MediaDailyNews Issues for March 2007

MediaDailyNews - Friday, March 30, 2007
The Medium Is, Well, You Tell Us
Grubbs: New Fuse Post Dream For Him, Powerful Entity For Advertisers
Malone Buys Majority Share of Discovery
Sirius, Chrysler Team To Deliver Backseat TV
'Model' Beats 'Dream Vote,' Fox Owns Wednesday
Nielsen's New Ratings Give Boost To 'Grey's Anatomy'
Mag Bag: Book Publisher Tells Jeep to Choose Other Adventures
AOL Unit To Handle Ads For NBC U/News Corp. Video Service
Aegis Grants New Options, Verklin Dominates Share Holdings
2006 Liquor Ads Slammed, Most Companies Respond
Litner Named Prez Comcast SportsNet
Sears Puts Media Duties In Review
La Comunidad Resigns Subway
MediaDailyNews - Thursday, March 29, 2007
Carat's Exchange: Helping To Lead Digital Change
Grubbs Joins Exodus Of Top Media Buyers
Takeoff: JCDecaux, Security Point Team Up To Deliver Novel Airport Ads
Merrill Lynch: Advantage To Nets In Upfronts
GSD&M's Spence To Walk Across America
Advertisers: Hispanics Love Media, Like TV/Net Bundled
Cablevision Sees Ad Sales As Important Revenue Driver
Yahoo Gets McClatchy's Global News
Google Runs NY Times Crosswords
Universal McCann Beefs Up Asia Pacific Interactive
Seiler To Prez/CEO Of Omnicom's PHD
GSN Books 'Camouflage' From Buena Vista TV
MediaDailyNews - Wednesday, March 28, 2007
Meredith Puts Child To Bed, Folds Magazine Into Online Portal
Hallmark Plays Its Brand Card, Looks To Leverage Multi-Platform
History Focuses On Demos Without Any
Tribune Favorable To Zell's New Bid
NBC Inks New NHL Deal, Touts Flex Schedule
mSpot Adds Clear Channel To Mobile Lineup
NBC Promotes Universal's 'Evan Almighty' Comedy
Motorola Invests In GoTV Networks
Editors Optimistic About Newspapers' Future
Kremins Named 'Cookie' Publisher
NBC's 'Heroes' Goes Mobile
MediaDailyNews - Tuesday, March 27, 2007
Hitting The 'Suite' Spot: Hint, Aim For Their 'Circle'
'Integration,' Consumer 'Control' Ascend As Top Marketer Issues
Print's Dead For Life, Will Live Online
Mason Returns To CBS As Prez, CEO
'Grease' Fails To Ignite NBC's Sunday Lineup
Nielsen To Unveil New Ratings Calculation 'Rules'
Kidney Foundation To Honor Draft FCB's Bill Cella
JWT Goes 'Boom'
Initiative Adds Media Duties For Big Lots!
Haslingden To CEO National Geo Channel
LA Times Changes Edit Sections, Beefs Up Online Efforts
Soccer Games To Air On JetBlue TV
Brandtique: GNC
Product Placements Of The Week
MediaDailyNews - Monday, March 26, 2007
Magazines Get Real, Play Readers As Cover Stories
Rewind: Cablevision Loses Digital Recorder Lawsuit
Viacom Enlists Clinton To Draw Boomers To TV Land
Sour Note: Music Biz Hits XM With New Lawsuit
Ziff Davis Sees 4Q Growth Powered By Digital
ABC Grabs Thursday: 'October Road,' '5th Grader' See Ratings Dip
Obit: Robert Krakoff, Dead At 71
Top Editor Exits U.S. News & World Report
Obit: Robert E. Petersen, Dead At 80
CBS, Sprint Partner On TV Deal
Forbes To Launch Biz Mag Geared To Women
dentsuAmerica Absorbs Colby & Partners
MediaDailyNews - Friday, March 23, 2007
Must Multiply TV: NBC Pitches Tool Measuring Reach Across Media
Nielsen Scraps Plan For New Meters, Makes Strides In TV/Internet Panel
World Wider Web: NBC, News Corp. Join Online Forces
ABC's Shaw To Ad Execs: Keep Ad-Skipping In Check
Direct Mail Goes Digital
Feb Revenue Drops, Boston Globe Cuts 24 Staffers
Mag Bag: Wondertime Sees Ads, Rate Base Grow
The Donald Hits Above The Belt, Will Stalk With Adwalkers
Nielsen Taps New Media Exec To Lead Trade Pubs
Spike Brands Joins iFILM To Draw Lucrative Male Demo
Ad Campaign Rails Against Wal-Mart's Port Stance
WSJ Hispanic Edition Stories On Yahoo Telemundo
LA Times: Keep Or Nix Grazer As Guest Editor?
MediaDailyNews - Thursday, March 22, 2007
Data Reveals Earlier 'Primetime' For Online Video, Could Impact Daypart Planning
Surprising Development: ABC Unveils New TV Ad Formats, Reminiscent Of Pop-Ups
Nielsen Launches Marketing Tool To Evaluate Product Placements
News Corp. Resurrects Integrated Ad Sales Unit, Fox One
Satellite Radio Merger Grilled By U.S. Senate
Sci-Fi Adds New Shows To Upgrade Lineup
Mediaedge:cia's New C-Suite: Scanzoni, Doyle
TVB Taps Turner Exec To Direct Research
Fox Shoots New Reality Series At CBS Affiliate
NASCAR Driver Promotes Sirius Ad/Marketing Campaign
Adrenaline Nation TV Launches As Texas-Based Cable Net
Apple TV Marries Net To Conventional TV
MediaDailyNews - Wednesday, March 21, 2007
Commercial Ratings Get Industry Approval For Upfront
Under Fire: eBay Media Marketplace Slammed At ANA
GM Taps Clear Channel for Silverado Cross-Media Campaign
Pontiac Drives NCAA's March Madness
News You Can Booze: Alco-Info Goes Mobile
'Stars' Delivers Monday For ABC, Fox, CBS Distant Also-Rans
Tea-Off: DDB Wins All Lipton Business
Web Poll: Marketing Doesn't See Gain In Satellite Radio Rockers
CBS Supplies Classic TV Shows To Equity's Retro Net
MediaDailyNews - Tuesday, March 20, 2007
BitTorrent, Joost To Create Competing TV Net Sites
NBCU Hires Reichig As SVP Market Development
Rising Expectations: Ad Spend Up 4.6% In 2006
Online Makeover: Discover Magazine Relaunches Web Site
Gray Sees Jump In Political Revs, Wants Cash For Retrans
Advertisers: Teens Value Environment, Buy From Socially Responsible Companies
McClatchy Taps Corzen For Interactive Classifieds
Dewey Square Nabs Dem Political Vet
Crain's Suspends 2 Mexican Pubs
Watch This: Record 104 TV Channels Available
Brandtique: Lexus
Product Placements Of The Week
MediaDailyNews - Monday, March 19, 2007
Auction Goes Nowhere: Third Tribune Bid Stalls
A&E Brings New Twists, Old Successes To Upfront
Outdoor Channel: New Plans To Grow Circ, Advertising
Harris: Bait Them With Incentives, Mobile Ads A Go
Mobile Users View Traffic In Real Time
OMD Picks Up Rent-A-Center
Hertz Adds BBDO To Ad Roster
CBS Radio Chief Hollander Plans Exit
Hurwitz Sales Director For Revenue
'X-Files' Star To Do Showtime Comedy
Correction: TVB Figures For All Markets