MediaDailyNews Issues for April 2004
- MediaDailyNews - Friday, April 30, 2004
- Meeting Fails To Nudge Buyers, Sellers To Make Upfront Changes by Paul Gough
- News Analysis: Closing The Door On Upfront Reform by Joe Mandese
- Advertisers, Agencies: Cable Nets Likely To Benefit From Upfront Share Shift by Paul Gough
- Association of Directory Publishers Names Jim Hail As BOD Chairman
- MediaDailyNews - Thursday, April 29, 2004
- Despite Madison Avenue's NUDG, NBC Declines To Budge, Passes On Upfront Talks by Paul Gough
- Buyers To Pubs: Magazines Need To Distinguish Themselves in A Changing Marketplace by Larry Dobrow
- Shops Find Magazines Less Accountable Than Publishers Think by Larry Dobrow
- Citing 'Dynamic Evolution' In Media, Havas Says MPG Contributed To Q2 Expansion by Joe Mandese
- Comcast Bids Magic Kingdom Bid Farewell by Paul Gough
- Time Warner TV Channel Revenues Rise In First Quarter
- Allison Barnes Named Media Director at StarLink
- MediaDailyNews - Wednesday, April 28, 2004
- Omnicom Reports Strong Start To 2004 by Paul Gough
- With Emotions Running High, Ad Industry Rethinks, Plans To Test How Ads Work by Joe Mandese
- HR Study Points To Hiring Surge On Madison Avenue by Larry Dobrow
- McCann Erickson, Universal McCann Win Verizon Account
- Group Criticizes Nielsen Ethnic Sample Expansion
- Disney Board Backs Eisner, Iger Team
- World Publications Acquires Publications
- Premiere Magazine To Open Up Premiere Lounge During Tribeca Film Festival
- Shapiro Joins LIFE Development Team
- MediaDailyNews - Tuesday, April 27, 2004
- Researchers: TV Is Like 'Price Promotion,' But It Still Beats Other Media by Joe Mandese
- Out-Of-Home TV Study: No Longer Out-Of-Sight, Or Mind by Larry Dobrow
- Newspaper Advertising Revenues Show Continued Strength, Hit High Point in March by Paul Gough
- MPA Hires Polskin as VP Communications
- Food Network Names New President
- Cooking Light Partners with Healthy Kids Challenge
- MacKenzie Made Editor in Chief of Motor Trend Magazine
- Navigating B-to-B Marketing in the CAN-SPAM World - It's About the Company You Keep Commentary by Bennet Kelley
- MediaDailyNews - Monday, April 26, 2004
- Financial Focus: Radio Rebound by Paul Gough
- 04-05 Network Upfront Ad Market Proves Vigorous, For Kids Anyway by Joe Mandese
- More Than Just A Pound Of Cure, Prevention Adds Fitness, Nutrition, Beauty by Larry Dobrow
- Starcom MediaVest Group Names CEO For Canadian Office
- Mitsubishi Confirms Media Moves To Omnicom's PHD USA And Pentacom, Canada
- The Best Defense Can Be Good and Offens-ive Commentary by George Simpson
- MediaDailyNews - Friday, April 23, 2004
- Viacom Sends Another Upfront Signal, Tells Wall Street It's Feeling Bullish by Paul Gough
- Nielsen Enters Yet Another Game, Begins Scoring Sport Sponsorships by Joe Mandese
- 'Super' Station Reveals Alter Ego: Funny Channel, TBS Goes For Laughs by Paul Gough
- Conde Nast Taps New Yorker Exec To Head Details, Vitals by Larry Dobrow
- Zenith Upgrades U.S. Ad Outlook
- Broadcast Nets Target Cable In Trade Ad Effort
- Ad Trade Pub Launches Latino Title
- MediaDailyNews - Thursday, April 22, 2004
- Despite Latino Surge, Marketers Continue To Under-Spend In Hispanic Media by Larry Dobrow
- Consumers Respond Favorably To Product Placement Of Brands In TV, Movies by Paul Gough
- B-to-B: Bad-To-Better, But Still No Turnaround by Joe Mandese
- Beleaguered Cable Giant Adelphia Explores Sale Of Company
- ANA Lawyer: NUDG Meeting Will Allay Legal, Other Concerns
- Horizon Wins IKEA Los Angeles Account
- PRIMEDIA Splits Enthusiast Automotive Group Into Two
- Outdoor Services Wins OOH Award
- FamilyFun Mag, Disney Online and Sony Launching Mobile DVD Dream System
- MediaDailyNews - Wednesday, April 21, 2004
- Weathermen: You Don't Need Local Cable To Know Which Way Ads Can Be Addressed by Paul Gough
- MindShare, Poux: Gay Market Mirrors General Population by Larry Dobrow
- Arbitron: Portable Meter Tests Poised To End, No Nielsen Venture In Sight by Paul Gough
- Disney Reorders Alphabet, Shakes Up ABC, Ousts Susan Lyne
- FCC Chief To Broadcasters: 'Adapt, Evolve Or Die'
- Scarborough Research Names Radio Advisory Council Members
- Euro RSCG Life Creates New Healthcare Agency
- MediaDailyNews - Tuesday, April 20, 2004
- Billings Data Belie Consolidation, Biggies Control Only A Minor Share Of Media Buying by Joe Mandese
- Fox Unveils Aggressive Summer Slate, Will Premiere Six Series In June by Paul Gough
- Time Spent Watching TV Sports Declines, ESPN, Fox Dominate A Shrinking Pie by Joe Mandese
- Hispanics Consume Media In Both Spanish And English, Study Finds by Paul Gough
- Ad Network Taps A Last Refuge: Movie Theater Rest Rooms by Larry Dobrow
- Interpublic Drives Out Of U.K. Motor Sports
- Brodsky Appointed to Grey Global Group Board of Directors
- Mobile Marketing In The U.S. Isn't Just for Teen Marketers Commentary by Courtney Acuff
- MediaDailyNews - Monday, April 19, 2004
- Re. NUDG: Nets May Not Budge, Still Waiting To Hear From Judge by None
- CBS Rewrites Product Script, Allows Placements In Scripted Series by Paul Gough
- MindShare, ABC Slate "The Days," Scripted Series For Unilever, Other Clients by Joe Mandese
- National Wildlife Tames Design To Enliven Readership, Sales by Larry Dobrow
- Mary Engelbreit's Home Companion Boosts Rate Base
- Jane Seymour Home Collection To Sponsor Midwest Living's Idea Home 2004
- Earn Big $$$ Just By Reading Research! Commentary by George Simpson
