• Global Spend Sees 3.1% Uptick by Wayne Friedman

    Global advertising spending was up 3.1% in the first quarter of 2012 -- lower than the gains in the first quarter of a year ago. North America gains slightly underperformed worldwide results overall, up 2.1% -- with Europe down 1.4% versus the same period a year ago, the only region to see negative results. ...Read the whole story

  • Media Deals Climb 52% In Q1 2012, Hit $32 Bil by Wayne Friedman

    Media deals quickened in the first half of 2012 -- with many mergers and acquisitions coming among smaller companies. Media investment banker The Jordan, Edmiston Group, says the number of announced that deals climbed 52% over 2011 levels, with 95% of the transactions valued at less than $100 million. ...Read the whole story

  • IPG Launches Advantage International, Sports Marketing Shop by Steve McClellan

    Interpublic Group has launched a new sports marketing agency called Advantage International and has hired 20-year industry veteran Tom Haidinger to run it as president. ...Read the whole story

  • Gannett Debuts Dedicated Digital Sports Unit by David Goetzl

    The USA Today Sports Media Group -- searching for a way to knit together sports assets at parent Gannett Co., from the flagship newspaper to TV stations to an MMA site -- has launched a dedicated digital unit. The move is in line with Gannett's emphasis on building its digital properties. ...Read the whole story

  • Radio Giants Tune Into Streaming Audio by Erik Sass

    Yahoo struck a deal with Clear Channel Media and Entertainment (formerly Clear Channel Radio) to incorporate the latter's iHeartRadio into Yahoo's digital radio service, while TuneIn struck distribution deals giving it access to streaming digital from Cox, Emmis and Entercom. ...Read the whole story

  • Mag Bag: Zinio Is For Sale by Erik Sass

    Digital magazine newsstand and publisher Zinio is putting itself on the auction block. The company had retained Montgomery & Co., an investment bank, in the hopes of attracting bids in the range of $50 million to $100 million. ...Read the whole story

  • Martin Agency Takes Top Prize In MBI Competition by David Goetzl

    The Martin Agency/Ingenuity Media Group has won the gold prize in the Media Behavior Institute's case study competition for maximizing the USA TouchPoints research service in achieving business objectives. ...Read the whole story

  • Tablets, More Content Power Mobile Video Growth by Mark Walsh

    The explosion of smartphones and tablets combined with a wider selection of premium content have given a big boost to mobile video viewing in the last year, according to Yankee Group. Its study says the number of U.S. smartphone owners who watch video frequently (at least once a week) on their devices has doubled in the last month. ...Read the whole story

  • Where Have I Seen That Scarf Before? by George Simpson

    Yahoo News this week offered audiences a chance to sport the same scarf and pants as an individual who appeared to be involved in a ... ...More

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