MediaDailyNews Issues for March 2012

MediaDailyNews - Friday, March 30, 2012
McLean Out, Karo Named CEO Of PHD by Steve McClellan
R.J. Palmer Wins Media Planning, Buying For ChromaDex Supplements by Steve McClellan
Panasonic CTO: Upbeat On TV Demand, Down On Apple TV by David Goetzl
TV Execs: Advertisers Will Pay More For Video by Wayne Friedman
Wal-Mart Reapportions $1 Billion To Keep Prices Low, New Ads Reflect Push by David Goetzl
Most Americans Don't Trust "Green" Claims by Erik Sass
Mag Bag: Digital Magazine Circ Rises by Erik Sass
Nielsen: Internet Marketing Can Top Traditional Models by Wayne Friedman
Mediasmith Lands Blurb, eMusic Accounts
Cooking Channel, Food Network: 22 New Shows This Year
Correction: Visible World Patent Enables More Efficient Bandwidth
Clarification: MEC, Activision Account
Godengo, Texterity Team To Create Publisher Platform
Running Up The Social Media Score Commentary by George Simpson
MediaDailyNews - Thursday, March 29, 2012
Only In America: MDC's Mad Men Become Made Men by Steve McClellan
CEOs Need To Participate In Ad Decisions by Erik Sass
ABC, Nielsen Team To Measure iPad Video Consumption by Wayne Friedman
NCC 1+ Garners Positive Reviews From Media by Wayne Friedman
Publicis Groupe Levy's Controversial $21 Million Payday by Steve McClellan
Hearst Buys Stake In Stylus by Erik Sass
Visible World Patent To Enhance Bandwidth by David Goetzl
New Bravo Series Stick To Lifestyle Template by David Goetzl
Advertising High School Debuts Campaign For 'Let's Move' by Carrie Cummings
Rokkan, Team Detroit Socialize Ford's NBC 'Escape' by Laurie Sullivan
Uncommon Sense: The Rise Of Huxley And The Demise Of Humor Commentary by Jeff Einstein
MediaDailyNews - Wednesday, March 28, 2012
Global Drive: Omnicom, McCann Jointly Win Major Chevrolet Account by Steve McClellan
MEC Keeps $100 Million Activision Foreign Biz by Steve McClellan
MDC Speeds Growth As Strategic Move by Wayne Friedman
NPR Pushes Digital Sponsorships by Wayne Friedman
Sorrell, Lanier Warn Against Tech Pitfalls by Erik Sass
HBO, CBS, 'Nat Geo' Lead In Media Brand Poll by David Goetzl
Siri Users Embrace TV Voice Recognition by David Goetzl
Gruseke Named Publisher, 'Sunset'
HBO Go Debuts On Xbox
AMC's Agency 'Pitch' Launches April 8
Radio - Deserving Of More Attention? Commentary by Mike Bloxham
MediaDailyNews - Tuesday, March 27, 2012
Sex May Sell, But Age/Sex Cells Do Not: CBS, General Mills Call For The End Of Demos by Joe Mandese
Newspaper Ad Spending Now Half What It Was In 2005 by Erik Sass
Ad Researchers Shift Pursuit From Perfection To Holistic Grail by David Goetzl
Pahade Takes Initiative, Former Publicis, WPP Digital Star Succeeds Spengler by Steve McClellan
uSamp Launches Hispanic Panel For Ad Research by Erik Sass
'Mad Men' Debuts New Season To 3.5 Million Viewers by David Goetzl
CBS Research: TV Drives WOM In Digital World by David Goetzl
Movie Rentals: DVD, Blu-ray Rentals Dip, Kiosk Rises by Wayne Friedman
NCAA Shoots CBS A Sunday Night WIn by Wayne Friedman
Something Massive Becomes Even More So, Acquires Circ.us, Gets Into 'Post-PC' Act by Joe Mandese
Android Users Turn To ESPN For NCAA Coverage by Mark Walsh
Jones To Lead National Sales For NBC Stations
Hearst Names Millstein Deputy Group Head, Newspaper Group
'PC Mag' Adds iPad App
MediaDailyNews - Monday, March 26, 2012
Fuseideas Wins $13 Mil Bermuda Tourism Account by Steve McClellan
Maggio Puts erinMedia Patents On The Block, Sealed Bids Set For Thursday by Joe Mandese
MDC's Doft: Better Metrics Gives Smaller Shops More Power by Steve McClellan
TuneIn Carries 'WSJ' Radio Content by Erik Sass
Turner 'Dances' During NCAA by David Goetzl
