Frank Reardon, the man banned from using travel website KAYAK.com because he bullied the site's founder, is looking to make amends. He created a video last week asking for the public's help in having him gain access to travel deals. Frank wants social media users to let KAYAK know, via Twitter and Facebook, whether he should be allowed to use the site. While the public continues to weigh in on his fate, Frank launched his own, competing travel-booking website called FranksKayak.com.» 1 Comments
While meeting client deadlines is both exciting and potentially lucrative, sometimes it's nice to create something that's free of stress and third-party pressure. In other words, being creative because you can.» 0 Comments
Do you like to travel, are knowledgeable on the subject and have a Skype account and a webcam? If you answered yes, then you're an ideal contestant for "Get Away With It," a live, online game show for JetBlue. Contestants are currently being recruited to participate via a print, online, social media, TV and in-flight campaign, created by Mullen.» 0 Comments
How healthy is your Twitter account? Do you tweet informative, smart and useful tidbits -- or are you apt to inform your followers that you ate a brownie for breakfast, sans guilt? Or, you might be a combination of both. I enjoy tweeting my columns, but sometimes I come across a food truck that the whole world, or my 12 Twitter followers, must know about.» 0 Comments
Answering the age-old question of what's for dinner is an outdoor and mobile campaign by Allrecipes running in Los Angeles. The "Fix Dinner" campaign uses pictures of the most popular local recipes in L.A. on Allrecipes.com during the month of May alongside a QR code.» 0 Comments
Each week, Sketchy, a Yahoo site that launched in March, releases a spoof video on a trending or timely topic du jour. Last week, Sketchy launched an action video based on the board game Chutes and Ladders, in an effort to spoof the upcoming theatrical release of fellow board game, "Battleship."» 0 Comments
The object of most video games is to avoid being killed or eaten. In the newly released Sour Patch Kids game "World Gone Sour" for PlayStation and Xbox, the mission is quite the opposite: winners are the ones who are eaten.» 0 Comments
What's that on your jeans? Do I see a hashtag? To promote its new line of eco-friendly laser-blasted denim, Replay created an in-store and social media campaign that projected tweets onto denim in real time.» 0 Comments
An outdoor and social media campaign for War Child Holland reminds me of the popular '80s song "99 Red Balloons," where objects that often elicit happy memories -- balloons -- embody a darker meaning. The one-hit wonder was an upbeat, catchy tune with lyrics that spoke of nuclear war between East and West Germany, sparked by 99 balloons innocently released into the sky by two kids. Fast-forward to 2012, when War Child Holland and Dutch radio station Radio 538 teamed up to create a life-sized Sherman Panzer tank from 7,000 balloons.» 1 Comments
Troy-Bilt touts its yard products as made to last a lifetime, so it makes sense to show one family in varying life stages throughout its TV spot. In an effort to further reach 26- to 49-year-old homeowners and DIYers, Troy-Bilt added the Shazam logo to its commercials, enabling mobile and tablet users to access additional product and song information. Unfamiliar with Shazam? It's an app that identifies song titles and artists, allowing viewers watching TV from their tablet or smart phone to "tag" the music in the ad.» 0 Comments
