This conference is designed for content producers, brand marketers, and agency professionals to learn about the latest trends in mobile marketing. The top mobile marketing executives, agency executives, and media decision makers will share their experiences, insights, research, big ideas, and predictions on the future of mobile marketing. The conference will include keynotes, research presentations, and case studies- all covering and evaluating emerging mobile solutions.
Customer First, Mobile Next: This Disruption Will Be Mobilized
Don’t be distracted by that bright shiny object…because your customers aren’t. The mobile revolution has never been about technology. It has been about new use cases, fundamental changes in retail and media behaviors, and “mobile moments,” all created by consumers and their own innovative ways of integrating devices with everyday wants and needs. They have always been far in advance of the electronics companies, media or marketers now chasing them. At OMMA Mobile 2012 we come at mobile marketing from the consumer side in. We zoom in on the key points of mobile disruption, from brand relationships with consumers to new habits in the retail aisles, from the ways in which all of us scope out local services (and one another) now to the battle for attention between new and old screens in everyone’s living room. And amidst all of this marketers and media companies need to understand where to invest, how not to waste time and treasure and when oh when this mass mobilization renders sustainable returns that match the consumer energy here. The only way to capitalize on the great mobile disruption of the next five years is to follow the customer, because she – not Apple, not Google, not VCs or gadget blogs - is at the head of this train.
The OMMA Mobile series began on the day the iPhone was first introduced in 2007, and we mark our fifth year by following the user not the gadgets. We ask marketers to explore how and when their customers most need to touch their brands and how mobile product can evolve from these “moments.” We ask retailers and their agencies how mobile shopping is now occurring everywhere from desk to couch to aisle 5 and how mobile strategies have to chase evolving mobile behaviors. We ask the TV networks and their ad partners how they plan to manage the challenge of second screens distracting eyeballs. We look beyond the trendy “check-in” to see how location-based and socially-driven new products can serve the always-on, always there, always-aware mobilized consumer. And in our signature agency executive roundtable and RFP bake-off, OMMA Mobile brings it on home to Mediapost’s traditional focus – the buyer, planner, brand strategist. How can the mobile disruptions, now obvious at every point in the sales chain, inform and improve marketing strategies that succeed in an age of super-empowered customers.
This was never about mobile. It was always about consumers mobilized.
Video from our last OMMA Mobile Show
Previous OMMA Mobile Attendees Include
Estee Lauder, Director of Digital Strategy
Fandango, Chief Marketing Officer
The Home Depot, Interactive Director
PepsiCo, VP Marketing
Allstate, Interactive Marketing Manager
MLB, VP Digital Strategy
Intel Global Media Manager
Optimedia USA, EVP, Managing Director & Head of Operations
MediaCom, Managing Director
PHD, Digital Supervisor
OMD, VP Marketing
Razorfish, Director of Emerging Media and Video Innovation
Universal McCann, Director, Mobile Media & Integration
Verizon, Marketing Supervisor
Lipton, Director, Interactive Marketing
Bloomingdales, Communications Director
Hasbro, Senior VP of Digital Strategy
Mindshare, Group Director Wireless Strategy
MediaVest, SVP, Group Client Director
T3, VP, Communications Director
BBDO, EVP Digital Strategy
R/GA, Marketing Supervisor
NBC Universal, Producer, Interactive Media Product Development
Fox News, Ad Operations Specialist
Sports Illustrated, VP Marketing
CNN, SVP, Group Client Director
WebMD, Senior Marketing Manager
MTV, Vice President
Marden-Kane, Inc, Senior Vice President
Horizon Marketing, Senior Marketing Strategist
Wells Fargo, Director of Client Services
Pfizer, Global Media Manager
Dell, Senior Director, Global Digital Media Strategy
Join the conversation!
Official Twitter hashtag: #OMMAMobile
Like MediaPost Mobile on FacebookRave Reviews from Attendees
"It was very, very well organized and informative. The speakers were from well known brands and the case studies were highly relevant."
Carri Lukasik, Marketing Manager, Disney Store"Love the way dialog develops throughout the day! The keynotes were all interesting!"
JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA"OMMA Mobile 2010 had a strong agenda, great speakers and proactive conversations on and off the stage. Those that didn’t attend truly missed out on a well thought out and executed day centered around the high-growth of mobile."
Mack McKelvey, SVP of Marketing, Millenial Media"The OMMA Mobile event was extremely valuable for us. The program, speakers and attendees were all focused on the specific opportunities around mobile marketing. AdMob speaks at many of these mobile-focused events and this one day event led to more productive conversations than just about anything we’ve done. Congratulations to the MediaPost team on a great event and we look forward to joining the discussion again."
Jason Spero, VP & GM, North America, Google"OMMA Mobile was a big success! It was a gathering of the key players in the marketplace brought together in a positive environment."
Daniel Hodges, Head of Global Sales, Digital & Emerging Products, Associated Press"MediaPost’s OMMA Mobile event is the de facto conference for media decision-makers looking to learn the latest trends, technology and tactics for effective mobile marketing and advertising. The speakers, content and networking were all top class. If you’re thinking mobile or are in mobile this is an event you don’t want to miss. Great job MediaPost."
Emiliano Valenzuela, Assoc. Brand Marketing Manager, Venda, Inc.