'Touch' Hit Viewers, 'Vampire' Draws Blood by Wayne Friedman
Media Consumption Crosses Political Lines by Wayne Friedman
Cox Sells Political Ads For Weather Channel Site by Gavin O'Malley
Ipsos, Innerscope Team For 'emoTV': Measure Unconscious Response To TV
Reed Will Sell 'Variety'
Mindshare Taps Brooks As Global Marketing Director
Proximity Marketing Is Changing Retail Rules Commentary by Alex Romanov
MediaDailyNews - Friday, March 23, 2012
Coke To Focus On Events, Loses Faith In 30-Second Spot by David Goetzl
SAI Repositions Trollbeads Ad, Marketing Strategy by Steve McClellan
3D Much Hype, TV, Movie Revs Drop by Wayne Friedman
Mag Bag: 'Wired' Deploys NFC Chips by Erik Sass
'Whitney,' 'Criminal' Rise, But 'Bent' Went Bust by Wayne Friedman
Katz 360 Joins Forces With Audience Partners by Erik Sass
Pruitt To Head AP
The Case For Media Independence Commentary by Kal Liebowitz
Paying Not To Get Ads Commentary by George Simpson
MediaDailyNews - Thursday, March 22, 2012
WFA: End Secrecy Surrounding Agency Media Rebates by Steve McClellan
Viacom Surrounds Advertisers With Cross-Platform Data Tool by Wayne Friedman
USPS Touts Direct Mail For Small Biz by Erik Sass
If Real, 'Mad' Draper Would Succeed Klues At VivaKi by Joe Mandese
Game Show Network Expands Programming With Reality TV by David Goetzl
Banyan Branch Launches Media-Buying Unit by Steve McClellan
Social Media Chatter Ups Live TV Stats by Gavin O'Malley
Loos To VP, National Sales, Adspace
Tryon Joins UM North America
Uncommon Sense: F..K Off In The Name Of Civility Commentary by Jeff Einstein
MediaDailyNews - Wednesday, March 21, 2012
MDC Acquires TargetCast, Forms Maxxcom Global Media by Steve McClellan
Flat Growth Predicted For Local Trad Media by Wayne Friedman
CW Signs Up For Rentrak Service by David Goetzl
Premium TV Nets Add Subscribers, Momentum by David Goetzl
ABC Expands Digital Magazine Circ Reporting by Erik Sass
'NYT' Paywall Pays Off: 450,000 Subscribers by Erik Sass
McCastle Takes Helm Of Cablevision Media Sales by Wayne Friedman
IPG: Mobile Key To Agency Growth by Steve McClellan
Lux To SVP, MD At Spark
Saatchi & Saatchi Sydney Hire Social Strategist
Saccone To Head MundoFox
Mad March Media Commentary by Mike Bloxham
MediaDailyNews - Tuesday, March 20, 2012
Group M, Nielsen Partner For TV, Internet Metrics by Wayne Friedman
Jarvie Expands MediaCom COO Role by Steve McClellan
Mediahub Wins NatGeo Assignment by Steve McClellan
News America Marketing Debuts iPad Coupon App by Erik Sass
TV News Shows Spike In Viewers, Ratings by Wayne Friedman
TWC Brings More Baseball Espanol by David Goetzl
Report: Feds Cut Ad Spend, Defense Claims Biggest Slice by Wayne Friedman
Pivotal: Consumers Want Easy Video Access by David Goetzl
Resolution Social Launches, Optimizes Social Media Marketing by Steve McClellan
'HGTV Magazine' Launches In June, Fuchs Named Publisher, CRO
MEC Taps Schwartz For Engagement Planning
Newest OOH Spot: Advertising On The Eye
MediaDailyNews - Monday, March 19, 2012
Toshiba Lights Up Shelton With Marketing Account by Steve McClellan
P&G Backs NBC's Green Efforts by Wayne Friedman
Company Reputation Translates Into Stock Value by Steve McClellan
Radio One Revenues Tumble by Erik Sass
With CBS Airing NCAA, NBC Sitcoms Gain by Wayne Friedman
Sportsman Channel Hopes To Entice Advertisers With Nielsen Ratings by David Goetzl
ESPN Deportes, Top Hispanic Publisher Reach Deal by David Goetzl
Mobile Boosts News Audience, But Tech Cos. Grab Ad Revs by Mark Walsh
Supreme Court Denies TV Coverage For Obama Healthcare Challenge
Talley To Group Publisher, Hearst Community Newspapers
Television's Catch-22: Tough Choices For TV, Easy Choices For Advertisers Commentary by Roger C. Wood