Most Popular Conversations Today
Most Popular Conversations This Week
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» Bob Garfield:
Cannes Business Model: Sell Picks To Miners Seeking Gold (5 replies) -
» Erik Sass:
Teens Running Circles Around Parents on Social Media (5 replies) -
» Charlene Weisler:
More On: What Do We Mean By 'Television'? (5 replies) -
» Loren McDonald:
Subject Line Gimmicks Won't Solve Your 'Open' Problem (5 replies) -
» Larry Dobrow:
Perrier Drops It Like It's Hot (5 replies) -
» Wayne Friedman:
A La Carte Cable Scenario: Pricey, Fewer, And Less-Profitable Channels, Viewer Hunger? (4 replies) -
» David Goetzl:
Cycling Shows Strength Of Sports Content (4 replies) -
» Amy Beamer:
Boomers on Vacation? Don't Expect Much Sitting Around (3 replies) -
» Ammiel Kamon:
Why Brands Should Expect More, and Better, in Mobile (3 replies) -
» Wendy Davis:
Facebook's Latest Trick: Replacing Users' Email Addresses (3 replies)
Most Popular Last Two Weeks
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» Bob Garfield:
Name This Book (62 replies) -
» Thom Forbes:
Marketing Disconnect Led To Penney Prez' Demise (7 replies) -
» David Young:
5 Things You Need To Know About The Next Generation of Consumers (7 replies) -
» Matt Straz:
The Importance of Thinking Like an Engineer (6 replies) -
» Nancy Shonka Padberg:
Red, White And Boomer - Presidential Election 2012 (5 replies) -
» Patrick Dolan :
The Kingdom Of The Last Click Has Fallen -- It's Time To Calm The Chaos (5 replies) -
» Gord Hotchkiss:
The Death Of The Purchase Funnel (5 replies) -
» Bob Garfield:
Cannes Business Model: Sell Picks To Miners Seeking Gold (5 replies) -
» Erik Sass:
Teens Running Circles Around Parents on Social Media (5 replies) -
» Charlene Weisler:
More On: What Do We Mean By 'Television'? (5 replies)
9 hours ago re: 'Hollywood Heights': A Bold Summer Experiment On Nick At Nite by Ed Martin (TV Board - June 29)
This is great! I'll have to watch it! Hopefully it'll open the doors for more shows!
Today, 12:04 AM re: Buying In To Programatic Buying (How Kellogg's Did It, And Why Other Consumer Brands Ultimately Will) by Joe Mandese (Show Daily - June 29)
Totally agree, the industry is embracing programmatic buying and brand dollars are following. At Beanstock, we're in the process of making branded, high impact ad units available for programmatic buyers as well. The numbers get bigger every month!
Jun 29, 2012, 8:11 PM re: Sponsored Stories Settlement Faces Challenge by Wendy Davis (Daily Online Examiner - June 29)
Clearly, if those who defined fines added zeros to the fines, the number of lawsuits would diminish and then where would the lawyers and judges be ?
Jun 29, 2012, 7:17 PM re: ''Wardrobe Malfunction Done In Court, Hardly In Lexicon by David Goetzl (TVBlog - June 29)
The men on the court just can't get enough boob energy.
Jun 29, 2012, 6:53 PM re: Perrier Drops It Like It's Hot by Larry Dobrow (Video Critique - June 28)
I think "The Drop" is very clever and artistically impressive. Frankly, I'm surprised so few people see that. And my goodness, Larry -- would you honestly label this film as silly when we have such pitiful creations as the Summer's Eve "Hail to the V"? or Klondike Bars' "Five Seconds to Glory"? or Luv's "Poop, There It Is"? Look at what this film offers: a suffering world, fear, despair, pulses racing as the last hope for mankind takes on the flame which threatens to end the world, the heartbreak of failure, the joy of victory, and the whole of civilization in celebration -- and all in under 2 minutes! Let's face it, with the possible exception of a FEW of the ads on Super Bowl Sunday, we see VERY little in the U.S. with this kind of imagination. Video advertising today is supposed to entertain, to be artistic and unique. The whole point is for people to notice it, to talk about it, to remember it the next day or the next time they're at the supermarket. Unfortunately, we are accustomed to the same-old, same-old; and "The Drop" is definitely not that. I say kudos to Johan Renck. I loved it!
Jun 29, 2012, 6:39 PM re: Could Their Be a Microsoft, RIM Alliance? by Gavin O'Malley (Around the Net in Online Marketing - Top of the News - June 29)
Your headline writer needs a lesson in the difference between "their" and "there"!
Jun 29, 2012, 5:30 PM re: Building Respect Into Ad-supported T/V Through Quid Pro Quo Model by John R. Osborn (Video Insider - May 31)
Dish’s relationship with the major TV networks might be strained right now but their relationship with me has never been stronger. When I get off work at Dish I usually only have enough time for one show before I put the kids to bed. Now with the new Auto Hop feature I can watch two shows in the same time it used to take to watch one. Only two more years until they’re putting themselves to bed and I have even more dad time. Until then I appreciate this extra time this feature has given me.
Jun 29, 2012, 5:15 PM re: One Person's Junk Food Commercials Are Another's Junk Political Advertising by Wayne Friedman (TV Watch - June 29)
It has been a very difficult road losing weight and getting in shape for the summer, but the hopper system has been the answer to my prayers. Now when I watch TV it doesn’t have to be a test of endurance. I simply turn on my Auto Hop and enjoy my programs. I even have more time to work out when I get off of work at Dish. I would have never believed having the Hopper system would give me a healthier life if I had not experienced it first hand.
