• Marketing Content Has Short Shelf Life On Facebook by Steve McClellan

    A new study from Omnicom's OMD concludes that the average content posting by an advertiser on a Facebook page has a surprisingly low shelf life: about 18 hours. Shelf life is defined as the length of time that users provide feedback after content is posted, and for Facebook it appears to be far less time than other media platforms, said Colin Sutton, U.S. Director of OMD Word, who runs the agency's social media practice and oversaw the study. ...Read the whole story

  • Ad Industry M&A Investors Spend $32 Bil, Digital Soars by Laurie Sullivan

    There's no shortage of money for companies innovating in the marketing and digital advertising space. Business-to-business and business-to-consumer, Online Media & Technology, Marketing & Interactive Services and Mobile Media & Technology accounted for 79% of total merger and acquisition deals. ...Read the whole story

  • Blip Studios Debuts, Works Closely With Brands by Gavin O'Malley

    Having learned a thing or two about Web audiences and their leanings, video network Blip is getting into the production business. Blip Studios will work directly with brands, talent and independent producers to develop and co-produce original Web series. ...Read the whole story

  • Tablets, More Content Power Mobile Video Growth by Mark Walsh

    The explosion of smartphones and tablets combined with a wider selection of premium content have given a big boost to mobile video viewing in the last year, according to Yankee Group. Its study says the number of U.S. smartphone owners who watch video frequently (at least once a week) on their devices has doubled in the last month. ...Read the whole story

  • Tablets Change Shopping, Media Habits by Mark Walsh

    Mobile ad network InMobi and Mobext, the mobile marketing arm of Havas Digital, teamed for a study that found the spread of connected devices has altered how people consume media and make purchases. ...Read the whole story

  • Rockefeller Challenges Ad Industry About Online Data Collection by Wendy Davis

    Web companies should be able to collect data from Web users, even when they attempt to opt out of online tracking, Association of National Advertisers CEO and President Bob Liodice told the Senate Commerce Committee on Thursday. ...Read the whole story

  • Where Have I Seen That Scarf Before? by George Simpson

    Yahoo News this week offered audiences a chance to sport the same scarf and pants as an individual who appeared to be involved in a ... ...More

Responsive Design Will Save Mobile Advertising by Tom Limongello

Responsive design was a concept first floated in the early 2000s to make content more adaptable to browsers and screen sizes. On mobile platforms, the ... ...More

Follow MediaPost