MediaDailyNews Issues for September 2004
- MediaDailyNews - Thursday, Sept. 30, 2004
- VNU, Arbitron Renew Quest For 'Holy Grail,' Join Single Media, Marketing System Using PPM by Joe Mandese
- Overzealous Circulation Managers Blamed for Belo's Numbers by Michael Shields
- Mars Drops Grey For Ads, Volkswagen Weighs Media Account by Joe Mandese
- Cambell Serves Up 'American Dream' by David Kaplan
- Hispanic Newspaper Group Slates First Nationwide Audit by Michael Shields
- Nielsen Blasts MediaPost Over PPM Rollout Report
- MDC Strums Banjo
- MediaDailyNews - Wednesday, Sept. 29, 2004
- Nielsen, Arbitron Reveal Aggressive PPM Rollout Plan, Would Cover 50 Markets by Joe Mandese
- The Week: A High-Brow Mag Edited for a Short Attention Span World by Michael Shields
- Some Agency Pitches Likely To Invoke More Terror Than Usual by Joe Mandese
- 'Born in the USA' Not As Important As You Might Think by David Kaplan
- American Media to Launch Shopping Mag
- Circ. Auditing Begins For Hispanic Community Papers
- Belo To Release Results Of Dallas Morning News Circ. Debacle
- FCC Plans Education Campaign on Digital TV
- MediaMixNet to Handle FTD
- Wunderman Promotes Three
- Stacie J. Lands on Her Feet
- New Blender Editor
- Marvel, Meredith Team for Kids Books
- MediaDailyNews - Tuesday, Sept. 28, 2004
- Nielsen Finally Agrees To Commercial Ratings, Data Available In October '05 by Joe Mandese
- Future Network USA To Launch Action Sports Titles by Michael Shields
- NBC Late Night Succession Plan Announced: Heeeeeeere's Conan In 2009 by David Kaplan
- Sync Magazine To Offer Interactive CD-ROM by Michael Shields
- Digital TV Providers Join Ad Server Network, Tap 24/7 To Handle Sales
- BPA Worldwide Wins Awards
- Yoga Lifestyle Mag Launches
- Why Nielsen's Archaic Standard is Right Commentary by R. Leo
- MediaDailyNews - Monday, Sept. 27, 2004
- Relative Demand Erodes For All Media Except One - Guess Which? by Joe Mandese
- Medium To Be The Message, Fallon The Messenger In New Mag Ad Effort by Michael Shields
- Mag Spotlight: Tango by Michael Shields
- Horizon's Next: The 'Sunshine' State by David Kaplan
- Now WPP's Chief Is Talking About Havas
- VNU Liquidates Assets, May Have Eye On Arbitron
- TiVo Says It Tops Two Million Subscribers
- Time Inc. Shakes Up Communications Team
- Business 2.0 Ups Rate Base
- 'Help, I've Fallen and I Can't Get Up' Commentary by George Simpson
- MediaDailyNews - Friday, Sept. 24, 2004
- Cross-Media In The Cross Hairs: Experts Debate Role, Method Of 'Media Neutral' Research by Joe Mandese
- Magazines Mix It Up: Cross-Media Work Reveals Greater Print Impact by Joe Mandese
- To Avoid Zap Trap, Gurus Recommend New Ad Model: Paying People To Watch Ads by David Kaplan
- Product Placement: Agencies Debate Next Steps by Amy Corr
- Mag Rack: Business Week At 75 by Michael Shields
- Cassaro Drops E! For C, Heads New Comcast Networks Unit by David Kaplan
- How Madison Avenue Learned To Stop Worrying And Love The Remote Control by David Kaplan
- Correction: Starcom Wins Best Magazine, Newspaper Campaigns at CMAs
- Correction: Second Biggest Area Of Advertising 'Waste'
- Top Cinema Ad Spots Names
- AAF Mosaic Award
- Premiere Radio
- Souce Interlink Continues Barnes & Noble Partnership
- It's Time to Unveil America's Stealth Medium Commentary by Peter Miller
- MediaDailyNews - Thursday, Sept. 23, 2004
- New Technologies Will Disrupt Mass Media, Mass Marketing, Says Forecast 2005 Panel by Michael Shields
- MediaPost's 2004 Creative Media Award Winners Announced by Michael Shields
- Forecast 2005 Asks: Is The Ad Business Dead? by Michael Shields
- USDTV Surpasses 10,000 Subscriber Milestone by David Kaplan
- UPN to Offer Limited HDTV
- Your Audience Is Smarter Than You Think Commentary by Omar Tawakol
- MediaDailyNews - Wednesday, Sept. 22, 2004
- Hallmark Channel Hits the South by David Kaplan
- The Next Martha? by Michael Shields
- ABC TV and Teletrax to Track TV Airings by David Kaplan
- Daucourt Martin Names NMA to Handle Marketing for 'X-Rated' Liqueur by David Kaplan
- Brian Banks Named SVP of Comedy Development, Paramount Network Television by David Kaplan
- Fred Sattler Joins PHD Detroit as EVP, General Manager by David Kaplan
- Maxim in Thailand
- FHM Promotion
- Hollywood Reporter Acquisitions
- Einstein's Corner: Reclaiming Our Power - Part III Commentary by Jeff Einstein
- MediaDailyNews - Tuesday, Sept. 21, 2004
- Industry Identifies $50 Billion In Ad Waste: Wrong Messages, Wrong Timing by Joe Mandese
- Concerns Persist as Preliminary Circulations Are Released by Michael Shields
- Kerry Speaks at Redbook's Award Luncheon by Michael Shields
- Man Who Gave CBS Disputed Documents Admits Misleading Network by David Kaplan
- SI Kids Hires Brand Director
- Marie Claire Announces New VP, Publisher
- CSTV Expands
- Trix are for Advertisers Commentary by Christopher M. Schroeder
- MediaDailyNews - Monday, Sept. 20, 2004
- Outdoor Media Outfits Merge, Consolidate Field by Joe Mandese
- For MediaCom, New Biz Win is Just A Mirage -- But That's A Good Thing by David Kaplan
- OMD Wins McDonald's Midwest Operators' $20 million Media Planning and Buying by David Kaplan
- Euro RSCG's Class Trips for Advertising Week by David Kaplan
- FCC Plans Education Campaign on Digital TV
- Welcome, All of You, to the Clerestory Portion of Martha Stewart Living Commentary by George Simpson
- MediaDailyNews - Friday, Sept. 17, 2004
- Equitable's No Longer Questionable: Data Reveals Nets Position Some Advertisers Better Than Others by Joe Mandese
- Oldies No Longer Goldies: Older Demos Lose Share Of Radio Ad Spend by Joe Mandese
- Mag Rack: Business Week's Circ Quirk by Michael Shields
- Research Maverick Joins Meredith Corp.
- Kurt Anderson Returns To New York
- Clear Channel Expanding Spanish Language Foothold
- Flaw in the System - Part III Commentary by Ari Rosenberg
- Back To School: A Syllabus For Media Studies Commentary by None