Jun 29, 2012, 4:38 PM re: ''Wardrobe Malfunction Done In Court, Hardly In Lexicon by David Goetzl (TVBlog - June 29)
"Jane, you ignorant slut" probably won't last, or already hasn't. But I will never forget that in about 1998 or so, an American children's TV executive was on a panel in Britain and disagreed on some point with the woman on the panel who followed him. He jovially retorted, "(Her name) you ignorant slut." The crowd gasped and he stammered and spent at least a day trying to convince Brits that "you ignorant slut" came from an American television show and had come to signify someone more or less --comically-- disagreeing on a point. I would suppose you better be careful using 30-year old catchphrases today.
Jun 29, 2012, 4:26 PM re: Buying In To Programatic Buying (How Kellogg's Did It, And Why Other Consumer Brands Ultimately Will) by Joe Mandese (Show Daily - June 29)
DSP = Demand Side Partner, not "display" Side Partner. DSPs are not limited to display advertising, they are very active in video, too. Here's a Forrester webinar on the video RTB space. http://www.spotxchange.com/spotxchange-video-rtb-webinar.html
Jun 29, 2012, 4:08 PM re: iTunes Versus Amazon - The Victor in the My Little Pony Download Battle by Daisy Whitney (VidBlog - June 29)
Why can't you download to your iPod -- is it an iPod Touch? I download to my iPod Touch or my iPhone or my iPad directly from iTunes. No computer needed and then I can sync if I want through iCloud.
Jun 29, 2012, 4:05 PM re: Perrier Drops It Like It's Hot by Larry Dobrow (Video Critique - June 28)
I too keep Perrier in the refrigerator -- does that date me? FYI the new Grapefruit Perrier is awesome on a hot day.
Jun 29, 2012, 3:59 PM re: IE And Do-Not-Track: This Story Will Repeat Itself by Harvey Kent (Metrics Insider - June 29)
Interesting article, and you're right that it raises some intriguing questions about where now for the online marketing industry.
You miss an important point though, which is that there wasn't an overall goal from Microsoft - as in, the decision was made by the product team, completely sideswiping most of the online marketing organisation. That's not to say that it's a bad thing as such, but you perhaps credit MS with too much deep thought on the matter!
Jun 29, 2012, 3:47 PM re: IE And Do-Not-Track: This Story Will Repeat Itself by Harvey Kent (Metrics Insider - June 29)
As someone from a "big data" company moving online one point I would make is that DNT makes it harder to move offline data online thereby putting more power in the hands of the publishers. Don't underestimate how this benefits the big publisher networks (Aol, Microsoft, Yahoo) who btw just signed an online sales alliance of sorts.
Jun 29, 2012, 3:42 PM re: Tablets, More Content Power Mobile Video Growth by Mark Walsh (Online Media Daily - June 28)
Given the sales of iPad to date- plus all the other tablets and e-readers these numbers form InMobi appear very low. Even the more conservative IDC figures suggest 107MM worldwide shipments in 2012 on top of 69MM in 2011 and 19MM - so there has been approx 140MM tablets shipped to date over 50% will be in the US - so that 70MM - over double the number in the report. Something does not add up ! http://news.cnet.com/8301-1001_3-57453525-92/idc-forecast-ipad-up-android-down-blackberry-irrelevant/
Jun 29, 2012, 2:58 PM re: Apple To Overhaul iTunes by Gavin O'Malley (Around the Net in Online Marketing - Top of the News - June 28)
The story also overlooks how the Itunes attempt at the "Ping" service failed and was pulled. As the previous comment pointed out, now third parties are involved. I don't see where the "overhaul" is.
Jun 29, 2012, 2:05 PM re: Responsive Design Will Save Mobile Advertising by Tom Limongello (Mobile Marketing Daily - June 29)
I am a big supporter of web fonts and agree that they are a good solution, however, there are serious implications for licensing and added costs from foundries when live type on the web is involved.
Jun 29, 2012, 1:44 PM re: Mindshare; Unilever by Amy Corr (Accounts on the Move - May 29)
copotin.com
Jun 29, 2012, 12:03 PM re: The Power Of A Goal That Doesn't Matter by Kaila Colbin (Online Spin - June 29)
As a very well known and smart technologist/author/speaker/columnist-blogger told me, some people have the wrong goals and dreams, especially new graduates (note to: communication/entertainment/journalist/fine arts majors) and pigeon hole themselves into unemployment and bitterness. There are other opportunities.
Jun 29, 2012, 11:45 AM re: The Power Of A Goal That Doesn't Matter by Kaila Colbin (Online Spin - June 29)
First of all I really like this blog. It touches on two themes that have long interested me: 1. Goal setting: I love the difference between the notion of "true goal" and "proxy goal." The distinction is profound. It can be used personally as well as in developing organizational plans. 2. Opportunistic strategy mapping: My term for synthesizing what Kaila says in paragraph 3. Thanks for the post!
Jun 29, 2012, 11:40 AM re: Marketing Content Has Short Shelf Life On Facebook by Steve McClellan (Online Media Daily - June 28)
The Short Shelf Life is because most people limit the ad spend. and the facebook rules don't show any comments, updates or other stuff over 24 hours old.
Jun 29, 2012, 11:34 AM re: Stock Prices Mixed After Healthcare Ruling by Tanya Irwin (Marketing Daily - June 29)
Either insurance companies (including pharmas, health care physical/intellectual/investors suppliers chip in) pay the tens of thousands of dollars (in many cases 100's of thousands) for your medical help or you pay for it or tax payers pay for it. Or is pain, suffering and death better ? It's not like there is another choice out there.
Jun 29, 2012, 10:15 AM re: Where Have I Seen That Scarf Before? by George Simpson (Online Media Daily - June 28)
HAL, HAL, HAL, HAL