MediaDailyNews Issues for March 2005
- MediaDailyNews - Thursday, March 31, 2005
- Laddies-On-Demand: Maxim Goes Video Via Deal With MSN by Gavin O'Malley
- Mass Transit Becomes Mass Media, Boston Launches Subway TV System
by David Kaplan
- HDTV Expected To Reach 50 Million By '09
by David Kaplan
- BBDO Wins eBay Bid, Comes Day After Saying Goodbye To Goodby
- Correction: Two Minute Net Reaches 2 Million People
- CBS Names MarketWatch Founder Head Of Digital Media Operations
- Tennis Channel Serves New Chief, Former Scripps Exec Is A Fine Choice
- Deutsch Taps Communications Exec
- Hallmark Names Southeast Sales Chief
- Ken Burns Named 'Most Interesting' By Smithsonian
- Addressing Product Placement Concerns Commentary by Kelly
- MediaDailyNews - Wednesday, March 30, 2005
- Product Placement Outpaces Ad Spending
by David Kaplan
- Carat Attracts Some Key People: Clients by David Kaplan
- Court TV Shows Serious, Not-So-Serious Sides In Upfront Pitch
by David Kaplan
- New York Times Warns Of 'Uneven' Ad Results For Q1 by Joe Mandese
- Discovery Rides With 7-Eleven, Coca-Cola For 'American Chopper' by David Kaplan
- Court Rules MediaPost Can Use 'OMMA' Name
- MRC Accredits Arbitron Service
- Loews Joins Screenvision's Digital Network
- Wal-Mart To Break First Asian American Campaign
- Google Nabs Web Analytics Firm
- Report: Independents Fuel Yellow Pages Growth
- NCC Promotes Schlossmacher To Director Of Sales
- Clear Channel Taps Dollinger As Communications Chief
- Einstein's Corner: Gratification vs. Satisfaction Part II Commentary by Jeff Einstein
- MediaDailyNews - Tuesday, March 29, 2005
- Agencies, Cable Net Form Task Force, Conduct Research To Define Meaning Of 'ROI' by Joe Mandese
- Two-Minute Network Counts On Viewers' Attention Deficits
by David Kaplan
- BBDO 'Challenges The Ordinary' With Extraordinary Cast For E*Trade by David Kaplan
- Arbitron Goes To The Movies, Will Test Portable Meters In Theaters
- MTV, Seventeen Slate Reality Series
- Starwood Names Former Coca-Cola Executive CMO
- Oxygen, Hallmark Lifetime Movie Channels Join Adlink
- Study: Gamers Spend $700 A Year On Games
- Celebs To Give Forecasts On The Weather Channel
- Magazine Editors Launch National Awards Database
- MediaDailyNews - Monday, March 28, 2005
- Universal Study Finds Blogging Still Small, Growing Among Young Adults by Wendy Davis
- Faced With Financial Woes, GM Unlikely To Slash Ad Spending
by David Kaplan
- Media Agency Searches Continue To Build by Joe Mandese
- Product Placements Of The Week by None
- Market Focus: Hispanic Women by Alex Miller
- Addressable Ad Developer Invidi Raises Millions
- Business 2.0 Introduces Version 2.1: A Magazine Within The Magazine
- Promo Spending Surpasses B2B, Internet
- Clear Channel Opens Another Channel: Reality TV
- High Court To Hear P2P Copyright Case
- United We Stand (and all that) Commentary by George Simpson
- MediaDailyNews - Friday, March 25, 2005
- Can Apollo Take Flight? Advertisers Ask To See The Pilot
by Joe Mandese
- Study Concludes -- Surprise! -- Consumers Take Control Of Media by Gavin O'Malley
- Product Placement: Well-Placed Among Consumers by David Kaplan
- 'Adult Swim' Grows Up, Gets Separate Nielsen Report
by David Kaplan
- Outdoor Exceeds Newspaper, Radio, Yellow Pages Ad Growth
- Initiative Names Print Media Chief
- L.A. Times Reorganizes Sales Team, Forms New Movie Ad Unit
- Norm Chait Joins MediaVest
- Euro RSCG Fuels Up With Jaguar, Media Stays With WPP
- Liguori Succeeds Berman As Fox Entertainment President
- Caterpillar Gets the Star Treatment on Discovery
- The CPM Disparity Commentary by Ari Rosenberg
- MediaDailyNews - Thursday, March 24, 2005
- Madison & Wall: Marketer Advocates 'Stock Market' Approach To Upfront
by David Kaplan
- Moonves Tells Marketers 'It's Not Our Job' To Be Accountable, Media Comp Called 'Stupid' by Joe Mandese
- Nielsen Task Force Recommends 'Oversampling' Minorities by Joe Mandese
- ANA: A Third Of Marketers Not Using 'Branded Entertainment' by Amy
- Washington Insider To ANA: 'Indecency' Here To Stay
by David Kaplan
- Big Papers Team To Acquire Online News Aggregator, Accelerate Move Into Digital Media by Gavin O'Malley
- Mets Go Digital, Shea Becomes Arena Media Affiliate by Shankar Gupta
- Web Buzz Prophesizes Success For NBC's 'The Office,' Fox's 'American Dad!'
