MediaDailyNews Issues for February 2006
- MediaDailyNews - Tuesday, Feb. 28, 2006
- Branded Content Soars To 11% Of Network Prime-Time Shows by Joe Mandese
- P&G Slashes Spending, Remains Top U.S. Advertiser In '05 by Joe Mandese
- Four As Revises On-Demand Ad Guidelines, Demands More Specificity by David Goetzl
- Fox Gets 'Free Ride' On MySpace, Social Net To Promote TV Net by David Goetzl
- MPA Hopes To Engage Media Buyers, Releases Report On Engagement by Joe Mandese
- TiVo May Go Free-o, Give DVRs Away by Wayne Friedman
- Outdoor System Puts Advertisers In The Driver's Seat -- Literally by Erik Sass
- Redbook, MSN To Launch Healthy Living Feature Online by John Wolfe
- Report Finds Only Cable, Internet Have Real Ad Growth by John Wolfe
- American Express Names International Publishing Director
- MediaDailyNews - Monday, Feb. 27, 2006
- Microsoft, Wal-Mart Dominate Corporate Media, GM Surprises by Kristin Sidorak
- Must Beat TV: 'Idol' Tops Olympics, Strong Thursday Competition by Wayne Friedman
- Interpublic Media Forms Consumer 'Experience' Unit by Joe Mandese
- On The Rise: Elevator Network Tops Wall Street Journal by Erik Sass
- Broadcasters Begin Committing To Arbitron's PPM by Erik Sass
- VNU Poised To Decide On Buyout Offer
- Ted Turner Leaves Time Warner Board
- Brandtique Of The Week: Cingular's 'Shout Out' Commentary by David Goetzl
- MediaDailyNews - Friday, Feb. 24, 2006
- TV Station Execs Debate Choice--To Affiliate With CW Or With My Network TV by Wayne Friedman
- Media Services Fuel Strong Growth For WPP by Joe Mandese
- CBS Financial Results Better Than Expected; Writes Down TV, Radio Stations by Wayne Friedman
- Mag Bag: Is Time Warner, Icahn Dispute Finally Over? Weight Watchers Gains, Good and Bad Sporting News by John Wolfe
- Ipsos Insight Sees More Music Downloads
- BMW Drives Business To Omnicom's GSD&M
- The Seamy Underside Of Reality Commentary by Tobi Elkin
- MediaDailyNews - Thursday, Feb. 23, 2006
- Initiative Initiates A Spin-Off, New Company To Focus On Analytics, Channel Planning by Joe Mandese
- News Corp. Does It 'My' Way, Launches New '6th' Network by Wayne Friedman
- Dow Jones To Regroup, Combine Online, Print Journal by John Wolfe
- Advertisers Channel Oscar Buys To TV Guide by David Goetzl
- Print Ad Demand Remains Erratic, Business Pubs Report Modest Gain by Erik Sass
- Macy's Taps Starcom For Media Duties
- The Dallas Morning News Taps Heller As Sales Chief
- A Fool's Errand Over And Over Again Commentary by John Spiropoulos
- MediaDailyNews - Wednesday, Feb. 22, 2006
- Publicis Launches Denuo, Creates Media Anew by Joe Mandese
- Analog Paper Goes Digital, Dallas Morning News Inserts CD-ROMs by John Wolfe
- Survey: Marketers To Slash Ad Spending, Focus On Buzz by Erik Sass
- CW Passes On WB Marketing Team, Taps Lifetime's Haskins by Wayne Friedman
- HD Radio Group Unveils $200 Million Ad Plan by Erik Sass
- NBC's Olympics Wins Monday Night by Wayne Friedman
- NBC To Debut 'Conviction' Free On iTunes--Before It Airs On TV by David Goetzl
- Women's Health Increases Base, Breaks Ad Effort by John Wolfe
- MRC Accredits Simmons
- Aegis Expands Outdoor Media Network
- Omnicom's TBWA, Japan's Hakuhodo Form Joint Venture
- MTVN Vet Named COO Of Comedy, Spike, TV Land
- MediaDailyNews - Tuesday, Feb. 21, 2006
- ABC Deal Delivers Product Placements--Into Viewers' Hands by Wayne Friedman
- Some Consumer Mags Show Circulation Hikes, ABC Fas-Fax Report Shows by John Wolfe
- Consumers Call VOD 'Last Resort,' Prefer Free, Ad-Supported Options by Erik Sass
- New Ad Campaign Seeks To Revive Struggling U.S. Newspaper Industry
- Brandtique Of The Week: The Games Hasbro Plays Commentary by David Goetzl
- Most Effective Product Placements Of The Week Commentary by None
- MediaDailyNews - Monday, Feb. 20, 2006
- Sirius Subs Soar, XM Issues Stern Warning by Erik Sass
- Icahn Tries New Tack: Time Warner To Remain Intact by John Wolfe
- UPN Can't Get 'Party' Started, Show Goes On Hiatus by David Goetzl
- Dish, CNN Roll Out Interactive TV News by Erik Sass
- Rolling Stone Publisher Departs by John Wolfe
- Starcom Wins Macy's Media
- HDNet's Cuban Out As AAAA Media Panelist
- Comcast's OLN To Carry Arena Football
- Home Depot Invites Consumers To Select TV Spots
- MediaDailyNews - Friday, Feb. 17, 2006
- Oscars Win Ad Awards, Big Clients Not Deterred By Niche Films by Wayne Friedman
- Internet Technology Spawns A Surprise New TV Player: Radio by Erik Sass
- Mag Bag: Play by Play, Hallmark's Custom Title, Mass Appeal Turns 10 by John Wolfe
- Time Warner Eyes Univision Bid
- VNU Settles Antitrust Suit, Pays $55 Million To IRI
- Verizon Ad Sales Reps Sue for Back Pay
- Randall Mays Named Clear Channel Prez
- ZenithOptimedia Commits To Portable People Meters
- MediaDailyNews - Thursday, Feb. 16, 2006
- Google To Use Online Backchannel To Measure Offline Media Results by Erik Sass
- ZenithOptimedia: TV's Dominance Is 'Over For Good' by Joe Mandese
- Nielsen's DVR Ratings Reach New High, Five Shows Get A Boost by David Goetzl
- NFL Network To Blitz Upfront: Signs Reebok, Sets April Event by David Goetzl
- More Falls And Skating Scrapes For NBC's Olympics by Wayne Friedman
- Publicis, Dentsu Expand Collaboration
- Amalgamated, Media Storm To Handle Creative, Media For Court TV
- Publisher Reed Elsevier Signals New Round Of Acquisitions
- Budget Living Depletes Budget, Life Too
- TeleFutura Joins Nielsen's Anglo Ratings Service
- MediaCom's Smoking, Picks Up BBQ Chain
- MediaDailyNews - Wednesday, Feb. 15, 2006
- iPod Becomes siPod, Time Inc. Dives Into Apple's iTunes by Gavin O'Malley
- NBC Makes A Mountain Out Of Moguls, May Set Olympic Ad Clutter Record by Wayne Friedman
- Nielsen 101: Will Add College Viewers, Boost Ratings As Much As 12% by Joe Mandese
- Time Inc. Vet Finds Better Home At Meredith by John Wolfe
- Newspapers Miss '05 Ad Projections, '06 Outlook Remains Weak by Erik Sass
- MPG Commits To PPM Radio Ratings
