MediaDailyNews Issues for March 2011

MediaDailyNews - Thursday, March 31, 2011
CBS Local, CityGrid Partner For Online, Mobile Ads by Erik Sass
Betty White Gets New NBC 'Rockers' Show by David Goetzl
Social Media Increases Popularity For TV Viewer Comments by Wayne Friedman
National CineMedia: Revs Up 12%, Adds Affiliate by Erik Sass
Bravo Ad Sales Up, New Programming to Expand by David Goetzl
African-Americans Watch Most TV, Asians Least by Wayne Friedman
Weather Channel Premieres 'Edge' On 4 Screens by David Goetzl
General Motors Makes Hall Of Fame
MediaDailyNews - Wednesday, March 30, 2011
Mediabrands Moves Toward Performance Comp, Cites Nielsen Deal by David Goetzl
Mediabrands Restructures Global Ops by David Goetzl
Forecast: TV Regains Hefty Ad Levels by Wayne Friedman
Diginet Crackle Airs Free TV, Movies by Wayne Friedman
ABM Unveils New Business Plan by Erik Sass
CBS, Swatch Partner To Wrap NYC Subway Cars by Erik Sass
Univision Loses Another Top Executive by Wayne Friedman
Mad Men's Weiner Battling With AMC's Proposed Cuts
Spark Named Dairy Queen's Media AOR
SapientNitro Is AOR For Skoda Auto Russia
MediaDailyNews - Tuesday, March 29, 2011
TV Station Groups Post Huge Gains by Wayne Friedman
WB Offers 'Harry Potter' On Facebook by David Goetzl
Hoop Dreams: NCAA Viewers Up 11% by Wayne Friedman
Stratacache, SapientNitro Partner for DO, Customer Engagement by Erik Sass
FX Gets Back Into the Sports Game by David Goetzl
Telemundo Sponsors Entry In Indycar Series by David Goetzl
Kaplan To VP, Bravo Ad Sales Research
SMG Multicultural Ups 2 Execs
MediaDailyNews - Monday, March 28, 2011
Screen Gems: Cinema Ad Growth Enjoys 12.7% Rev Hike by Erik Sass
FBN Joins Nielsen, Still Trails CNBC Rival by Wayne Friedman
Popular Baseball Players Score With Brand Marketers by Wayne Friedman
Slacker Radio To Air ESPN by Erik Sass
Spanish Nets Buoyed By Census Results, Soaring Hispanic Growth by David Goetzl
NCAA's Sweet 16 Grabs 12M On TBS, CBS Combined by David Goetzl
Netflix Model Holds, Shares Rise by David Goetzl
Curran To VP, Revenue, Cox Media
Chiller Scares Audiences With New Movies
Cox To Editorial Director, Future Plus
How to Make TV Even Better Commentary by David Verklin
MediaDailyNews - Friday, March 25, 2011
Local TV Ads Surge Back In '10 by Wayne Friedman
McClatchy Bows Group Deals On Newspaper Sites by Erik Sass
Adult Swim, Pizza Hut Want Viewers To Create Spots by Wayne Friedman
Gerber Joins ABC To Handle Sales, Marketing Cross-Platform by David Goetzl
Agencies: Japanese Disaster Impacting Auto, Electronics Spending by Joe Mandese
The Hub's New Season Unveils 9 Original Shows by David Goetzl
Mag Bag: Bloomberg Launches Media Group by Erik Sass
Life Imitates Ad: Calif. Town Becomes 'Raisinets City' by David Goetzl
MPG Wins Transitions Optical Duties
MediaDailyNews - Thursday, March 24, 2011
Broadcast Losing Ground, Cable Gains by Wayne Friedman
Hallmark Channels Positioned Under Crown Media Networks by Fern Siegel
Cartoon Network Debuts 13 Shows, New WB Partnership by David Goetzl
Cover Story: Athlon Mags Launch Online Platform by Erik Sass
Weather Channel, Home Depot Launch Addressable Ads by David Goetzl
'NCIS' Powers CBS Tuesdays by Wayne Friedman
Nielsen To Rate Fox Business Network by David Goetzl
Rosenfeld To Zoom Research Director
Domino's Pizza Wins Grand Ogilvy Award
MediaDailyNews - Wednesday, March 23, 2011
Dueling Brain Standards Leaves Ad Researchers Scratching Their Heads by Joe Mandese
Digital Editions: Different Ads, Same Circulation by Erik Sass
Marketing Insights: ARF To Establish NeuroStandards Project by David Goetzl
EnVu Partners With Mall Owner For Interactive DO by Erik Sass
Emotional Radar: Ipsos, Innerscope Team For Biometrics by David Goetzl
NBCU Ups 2 Veteran Execs: Blanchard, Cardinale by Fern Siegel
'Dancing' Glides Into Strong Position by Wayne Friedman
Univision Taps Lazarus To Head Sales For Its New Networks by David Goetzl
Showtime Keeps Current Series Episodes Off Netflix by Wayne Friedman
IFC Adds New Shows, Reviews 'Onion News Network'
Agency Gets New Name: Wong, Doody, Crandall, Wiener
Harmelin Goes Nuts, Lands Blue Diamond
Mattes To VP/Account Director, Halo
MediaDailyNews - Tuesday, March 22, 2011
Local Digital Ad Revs To $42B By 2015 by Wayne Friedman
WSJ.com Winning Formula: Target Female Readers by Erik Sass
NCAA 'Madness' Online Viewing Up 47% by David Goetzl
NBC TV Relies On 'Talent' And 'Voice' by Wayne Friedman
TV Land Greenlights 3 Original Series by David Goetzl
'Scholastic Parent & Child' Names Wellington Group Publisher
Ken Kolb Direct New RLTV Agency
Peterzell To Head Ketchum's Entertainment Practice
MediaDailyNews - Monday, March 21, 2011
Nielsen-Backed NeuroFocus Unveils Breakthrough Brain Measuring Technology, Critics Say Nevermynd by Joe Mandese
Aegis Prudently Eyes Possible Acquisitions by David Goetzl
NCAA Tourney Nets Highest Ratings In Decades by Wayne Friedman
In Syndication, 'Men' Stands Out by Wayne Friedman
Microsoft Splits Media Operating System Between SMG, Incumbent UM by Joe Mandese
Lincoln Offers Free 'NYT' Access by Erik Sass
March Madness Records 22% Uptick In Net, Mobile by David Goetzl
GOP-House Votes To End NPR Funding
'Prairie's' Keillor To Retire In 2013
The ARF at 75: Championing the Role of Research in Advertising Effectiveness Commentary by Robert Barocci
MediaDailyNews - Friday, March 18, 2011
Forecast: U.S. Ad Spending Rises 3.7% in 2011 by David Goetzl
'NYT' Launches Digital Subs, Big Question Is Revenue by Erik Sass
Cable Shuffle: Wachtel, McCumber Named USA Network Co-Presidents by Wayne Friedman
Total Auto Ad Spend To Grow 6.4% by David Goetzl
Disney Kids Networks Profits By Sponsorship Model by Wayne Friedman
Mag Bag: ASME Announces Digital Ellie Winners by Erik Sass
Study Shows TV Streaming, Cord-Cutting Increasing
Project: WorldWide Acquires Partners + Napier
Thank You, Mr. Sulzberger Commentary by The Riff