With its new Galaxy S III phone hitting the market soon, Samsung is pulling out all the stops in a huge advertising blitz -- including the biggest cinema advertising campaign ever executed, in partnership with National CineMedia.» 0 Comments
The Media Behavior Institute's USA TouchPoints has its first trade group member: the Digital Place-based Advertising Association announced this week that it has subscribed to the syndicated service from MBI, which provides advertisers and media companies with insights and data on consumer behavior based on location, activity, social setting and mood, by time of day and day of week.» 0 Comments
America's flashiest city is getting even flashier with the deployment of hundreds of new digital displays at Las Vegas-McCarran International Airport's new Terminal No. 3. The rollout consists of 900 large-screen displays from NEC Display Solutions America, which will be used for airline branding and to provide travelers with flight, baggage and gate information and directions.» 0 Comments
Healthcare seems to be one of the fastest-growing digital out-of-home verticals, with new networks launching and existing networks expanding all the time. This week SoloHealth, which operates interactive screening kiosks in retail pharmacy locations, announced that it has received approval from the U.S. Food and Drug Administration for its new SoloHealth Station, which provides advertising opportunities in addition to its consumer health functions.» 0 Comments
RMG has found a buyer for its digital out-of-home network in cafs, with Friday's announcement that it has been acquired by DigiCast Networks, a division of Brite Media Group.» 0 Comments
Gas Station TV, which operates a national network of displays in gas stations pumps, is giving away $50 free gas cards as part of a integrated campaign of place-based video and mobile to promote its mobile service, **GSTV.» 0 Comments
With different kinds of media and advertising technology overlapping to an ever-greater degree, it can all be a bit much for advertisers to handle. To help clarify one segment of this complex and evolving landscape, PosterScope has produced a "Guide to Convergent Out-of-Home," which surveys the new capabilities in digital out-of-home media and advertising.» 1 Comments
This week Telmar Group, which provides advertising media information software and services, revealed that it has formed an alliance with DOmedia, which operates an out-of-home advertising marketplace, with the goal of enabling Telmar agency clients to execute media buys using DOmedia's agency software.» 0 Comments
Moviegoers will be getting a new pre-show content experience, thanks to a partnership between Screenvision and Reelzchannel: "TV About Movies," the companies announced this week. The deal will incorporate Reelz original programming into the Screenvision pre-show package of branded entertainment and advertising at theaters nationwide.» 0 Comments
Air travelers are a highly desirable audience for advertisers, but airports don't always make it easy to reach them. That's the message I take away from two separate studies on air travelers and out-of-home advertising -- one conducted by Scarborough for Clear Channel Airports, the other by Opinion Research Corporation for NCR Corp., a provider of airline and airport self-service, retail, wayfinding and mobile solutions.» 0 Comments
