MediaDailyNews Issues for April 2005

MediaDailyNews - Friday, April 29, 2005
Some Fear, Lots Of Loathing, But Mainly Business As Usual, Say Upfront Buyers/Sellers by David Kaplan
Online Sets Ad Record, Is Now Bigger Than The Network Upfront by Wendy Davis
Amid Out-Of-Home Boom, Radio Giant Clear Channel Spins Off Outdoor by Joe Mandese
NBC, Cable Industry Begin Parental Control Campaign by David Kaplan
With No Reporters Of Its Own, Yahoo!, Emerges As Vital News 'Packager' by Gavin O'Malley
Havas: Give Us Liberty Or Give Us Debt
Audit Bureau Marks Readership Milestone, Releases 500th Newspaper Profile
Less Is More, More or Less Commentary by Ari Rosenberg
Ensuring Product Placement Continuity of Non-Branded Products Commentary by Kelly
MediaDailyNews - Thursday, April 28, 2005
Cable Feels Winter's Chill: Less-Than-Hot Ratings by David Kaplan
Ready For The Invasion Of The Pod People? Infinity Is by Joe Mandese
Turner Taps Game Genre, Slates Online Network: GameTap by Shankar Gupta
NBC Names Digital Media Chief
Discovery Names DR Sales Chief
MediaDailyNews - Wednesday, April 27, 2005
Auditors Find Huge Price Gaps In U.S. Ad Market, 'Size Doesn't Matter' by Joe Mandese
Bravo Upfront: Dalai Lama Meets Bobby Brown by David Kaplan
Monster Puts YP, DM Agency On The Block by Wendy Davis
It's Showtime For Verizon's New VOD Network by David Kaplan
Software Marketer Doesn't Receive, Helps Make Nets' Upfront Pitches by David Kaplan
Time Moves On, History Goes Mobile
Report: Online Displaces TV, Newspapers As Favored News Source
IRI Complaint Raises Europe's Ire, Probes Nielsen Unit For Antitrust
MTV Makes Four Hires and Promotions
Einstein's Corner: ROI - Return On Intimacy Commentary by Jeff Einstein
MediaDailyNews - Tuesday, April 26, 2005
Coen Revises Nets' Share Of Spending Upward, Ad Recovery Continues by David Kaplan
Yellow Earns Its Stripes, Directories Yield More Than Search by Wendy Davis
African-Americans, Hispanics Pay More For Media by David Kaplan
Desktop-Based Broadcast Verification System Launched by David Kaplan
Ad Execs Team To Save Cookies, Other Digital Data Devices by Gavin O'Malley
Omnicom: Q1 Income, Revenues Surge
RadioShack Moves Account To Havas Unit
PIB Renews With TNS For Magazine Ad Tracking
ABM Boosts B-to-B Ad Database, Makes It Timelier
Reader's Digest Slates Rachael Ray Title
Travel Channel Reaches New Border: 80 Million Subs
From Lifetime to Laugh Time: Comedy Taps Boreland
MRI, I/PRO Team For Smaller Sites
MediaDailyNews - Monday, April 25, 2005
Fast Food: Not So Fast To Use Silver Screen by David Kaplan
Study: Best Online Ads Draw From Print Media by Shankar Gupta
Paris And Nicole Turn Copywriters, Create Enormous Placement Deal by Kenny
KSL Teaches Grey Goose to Edit by David Kaplan
DoubleClick CEO Kevin Ryan To Step Down After Sale
MediaPost, IAB Settle 'OMMA' Suit
G+J Taps Kline As Publisher Of Child
I Link, Therefore I am Commentary by George Simpson
MediaDailyNews - Friday, April 22, 2005
Cable Leads Upfront Once Again, Deals Quietly Begin On Turner, Discovery, Lifetime by Amy
People Are Getting Sicker, TV Appears Best For What Ails Them by Joe Mandese
Study: Marketers Care More About Media Targeting Than Cost by David Kaplan
Nielsen Past Is Prologue At History Upfront by David Kaplan
Nielsen Eyes 21-Minute Prompts, Has 60-Days To Decide
MTV Taps Univision's Furman
Apprise Media Acquires Canon Communications
Nielsen 101
Verizon Online Offers Video-On-Demand
MediaDailyNews - Thursday, April 21, 2005
New Ratings Meter Prompts Debate: Exactly When Should Nielsen Flash Lights During Shows? by Joe Mandese
TV Develops Two R&D Entities, Neither Yet Has An Identity by Joe Mandese
Media Chiefs Pursue Holy Grail, Punch Holes In ROI by David Kaplan
Magna Study Finds Surge In P2P Pirating Of TV Shows by Wendy Davis
Be Like Armstrong, Not Like Hamilton If You Want Good Press to Stick by David Kaplan
Report: DoubleClick Nears Sale
Arbitron Earnings Rise, Issues First Dividend
CBS Taps MarketWatch's McLernon As Digital Sales Chief
Dramatic Influences in Reality TV Commentary by Kelly
MediaDailyNews - Wednesday, April 20, 2005
Half Of Media Buys Driven By ROI, TV, Online Dominate by Joe Mandese
Consumers: We'd Pay Extra for Better Ad Techniques by David Kaplan
NBC Chief: TV Must Become More Interactive by Wendy Davis
Industry To Scrutinize All Of Nielsen's Local Ratings Markets by Joe Mandese
'Kojak' Gets More Votes Than 'FDR'
Swallen Ascends At TNS
Still Serving Time, Martha Stewart Raids Time Out
Zaremby Leaves Verance
Kelly, Scott's Evans Joins MediaMixNet
Einstein's Corner: An Antonym for Predatory Commentary by Jeff Einstein
MediaDailyNews - Tuesday, April 19, 2005
Zenith Foresees 'Soft' TV Upfront, Rapid Online, Cinema Spending by Joe Mandese
Study Finds Broadband Used To Get More Out Of TV by Wendy Davis
Infinity Plans 'Visual Radio' Broadcasts To Cell Phones by Gavin O'Malley
Silver Screen Has Golden Lining: Ads Found More Effective Than TV's by Gavin O'Malley
Advertising 101: Be 'Disruptive,' Get Consumers To 'Hire Your Brand' by David Kaplan
Forget 'Bells and Whistles,' Focus on Feeling, ARF Panelists Advise by David Kaplan
ABC Laterals To ESPN: Cable Net Will Field 'Monday Night Football'
ESPN: Americans Watching More TV 'Than Ever Before'
Martha Stewart Gets Sirius, Sets Radio Channel
SNTA Names 2005-2006 Board of Directors
InsightExpress Hires Execs From NFO WorldGroup
When Micro-Targeting Goes Amiss Commentary by Julia
MediaDailyNews - Monday, April 18, 2005
Madison & Wall Raise Outlooks: Traditional Media 'Excellent,' Online 'Even Better' by Joe Mandese
Arbitron To Nielsen: 'Thanks But No Thanks' In Houston by Joe Mandese
MRI Parent NOP Sold by Joe Mandese
Arnold Goes to Hollywood by Amy Corr
Placement Deal Sinks Product -- Literally by Kenny
TV A Big Factor Driving Local Web Purchase Choices by Wendy Davis
Adobe To Acquire Macromedia
GM Mobilizes Grass Roots Pressure on Press Commentary by George Simpson