MediaDailyNews Issues for January 2004

MediaDailyNews - Friday, Jan. 30, 2004
Super Bowl Poll: Game Beats Ads by Paul Gough
Boomers Target Super Bowl For 'Ad'-vocacy Campaign, Want Advertisers To Recognize Older Consumers by Joe Mandese
Newspaper Ad Spending Rises, But A Sustained Recovery Remains Uncertain by Paul Gough
Editor & Publisher Changes Edit So It Can Continue To Publish by Larry Dobrow
Carat Gets New Identity: 'Carat'
Media Kitchen Owners Change Recipe, Cede Control To Canadian 'Creative Patrons'
Patel Named CIO Euro RSCG Worldwide
Madeloff Promoted At TNS Media Intelligence/CMR
Diario Fox Sports To Make U.S. Debut
Source Marketing Hired By TWC For Retail Marketing
Who's Super in the Loyalty Bowl? Commentary by Robert Passikoff
MediaDailyNews - Thursday, Jan. 29, 2004
FCC: TV Continues To Fragment But Ownership Consolidates, Internet Video Becomes A Factor by Joe Mandese
Time Warner Grows Every Unit, Except AOL: Parsons Calls It A 'Reset' by Paul Gough
Cubs Put Tribune On Base, Company Calls Sun-Times Prospects 'Murky' by Paul Gough
Sirius Adds Satellite Radio Subs, Losses Too -- XM Drops Commercials by Paul Gough
P&G Beats Earnings Guidance, Forecasts Double Digit Growth
USA Today Adds Coverage Of TiVo 'Ratings'
No Joke: Larry Divney's Retiring From Comedy
Haggerty, Moynihan Rise At MPG
Congress Weighs In On Broadcast Indecency
StarLink Links With Three New Clients
McDonald's Launching Pre-Super Bowl Ad
Interactive TV Research Group Reports A Surge
Why I Hate The Girl Scouts Commentary by George Simpson
MediaDailyNews - Wednesday, Jan. 28, 2004
Studies Establish New Benchmarks For Agency Compensation, Client Relations by Joe Mandese
Q4 Proves The Best Of Times, Paper Closes Year With Strong Ad Results by Paul Gough
Meredith Defies Soft Mag Market, Print Unit Outpaces Broadcast by Paul Gough
Amid Languishing Market Conditions, The Journal, Dow Jones Achieve Ad gains by Paul Gough
Tom Rogers Named Senior Advisor At American Media
TiVo Raises $74 Million For Sales/Marketing Efforts
South African Tourism Selects Nota Bene And Mediaedge:cia For Media Work
Wet Dog Media Gets In Touch With Her Sporty Side
Talking Paper: The Scientific Principles Of Media Planning Are Few, but Awesome Commentary by Erwin Ephron
MediaDailyNews - Tuesday, Jan. 27, 2004
In A Strange Move, TiVo Acquires Strangeberry, Plots Broadband Course by Paul Gough
Program Guides Emerge As TV Navigation Portal, Begin Shifting Network Preferences by Joe Mandese
Study: Big Game Really Is A Super Ad Bowl, And An Uncluttered One Too by Paul Gough
ANA Postpones Agency Relations Forum Due To Winter Storm Warnings
Arbitron Meets Guidance, Confirms New Portable Meter Test Market
CBS Sports Chooses Spike For NCAA Coverage
Verizon Launches Hispanic Ad Campaign
It's New, But Is It News? Commentary by George Simpson
MediaDailyNews - Monday, Jan. 26, 2004
'04 Candidates Vote With Their Wallet, May Elect An Ad Record by Paul Gough
Directories Reveal Yellow Streak, Decline Comment On False Ad Suit by Larry Dobrow
Financial Focus: A Key Week For Media Results by Paul Gough
ADVO Has A Redeeming Quarter by Paul Gough
CBS and AOL Bring Back Classic Super Bowl Ads
NYT Launches Campaign Touting Recruitment Services
TV One Signs Charter Ad Partnerships
ADVO Sees Increase In First Quarter Revenue
MediaDailyNews - Friday, Jan. 23, 2004
Tech's Still Dreck: '03 Ad Pages Continue Freefall by Joe Mandese
New Pub Of Time Inc.'s Weekly Entertains A Broader Mandate by Larry Dobrow
HGTV, Food Network Drive Scripps' Growth by Paul Gough
Burger King Chooses New Creative Agency
Instant Replay: NFL Kicks Off A Post-Game Show For Super Bowl Ads
Seasoned Pro Trumps 'Apprentice,' 'American Idol' Debut Tops Nielsens
The Wall Street Journal Extends Brand into India
Ruling Ensures Satellite Subscribers Will See Super Bowl
AAF Inducts Four
MediaDailyNews - Thursday, Jan. 22, 2004
Consumers, Ad Execs Deem Super Bowl Ads Effective, But Over-Priced by Joe Mandese
One-To-Exactly-How-Many? Marketers, Researchers Debate Consumer Targeting by Paul Gough
MPG Moves Into Canadian Territory
Presidential Address: Lowest Rated Since 2001
Liberty Media Ups Ante On News Corp.
New Haven Register Launching Free Weekly Pub
Coming Soon to a Desktop Near You: TV Commercials Commentary by None
MediaDailyNews - Wednesday, Jan. 21, 2004
B-to-B Ad Demand Remains Mixed, Chances Of Year-End Surge Erode by Joe Mandese
Mags Post Third Consecutive Year Of Ad Page Decreases by Larry Dobrow
Top Mag Categories Boost Ad Pages, Financial, Travel Continue To Erode by Larry Dobrow
TV Guide Channel Gets A Makeover, Adds Long-Form To Listings by Paul Gough
Major Papers Begin Reporting Q4, Show Healthy Ad Gains by Paul Gough
Havas Shakes Up Flagship Euro RSCB Unit, Appoints Heekin, Patel To Top Posts
Top Advertiser, GM, Reports Declining Profits
'American Idol,' 'Obnoxious Fiance' Debut To Solid Ratings
Brewster Expected To Step Down From Gruner + Jahr
MindShare Hires Strategic Planning Director
Eller, Geier, Pepper, Temerlin Elected To AAF Hall of Fame
American Media to Launch Shelter Mag
Initiative Media Wins Two Accounts
Arbitron Outdoor Signs Lamar
GM Bully Wields Economic Clout to Threaten Magazines Commentary by George Simpson
MediaDailyNews - Tuesday, Jan. 20, 2004
Kerry Takes Iowa, But Iowa Beats New Hampshire: Caucus Takes In More Campaign Ad Dollars by Paul Gough
Nielsen Goes To War: Network Enlists Iraq As Factor In Young Adult Ratings by Joe Mandese
Hoy Gets Los Angeles Launch
Bed, Bath & Beyond and The Taunton Press Get Inspired
MediaDailyNews - Monday, Jan. 19, 2004
New Network Has A Dream: Offer African Americans A Compelling TV Alternative by Joe Mandese
Net '03 New Business: Publicis Dominates Holding Companies, MindShare Leads Media Shops by Paul Gough
Alternative Papers Grow At More Than Twice The Rate Of Mainstream Dailies by Joe Mandese
Court Orders That EchoStar Can Continue Broadcasting CBS, Viacom Channels
Dow Jones Workers Reject New Contract
Elizabeth Crow Reports To Consumer Reports
CBS Announces Another 'CSI,' This One In The Big Apple
Gannett Will Not Renew Cincinnati JOA