change. For all of the efficiency and interactivity the digital revolution has brought to the marketing world, the basics of advertising continue to hold true. Great brands want to align themselves with great content, build rich experiences that leverage a medium’s creative palette, and maintain control over where and how their messages reach consumers. The online marketplace of search and nano-targeting banner technologies have been a boon to direct marketers large and small. And yet, big brands still crave the three perennial Cs: Control over placement, Contexts that resonate with customers, and Creativity that brings real impact to a message. A large share of digital ad dollars continues to flow to the clean, well-lit places because that is where branding still happens best.

At OMMA Premium we get back to basics – Control, Context and Creativity.

Featured Speakers

At OMMA (Premium) Display we follow the brand money to explore the next generations of premium placements, whether they land on the big media destinations or across vertical networks of trusted niche players. What is “Premium” now, we ask media agencies, as they juggle their spend among multiple display advertising options. How are publishers responding to the challenge of advanced targeting technologies that threaten to replace the value of context with “demand-side” audience-targeting, and how are they themselves using these new models to apply to premium? How are the creative agencies using the emerging ad formats to create impact and move the needle of brand awareness? And targeting is not the only place where advanced technologies enhance digital display. A range of ad units have emerged in the last year designed specifically to combine interactive functionality with the depth and feeling of TV and print media. How do the results from these premium units continue to make the case that creativity and context still rule? And how are the fastest growing categories of premium display, mobile and video helping to create new opportunities for buyers and sellers in an always-on, multi-screen world?

Video from the last OMMA (Premium) Display




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What To Expect

* Listen to top names from media agencies, creative agencies, and publishers in onstage panels, keynotes, research presentations, and case studies in order to create the best premium display initiatives.

* Learn how control over ad placement, creative execution, and ensuring ads are in the right context are shaping the industry.

* Network with agencies, brands, and other decision makers in display advertising to broaden your connections and partnerships.

What The Industry is Saying

"As a brand marketer, OMMA Display provided key insights into the realities and opportunities of the business that I may not have been exposed to otherwise. Great conference."
Katie Foret, Global Advertising Specialist, Cisco

“I rarely attend conferences, but this day was worth its weight in monthly user visits.  The keynotes, multiple panels and round table lunch all had me getting more and more engaged.  The event was perfectly timed and right in my wheelhouse.  Thanks MediaPost for a great conference.”
Jeff Taylor, Founder, Eons.com & Monster.com

"OMMA Display is one of the most significant shows on the circuit today. I have been to many events in my career and I can honestly say OMMA Display had the deepest impact."
Alex Montanez, Business Development Manager, TechMediaNetwork

"OMMA Display is an incredible opportunity to connect with savvy people you want to know more and do business with."
Tosh Bulger, Head of UK Network Ops, AudienceScience

"I look to OMMA to provide an uncanny perspective on the future of our industry. In all areas of the online advertising world, from publishers to advertisers and all the innovative technology players in between, OMMA Display is a platform and forum for the most forward-thinking leaders and perspectives. 5 stars!"
Amiad Solomon, President, Peer39