July 26, 2012Hyatt Regency Century Plaza, LA

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This one-day conference will focus on all components of the programmatic buying phenomenon & marketplace.  The event will feature in-depth panels, keynotes and case studies as we seek to cover the many corners of this emerging phenomenon - DSPs, exchanges, trading desks & sell-side platforms, bringing to light best practices and challenges media buyers face in employing these tools.  Attendees will include interactive media buyers, planners, and senior ad agency execs, publishers, brand managers, researchers, analysts and technology solutions providers.

Featured Speakers

Video from our last OMMA RTB show:

What To Expect

* Listen to leaders in the online marketing industry give keynotes, research presentations, and talk on panels about the benefits, challenges, and future of RTB.

* Discover when to use RTB-driven campaigns, where humans fit into the picture, how to balance premium display and RTB strategies, and the impact RTB has on the market for buying and selling inventory.

* A unique opportunity to network with top media buyers, planners, senior ad agency execs, publishers, brand managers, researchers, analysts, and technology solution providers.

* Gain an all-around deeper understanding on the complex subject of RTB in order to make the most of all of the opportunities at your disposal.

What The Industry Is Saying

“I rarely attend conferences, but this day was worth its weight in monthly user visits.  The keynotes, multiple panels and round table lunch all had me getting more and more engaged.  The event was perfectly timed and right in my wheelhouse.  Thanks MediaPost for a great conference.”
Jeff Taylor, Founder, Eons.com & Monster.com

"This show is an incredible opportunity to connect with savvy people you want to know more and do business with."
Tosh Bulger, Head of UK Network Ops, AudienceScience

"I look to OMMA to provide an uncanny perspective on the future of our industry. In all areas of the online advertising world, from publishers to advertisers and all the innovative technology players in between, this show is a platform and forum for the most forward-thinking leaders and perspectives. 5 stars!"
Amiad Solomon, President, Peer39