For publishers wondering how to protect their paying business with Internet pay walls, there is a very interesting lesson in the story of two great American sports. Boxing was as popular as baseball in the 1940s. A. J. Liebling, the great New Yorker writer, wrote about "The Sweet Science" in the 1956 book called "the greatest sports book ever" by Sports Illustrated. But something happened over the last few decades to keep boxing from growing with the times, while Major League Baseball has built its success through thick and thin.» 0 Comments
Question from a salesperson: I won't say that I've been guilty of burying impressions at the bottom of our pages, but I certainly haven't forced everything to the top either. Is the recent news about "viewable impressions" going to help or hurt the business?» 2 Comments
True story. After a promotion to vice president of sales at a publicly traded dot-com publishing company, I started attending the weekly executive staff meetings. This executive team was in charge of executing a business plan for a company that made 99% of its revenue from selling advertising, and I was the only person sitting in the room who had ever sold an ad.» 4 Comments
For many of us, it's hard to believe change can indeed accelerate, but now it can be said that change is the only constant. Change has been accelerating in how our readers and viewers access our media, and therefore we must change how we publish to our market.» 0 Comments
Question from an advertiser: So I have more and more digital sellers asking me for upfront dollars. How do I explain to them that they aren't getting any?» 0 Comments
Agencies and publishers are showing more interest in programmatic ad buying and selling based on positive results from early adopters of real-time bidding (RTB). For publishers, RTB is creating more demand and driving up CPMs. Here's why:» 0 Comments
Everyone needs water -- and, not that long ago, we used to get it for free. But I'll go out on a limb and guess the last time you quenched your thirst with some refreshing H2O, it wasn't from the tap. Most of us have grown accustomed to purchasing bottled water, whether it's an economy brand or some esoteric brand touting water from the oldest glacier in the world. The bottom line is, we're fueling a billion-dollar industry profiting from something that is essentially free and abundant. This is where publishers can learn a valuable lesson.» 0 Comments
I know you have been told by an advertising or media agency; "you don't need to call on the client." They may have even said "the client doesn't see reps," or "you are not allowed to call on the client." So how do you reconcile that with your understanding of the way decisions are made?» 1 Comments
Question from a buyer: My client complains that when they meet with a salesperson, they feel like their business isn't understood and it's a waste of time. What do salespeople think the benefits of these meetings are -- and why can't they be more impressive?» 1 Comments
Parting AdvicePosted by Ari Rosenberg on Apr 19, 12:03 PM
While living in San Francisco during the first dot-com boom, the success I enjoyed in business during this economic exclamation point was balanced by personal struggles. Everything has a way of evening out, you know.» 11 Comments
