Now that school's out for summer-if not technically out for forever, as noted American philosopher Vincent Damon Furnier (a.k.a. Alice Cooper) once opined-it's worthwhile to consider the media consumption habits of teens during the dog days of the season.» 1 Comments
"Showrooming" has become common vernacular in the retail environment as consumers trot down retail aisles comparing prices, looking up reviews and sometimes purchasing directly on mobile devices. Brands and retailers alike must recognize mobile screens as a complementary channel to educate and win a consumer's business in the digital and physical retail environments. Millennial women are a segment leading the trends around mobile devices as the ubiquitous shopping companion to inform every step along her journey to find that season's pair of shoes, a new computer or the perfect Father's Day gift.» 0 Comments
When teens want to post pictures and connect with friends, they'll go to Facebook. When they want to find out what new promotions Starbucks is having, or get a quick snapshot of what is going on in the world, they'll scan through Twitter. When they want to establish a professional network, they turn to LinkedIn. Identifying which channel your brand will be most accepted on and will provide you with the best ROI is only half the battle in advertising. In 2009, a study conducted by the e-mail marketing firm eROI showed that "83% of college students use Facebook, 65% ...» 0 Comments
Plenty has been written about the value of word of mouth in the marketing communications mix. McKinsey, for example, reports that 67% of purchase decisions are influenced primarily by word of mouth. All well and good. Brands need to account for word of mouth in their communications plans. Check.» 0 Comments
Less than 50% of Millennials are well informed on skin cancer and its causes. That's according to a recent study we conducted in support of May's Skin Cancer Awareness Month.» 1 Comments
There are very few minds more complicated than those of the American teenager's. The next two months will bring with them the biggest moment in the short, fragile lives of millions of high school students around the country - graduation day. Whether they downplay it or not, even teenagers realize that the steps they take after leaving high school are some of the most important decisions of their lives. With that said, it leaves colleges responsible for some of the most clever and attention-grabbing branding of any product out there. Let's face it, a college is just that: a product. ...» 0 Comments
Until not so long ago, friendships were simple: to follow the most common universal definition, friendship is a relationship between two humans that is based upon mutual empathy, understanding, trust and have the other person best interests at heart.» 0 Comments
As a closer-to-40-than-30 father of a baby girl, I'm well out of my league to talk about the life of a teenager from a first-hand or parental perspective. But as a marketer and technophile, my daydreams are often filled with golden rays and Andy Rooney's voice saying "when I was a kid ... we didn't even have email. We didn't have instant messenger. We didn't text each other in class; no, we passed notes."» 0 Comments
It's February, the month of love. I was listening to teenage girls talk about the "perfect" date and I thought, What a teen wants from a perfect date is what she wants from the perfect company.» 0 Comments
