Get in Front of the Upfront at the Outfront!
Live from Media Magazine's Outfront Conference:
Even with the ever-changing media mix, TV remains the straw that stirs the drink. Digital and social media have actually made TV stronger. It goes wide with a message and consumers react swiftly with e-commerce or commentary on Twitter and Facebook. Come to MEDIA Magazine's 2012 Outfront Conference and listen to the most influential people in the business preview the coming Upfront Market, while they offer insights into how research is evolving, auto marketing is booming and effective ad models are emerging on new video platforms.
The Outfront Conference places the upfront buying market in context with the overall media mix, allowing executives to enter the Spring TV and Video Upfront Markets with their eyes wide open. Top advertisers, agencies and network executives will discuss and debate the shape of the biggest advertising marketplace of the year. Come join the discussion among the media giants as they fight for position and vie for the pot of gold at the end of the rainbow.Previous Attendees include:
