MediaDailyNews Issues for April 2010

MediaDailyNews - Friday, April 30, 2010
WPP: Ad Economy Shifts From 'Abyss' To 'Stabilization," U.S. Recovering First by Joe Mandese
Nielsen Test Could Lead To Commercial Ratings in Local Markets by David Goetzl
TV Station Revs To Climbing by Wayne Friedman
Strong Scatter Bumps Up Upfront Take by David Goetzl
Viacom Reports 3% Ad Growth Across Cable Nets by Wayne Friedman
Senior Lenders Buy Philly Newspapers, Cuts Expected by Erik Sass
Comcast: Local Ad Sales For TV, Digital Spike by Wayne Friedman
Mag Bag: Athlon To Launch Newspaper-Distributed Sports Mag by Erik Sass
Holliday Out As Havas Media NA Chief, Francoli Assumes Role by Joe Mandese
Wong Joins Liberty Board
Captain Morgan Lime Bite Hits TV
MediaDailyNews - Thursday, April 29, 2010
Nielsen Turns The 'Channel' Off, Permanently by Joe Mandese
Barclays: Big 4 Upfront To Reap $8.2 Billion by David Goetzl
Meredith Earnings Up 20%, But Below Historic Levels by David Goetzl
MSLO 1Q Revs Stabilize, Jazzed By Hallmark Deal by Erik Sass
Electus Juggles 30 Projects, Diller Touts Its Appeal by David Goetzl
FTC Uses Game Site To 'Ad-ucate' Kids by Fern Siegel
'Los Angeles Times' Dabbles In E-Commerce by Erik Sass
Nielsen: More TV In Homes by Wayne Friedman
Fox O&Os Embrace 4:30 A.M. Newscast
Smulyan Tries To Take Emmis Private -- Again
MediaDailyNews - Wednesday, April 28, 2010
Al Gore Wants To Democratize Television, Leaks 'Crowdsourced TV' by Joe Mandese
Upfront: Media Buyers Predict Upswing in TV, Digital Ad Spend by Mark Walsh
Dubuc To Helm Lifetime by Erik Sass
NBC Launches CMO Program To Tap Outside Expertise by Wayne Friedman
FiOS To Carry YouTube, Internet Radio by Erik Sass
truTV Adds Originals To Strengthen Lineup by Fern Siegel
Perelmans Join Bids For Philly Newspapers
Miami Dolphins, Univision Sign Radio Partnership
MediaDailyNews - Tuesday, April 27, 2010
Havas Launches Barter Media Unit, Part Of Madison Avenue Trend by Joe Mandese
Zucker Helms MediaVest Innovation by David Goetzl
'Variety,' 'Newsday': Pay Walls Mean Fewer Page Views by David Goetzl
MediaLink Kicks Off Executive Search Practice by David Goetzl
ABC: Newspapers Slammed With More Circ Declines by Erik Sass
DirecTV, Dish Jointly Pitch TV Marketers, Agencies by Wayne Friedman
Belo Ups Diaz To President/Media Ops
'Hollywood Reporter' Names Burgess Publisher
Newcast Taps iTVX To Evaluate Branded Media
Hear Al Gore Speak Later Today Commentary by The Editor
MediaDailyNews - Monday, April 26, 2010
Agencies Developing Method To Factor Set-Top Data, See It As Proxy For TV Ratings by Joe Mandese
Some TV Viewer Loss Blamed On Video Games by Wayne Friedman
Nielsen Goes Public On Plans To, Well, Go Public by Joe Mandese
NAA Bonanza: Newspaper Web Sites Draw 74 Million by Erik Sass
ABC To Audit Newspapers On Mobile by Erik Sass
PR Newswire Drives Grand-Am Race Car Sponsorship by David Goetzl
ESPN Grabs Another NFL Ratings Record by Wayne Friedman
Burberry Dons Universal McCann
Redscout Names Banes CCO, President
Showtime Nabs Kudrow's 'Therapy'
Meyer & Wallis Get Makeover
