So, you're a nonprofit with limited marketing resources, and you want to know if mobile marketing is worth your time and effort? Mobile marketing may be the wave of the future, but statistics show that it's already got staying power.» 0 Comments
If a picture is worth a thousand words, I'd wager video is worth at least twice that. When I arrived at a former job in the performing arts I was shocked that the organization's website had no audio or video. Interesting. This is an orchestra with a web site that featured no music. I don't think I need to explain why web traffic was low and social media activity non-existent. And it's not surprising that when we invested time and money in re-creating the website and including video and audio, traffic - and ticket sales - improved dramatically.» 2 Comments
Cartoonists often portray tiny devils and angels whispering into the ears of their characters to symbolize the good and bad impulses that influence our decisions.» 0 Comments
Do you have a Google Grant? Are you having trouble hitting the spend levels to apply for Grantspro? Enter stage left: Google ad extensions. Ad extensions help attract attention to your ads and can help improve click-through-rates. And if you're trying to increase your daily spend to reach the Grantspro levels, you need enticing ads that users will click on! Here are some additional great benefits to adding an ad extension to your ad.» 0 Comments
I've worked for several nonprofit organizations over the years-from higher education to educational travel to the performing arts-and I always thought that nonprofits could learn a lot from the corporate world. In my experience, nonprofit organizations are generally reluctant to openly discuss profit, unless it's in regards to fundraising initiatives. Nonprofit organizations need to make money just like everyone else. How else can they accomplish their missions, after all?» 0 Comments
In spite of my day job, I'm not an unabashed cheerleader for all programs positioned as doing well by doing good. I know that cause marketing efforts run the gamut from lousy and flawed to good and even transformative.» 1 Comments
Imagine if the donation amount in cause marketing was variable. How would that affect participation and results for the company and the cause? For example, we're all familiar with the cause-marketing campaign that asks you to send in Yoplait carton lids to donate 10 cents to Susan G. Komen for the Cure. Imagine, instead, that the donation amount varies based on the degree to which people participate.» 0 Comments
Radical transparency and vocal consumers-powered by social media-are rewriting the rules of marketing every day. Brands are being forced to be more agile, with marketers scrambling to keep up with highly connected, fully participatory and increasingly demanding consumers. It's a relentless pace that Target's VP of PR, Dustee Tucker Jenkins, recently described as, "Hours are like days, days are like weeks, weeks are like months." If this acceleration makes you dizzy, you're not alone.» 4 Comments
For much of his life, Patrick Downey was the perfect personification of the Converse brand. He was an artist who had developed his own unique, personal style-the crown jewel of which was his uniform of dark pants, flannel tops and Chuck Taylors. He wore it every day. And this is exactly how his family and friends remember him.» 1 Comments
