MediaDailyNews Issues for March 2004
- MediaDailyNews - Wednesday, March 31, 2004
- Upfront Task Force Gets Green Light, First Meeting Eyes 'Stop-The-Clock' Measure by Joe Mandese
- Despite Fits, False-Starts, DVRs Poised For Explosive Growth by Larry Dobrow
- Amex Sticks With MindShare, Signals Shift In 'Mandated' Media Reviews by Joe Mandese
- Multicultural Audiences Want Culturally Relevant In-Language Programming, Study Finds by Paul Gough
- Kraft Foods Plans A Review Of Its $550 Million Global Media Account
- Liberty Medical Taps OMD For Media, Rapp For Direct
- The Weather Channel Nabs Big Sponsors For StormWeek 2004
- NFL Network To Debut Prime-Time Series in April
- Disney Publishing Worldwide Names Biz Dev Director
- Primedia's Latest Mag Hits Newsstands
- MediaDailyNews - Tuesday, March 30, 2004
- VOD Feature Promises To Make Ad-Skipping DOA by Joe Mandese
- High School Newspapers Offer New Market For Advertisers by Larry Dobrow
- Court TV Makes Upfront Case, Unveils '04-'05 Schedule, Positioning by Paul Gough
- Radio Ekes A February Gain, Local Outpaces National by Paul Gough
- Time Inc. Launching 'All You' Mag
- IHT Enhances Color, Expands Editorial Coverage
- TNT and Dodge Partner for 'The Grid'
- Maxim Launching Two Chinese Editions
- ESPN Opens Its New Digital Center Later This Year
- MediaDailyNews - Monday, March 29, 2004
- Opposition Mounts Against New York Meters, Calls For Federal Review Of Nielsen by Joe Mandese
- Court Investigates New Metric, Pitches 'CPI' As New Ad Market Break by Joe Mandese
- Financial Focus: S&P Cuts '04 Ad Rating by Paul Gough
- Healthy Family Magazine to Launch in May by Larry Dobrow
- XM Offering Remaining Shares Held By DirecTV
- Relay Opens Atlanta Office
- Chicago Tribune Ups Color Printing Capabilities
- American Media Names Former GM Exec as Consultant
- Say, That Reads Like Paranjapee! Commentary by George Simpson
- MediaDailyNews - Friday, March 26, 2004
- Turner Swims A New Upfront Lap, Offers Adult Toon Block In Separate Pitch by Paul Gough
- Before The Flood: Optimedia's Preps For A Torrent Of Emerging Media by Joe Mandese
- DTC Ads Need To Communicate Risk Information More Effectively, Study Finds by Larry Dobrow
- Comcast Acquires TechTV, Plans To Merge With G4 Into New Tech/Gamer Channel
- Gruner + Jahr Adopts New Associate For Child
- Media Storm Wins WE: Women's Entertainment Account
- Media Agency Marketing 101 Commentary by Lisa Larroque
- MediaDailyNews - Thursday, March 25, 2004
- Media Shops Emulate Clients, Create Chief Marketing Role To Market Own Brands by Joe Mandese
- Turner: Cable Is Now More Prime Than Broadcast by Paul Gough
- Multitaskers Represent Multiple Threat: Simultaneous Media Usage Reaches New High by Larry Dobrow
- Optimedia Taps Flood For Emerging Media Unit
- Merrifield-Wehrle Made SVP, Group Director at MediaVest
- Universal McCann Names Wren As Communications Manager
- Youth Media and Marketing Networks Hits One Million Subscribers
- Optimedia Chief To Speak To Marketers in Philadelphia
- Holliday Named VP, Ad Sales at NYT
- Indecency Debate Challenges Media Business; Network Programming, Advertising Must Not Offend Commentary by Karen McCallum
- MediaDailyNews - Wednesday, March 24, 2004
- Broadband Deal Supplants Broadcast With 'Cleancast,' Begins Altering The Nature Of Television by Joe Mandese
- Discovering Quality: Discovery Pitches Program, Audience Excellence As Upfront Theme by Paul Gough
- Madison Avenue Cashes Out Of Ad Tracking Service
- XM, NBC Launch Mobile Marketing Campaigns
- MPAA Chief To Retire
- Frasier Finds Home on Lifetime
- Fed Tech Launches For IT Decision-Makers
- Hachette Filipacchi Picks Up SPEED
- No More Free Lunch at Café Yahoo! Commentary by George Simpson
- MediaDailyNews - Tuesday, March 23, 2004
- Nielsen Puts Brakes On L.A., Chicago People Meters, Races Ahead In New York by Joe Mandese
- Radio Ad Demand Ebbs In Fourth Quarter by Paul Gough
- Channel Two: New Player Cracks Public School Ad Market by Larry Dobrow
- Lincoln Boosts Image In NYT Campaign Launch
- O'Hara Named SVP, CFO For VNU Media Measurement and Information Group
- DISH Network Gets Friendly With Hallmark Channel
- MediaDailyNews - Monday, March 22, 2004
- Net Courts Agency Research Chiefs, Offers R&D As Part Of Upfront Sales Pitch by Joe Mandese
- Financial Focus: Help Wanted As An Economic Indicator by Paul Gough
- Archaeology Digs Into Mainstream, Targets Top Print Advertisers by Larry Dobrow
- McCann Worldgroup Creates Global Posts For Expanded Relationship With Microsoft
- Home Magazine To Create 2004 American Home of the Year Show Home
- PRIMEDIA Consumer Guides Launches Auto Guides
- DeVito/Verdi, BBDO Win Big At Addy Awards
- The 30-Second Ad is Dead, Long Live the 30-Second Ad, Maybe Commentary by Jeff Marshall
- MediaDailyNews - Friday, March 19, 2004
- Signals Improve For Radio, Spot TV Ad Demand by Paul Gough
- HOPE Springs Eternal, Pro Bono Effort Uses Unlikely Media Strategy by Larry Dobrow
- CIO Editors Win the Grand Neal Award
- Primedia Finds ABC--Easy as 1,2,3
- NYT Job Market Partners with DiversityInc
- REAL Magazine Looking For 'Real' Models
- SI Promotes Houran To NY Sales Director
- Nation Split On Media Magazine Controversy Commentary by George Simpson
- MediaDailyNews - Thursday, March 18, 2004
- King Rules British Media Empire, Zenith Taps Brit To Succeed John Perriss by Joe Mandese
- Agencies Raise Weighty Issue, Question Nielsen Over Household Language Plan by Joe Mandese
- Circ Bureau Refines Rules For Newspaper, Magazine Reader Profiles by Larry Dobrow
- Gannett Eyes Hollinger Assets, Would Expand Newspaper Dominance by Paul Gough
- American Society of Magazine Editors Unveils Award Finalists, Martha Stewart Living Gets Nod
- StarLink Worldwide Named AOR for Chuck E. Cheese's
- Simon Malls To Measure Ad Effectiveness With Arbitron/Scarborough Products
- OAAA Names OBIE Contenders
- Gardner Nelson & Partners To Create Cablevision's Latest Campaign
- PAX, NBC Enter Into Consulting Agreement
- Audi Renews Sponsorship of NYT Gay/Lesbian Speaker Series
- Twenty Stations Move To DTV
