What if retailers could find a way to incent shoppers to scan products in their stores to promote sales of those products to others who are not in the store? That would be true 'reverse-showrooming.'» 0 Comments
Some longstanding Web brands are being discovered for the first time by users on mobile platforms because their desktop services become especially powerful and relevant in this new context.» 4 Comments
In Manhattan this week, a tale of two industries is playing out at the Javits Center. Upstairs, book publishers were still trying to dial in for a clue to mobile marketing. Downstairs, a blog convention had thousands of self-publishers already speaking to readers across platforms.» 2 Comments
With so many emails being read first on mobile devices, what can we do to manage the multi-screen messaging madness? Keep it short, keep it focused, and learn how to synchronize with your own computer.» 0 Comments
Organizing around the customer is the great opportunity in mobile marketing, but it has to contend with legacy organizational infrastructures that get in the way.» 0 Comments
When people buy a new TV, they typically are replacing one they have had for some time -- in many cases a very long time. They likely buy a high-definition set, can't wait to get it out of the box, turn it on and instantly receive a dramatically improved television-viewing experience.» 0 Comments
A mid-year spot check on the state of mobile marketing spend shows that investment is now being measured in billions not millions of dollars. Some sectors such as mobile payments are accelerating at a double and triple digit pace.» 1 Comments
Text messaging, and, surprisingly, 2D barcodes are the leading forms of mobile marketing among small- to medium-sized businesses. On the local level, SMBs are beginning to assign a branding function to social and a direct sales goal to mobile.» 5 Comments
As desktop Web habits migrate to the smartphone, search has become a focus for marketers. New research from Chitika Insights demonstrates the power of location in the new habits of mobile search.» 0 Comments
