MediaDailyNews Issues for May 2004
- MediaDailyNews - Friday, May 28, 2004
- P&G Gives New Meaning To A Magazine Spread, But Will It Cut The Mustard? by Michael Shields
- As Cable Racks Up $1.5 Bil, All's Still Quiet On The Broadcast Upfront by Paul Gough
- After Fits and Starts, Local Media Shows Strength by Paul Gough
- Gruner & Jahr Names New Chief
- E! Chief Resigns
- Keith Reinhard To Address AAF National Conference 2004
- WestWayne Wins Three SAMMYs
- MediaDailyNews - Thursday, May 27, 2004
- Rx Marketers To Fill Scripts For TV News Content, Branded Content by Michael Shields
- Top Marketers Fuel Surprise Growth In Q1 Ad Spending by Joe Mandese
- SQAD Launches Network Ad Database, NetCosts Achieves 40% Coverage by Joe Mandese
- ESPN Uncaps Anniversary Promo: It's So Big, You Can Taste It -- Literally by Paul Gough
- TBS Unveils New Logo Next Week
- Fox Sports World Sticks With Barclays English Premier League For Three More Years
- Fifth Annual Sunset Strip / Times Square Billboard Awards Taking Place in July
- MediaDailyNews - Wednesday, May 26, 2004
- Pubs To Planners: There Are Some Things Money Can't Buy, Our Subs Are 'Priceless' by Michael Shields
- Life After TiVo, Experts Debate The Next Generation Of Broadband Enabled DVRs by Tobi Elkin
- TiVo Outlines Aggressive Growth, Marketing Strategy by Paul Gough
- MTV To Launch LOGO, New Network For Gays And Lesbians by Paul Gough
- Aegis Reports 'Comfortable' Revenue Gains, Cites Surge In Net New Billings From Carat
- AudioAudit Expands Into Music Industry
- Starz Names Fallon As AOR
- Einstein's Corner: Paralyzing Inertia Commentary by Jeff Einstein
- MediaDailyNews - Tuesday, May 25, 2004
- Upfront '04-'05: Broadcast Set To Go, Cable Takes Early Volume Deals by None
- Study: DVRs 'Recapture' 96% Of TV Ad Zapping by Joe Mandese
- TV Guide Brings Back-Of-The-Book Front-And-Center by Michael Shields
- Game Consoles Positioned To Dominate 'Digital Living Room' by Michael Shields
- Omnicom Arranges $1.5 Billion Credit Deal
- MediaDailyNews - Monday, May 24, 2004
- Ad Biggies Embrace New Magazine Research, Publishers Are Concerned by Michael Shields
- Financial Focus: TiVo by Paul Gough
- Zoom Media Enters Family Market by Michael Shields
- Surveys: Don't Confuse Me With The Facts Commentary by George Simpson
- MediaDailyNews - Friday, May 21, 2004
- 2004-05 Upfront Sales Pitch Scorecard by Paul Gough
- A Look At Overall Media Forest, Could Fell Some Media Planning Trees by Joe Mandese
- UPN Keeps 'Enterprise,' Tight-Lipped About 'Amish' by Paul Gough
- Behind The Local Peoplemeter Commotion. Explaining The Public Feud Between Nielsen & Fox Commentary by Rob Frydlewicz
- MediaDailyNews - Thursday, May 20, 2004
- Fox Unveils Year-Round Season by Paul Gough
- CBS Unveils Who's Next, Throws In A Little Who, Too by Paul Gough
- Other Nets Following Fox's Summer Script, Build On Year-Round Strategy by Paul Gough
- Univision Doesn't Offer Any, Upfront Pitch: Play It Safe, Don't 'Experiment' by Joe Mandese
- UPN Discovers Feminine Side, Buyers Expect It To Build On Counter Strategy by Paul Gough
- Advertisers, Business Pubs Look Beyond Print In B-to-B Marketing Strategies by Michael Shields
- Local People Meter Opponents Call BET's Support Biased By Viacom Deal
- NHL Checks ABC, Scores With NBC, ESPN
- ARF Elects New Directors to Board
- Sundance Channel Hits 20 Million Subs
- MediaDailyNews - Wednesday, May 19, 2004
- CBS Unveils Primetime Schedule That Replaces Few Shows by Paul Gough
- For First Time In A Long While, CBS Sees Opportunity To Pass NBC by Paul Gough
- New ABC Team Unveils Strong Lineup, Hope To End Slump by Paul Gough
- Martha Stewart's Still Living, But Rivals Smell Blood In The Water by Michael Shields
- WB Upfront Message To Advertisers: We're On The Way Back by Paul Gough
- Support For Local People Meters Gets A Bit BET-er by Joe Mandese
- Nonprofit Takes Out Ad Against 'Amish in the City'
- 360 Youth Sponsors Guerilla Campaign Outside NBC Upfront
- Mun2 To Develop Original Programming
- Einstein's Corner: Unmanageable Complexity Commentary by Jeff Einstein
- MediaDailyNews - Tuesday, May 18, 2004
- Wait-And-See TV, NBC Hedges Its Thursday Night Bet by Paul Gough
- ABC's Drama Behind Cameras Rivals Its Performance In Front of Them by Paul Gough
- The WB: Looking For A Return To '90s Creativity, Surprise by Paul Gough
- DVR Households Report Much Better TV Viewing Experience, Study Shows by Joe Mandese
- Group M Flies With Star Alliance, Unveils Global Media Buying Cooperative
- Gannett Reports Soaring Ad Demand For USA Today
- NNN Powers Up With PowerOne
- William Morris Agency Partners With Reality Central
- The Washington Post Company Acquires El Tiempo Latino
- MediaDailyNews - Monday, May 17, 2004
- As Top Series Molt, Peacock Net Does Some Preening For '04-'05 by Paul Gough
- '04-'05 Upfront May Have More Of A Spanish Accent by Paul Gough
- Media Agency Execs Prove 'Early Adopters' On Consumer Media Technologies by Joe Mandese
- Financial Focus: Discovery Communications by Paul Gough
- Everybody Still Loves 'Raymond'
- Lagardère Chief Named Cannes Media Person Of The Year
- American Business Media Reports on Chinese Media
- Time Inc. Shuffles Execs
- Jessica Simpson Starring in Ice Breakers Liquid Ice Ads
- Hey PointRoll! If It's Publicity You Wanted, Here It Is Commentary by George Simpson