MediaDailyNews - Friday, April 23, 2010
All That Glitters: GroupM Sees Gold In Barter, Launches 'Midas' by Joe Mandese
Online Ads Surpass TV Ads In Recall, Likability by Wayne Friedman
NCAA Shoots Deal With CBS, Turner by David Goetzl
Arbitron, PPM Coalition Make Peace by Erik Sass
Media, Marketing Trends: Hispanics Younger, More English Proficient by David Goetzl
NYTCO, McClatchy Post Smaller Losses In 1Q by Erik Sass
Mag Bag: 'TONY,' 'Bon Appetit' Team With Foursquare by Erik Sass
Gillette To Sponsor Nascar Sprint Cup Series
Mediasmith Taps Carat's Cate As New GM
Snyder To Head Newsweek.com
OhioHealth Improves Doner's Rx
Correction: Borrell Forecasts $57 Billion For Mobile Marketing, Ads In 2014
Supreme Indifference: No Wall Street Political Ad Blitz Commentary by David Goetzl
MediaDailyNews - Thursday, April 22, 2010
Mobile Users Respond To Location-Based Ads, Coupon Biz To Hit $57 Billion in 2014 by Erik Sass
Trending Up: Media General Revs Up 12% by Wayne Friedman
Carney Named New Disney Marketing Chief by Wayne Friedman
iPad Apps To Earn $136 Mil First Year Out by Erik Sass
TV Land Greenlights 2nd Original Series
Starz Names 2 Managing Directors
Correction: Six Flags Already Has 100 Million Impressions
Frito-Lay Leads Effie Winners
MediaDailyNews - Wednesday, April 21, 2010
C3 Ratings Pay Off For Marketers by Wayne Friedman
TV Stations Record Rev Gains In Web Sites, Digital Efforts by Wayne Friedman
NBC Olympics: Mobile Offers Ad Synchronicity, Can Align With TV by David Goetzl
Comedy Tonight: Colbert, Stewart Re-Up Through 2012 by Fern Siegel
Lee, Journal Have Smaller Declines in 1Q by Erik Sass
MPG Named Valencia Agency Of The Year, Social Media Erupts Among Volcano Stranded Execs by Joe Mandese
Six Flags Creates DO Division by Erik Sass
WPP's Kantar Taps Publicis' Fielding As Research Client Chief
KBS+P, Interpublic Settle Lawsuit
Taylor To Global Chairman, ZenithOptimedia
Comcast Airs Tribeca Films From Festival
Hernandez Heads OgilvyOne, Chicago
MediaDailyNews - Tuesday, April 20, 2010
Bank of America Sponsors History's 'America' by Wayne Friedman
NBC, IndoorDirect Shop 'Community' To Diners by Wayne Friedman
Monthly Mags Grow 3.2% in May by Erik Sass
Email Marketing On Rise, Strength In Customer Retention by David Goetzl
Hotmail Users Embrace Commercial Email by David Goetzl
Spanish Pay TV Broadcasts Fisher's 'Little People' by Fern Siegel
Bravo Turns 'Matrix' Column Into TV Show
CNBC Hires 2 New 'Business Day' Reporters
Litton To Produce New E/I Lineup For ABC
Dear Bev: How Should I Use Social Networking In My Job Search? Commentary by Beverly Weinstein
MediaDailyNews - Monday, April 19, 2010
The Upfront Is Back: Ad Execs Say They're Returning, Will Commit More Than Half Their Total Budgets by Joe Mandese
NBC: Revs Up, Profits Down, Cable Nets Money Spinners by Wayne Friedman
Gannett: TV Ad Sales Trend Up, Newspapers Still Suffer by Wayne Friedman
Analysis: Fox Affils Happy Without Conan by David Goetzl
Borrell Forecasts Big Mobile Growth by Erik Sass
NDS Invests In BlackArrow by David Goetzl
Correction: Akoo's Monthly Viewers