by David Kaplan
- ABC Family Partners With Reckitt Benckiser And Lysol For Spring Sweepstakes
- MediaDailyNews - Wednesday, March 23, 2005
- Online Rivals Papers, Surpasses Yellow Pages Among Local Shoppers by Wendy Davis
- Gene DeWitt: 'I'm Still Alive' -- Media Honcho Hangs New Shingle
by David Kaplan
- Hallmark Plays Its Cards, Makes Holiday Pitch
by David Kaplan
- Primedia Converts Magazines Into TV Shows
by David Kaplan
- Fox's Berman Heading To Paramount Pictures
- L.A. Times Names New Publisher
- Wahlstrom Group Wins Yellow Pages Award
- Beach Rejoins Ziff Davis Media
- Gratification vs. Satisfaction: Part I Commentary by Jeff Einstein
- Leaving the First Amendment Behind Commentary by Josh
- MediaDailyNews - Tuesday, March 22, 2005
- Latest Digital Spin: Spim -- Mobile Spam Proves Pervasive Among Youth by Gavin O'Malley
- On-Demand: Tracking It Proves A Demanding Task
by Joe Mandese
- Cable Still Unready: FCC Delays Ban On Integrated Set-Tops by David Kaplan
- Where Teens Are: Multitasking In Front Of Tube
by David Kaplan
- Report: Gay Media Surges In '04
- Searching For Another Business Model, Barry Diller Asks Jeeves
- NBC Avoids Emergency, Extends 'ER' For Two More Years
- Asian Broadcaster Endorses Local People Meters
- Discovery Explores Ad Pricing, Taps Expert
- Motorola Places Global Account In Review
- MediaDailyNews - Monday, March 21, 2005
- Mercedes Puts Viewers Behind The Wheel: Dish Net Deal Latest Interactive Auto Buy by David Kaplan
- Product Placements Of The Week by None
- Agency Finds Outdoor One Of The Fastest Growing Media by David Kaplan
- Coming Full Circle With Robert Riesenberg: Omnicom Exec Brings Brands To Entertainment by David Kaplan
- Starcom Shakes Up European Management
- Times Completes About.com Deal
- DMA Absorbs Interactive Association
- Oreo or Chocolate Chip? Commentary by George Simpson
- MediaDailyNews - Friday, March 18, 2005
- The PSP Ad Blitz: Sony's Marketing Post Script -- P.S., It's A Portable One by Shankar Gupta
- Nielsen Rolls Out A/P Meters, Rebuffs MRC Audit Process Once Again by Joe Mandese
- Cable Benefits From DVRs, But Is Anyone Watching The Commercials?
by David Kaplan
- Interpublic Reveals More Bad News, Delaying Its Earnings Report
- Fallon Picks Up KitchenAid Media, Creative
- Initiative Futurist Sees New Future, Becomes TV Marketer
