Lade Dokument...
EIU Report: SMEs Target Emerging Markets for Fast Revenue Opportunities
PDF Dokument,
Themen: mittelstand economist intelligence Kategorie: Studien
1090Views
36Downloads
| Autor: |  |
| Veröffentlicht: | Juni 2011 |
| Thema: | Marketing/Wirtschaft/Konsum |
| Lizenz: |  Namensnennung, nicht kommerziell, keine Bearbeitung |
| Impressum |
Textauszug aus diesem Dokument
New horizons: Europe’s small and medium-sized companies look to emerging markets for growth
is an Economist Intelligence Unit report, sponsored by FedEx Express Europe, Middle East,
Indian Subcontinent and Africa. It examines the degree to which Europe’s small and medium-sized
enterprises (SMEs) are operating in emerging markets: which markets they are choosing, why they are
going there, and the opportunities and challenges that they are encountering. James Watson was the
report author and Jason Sumner was the editor.
To support this study, the Economist Intelligence Unit conducted a survey of 618 European SMEs
during March and April 2011. Definitions of SMEs vary, but as a rough measure, this report only
considered firms with €200m or less in annual revenue. In total, 55% of firms in the sample had
up to €10m in revenue, while a further 38% had between €10m and €100m. All respondents hailed
from western Europe, primarily from the UK, Italy, Spain, France, and Germany. All firms polled were
already engaged in commerce beyond their national borders. The respondents were senior: 68%
were managing directors, CEOs or another C-level position. Many are well established, having been in
operation for ten years or more, while only a minority are new businesses. All major industry sectors
were represented.
To complement the survey findings, the Economist Intelligence Unit also conducted wide-ranging
desk research and in-depth interviews with numerous small-business owners, and other experts. Our
thanks are due to the following for their time and insights (listed alphabetically, by organisation):
l Horst Kayser, CEO, AEG Power Solutions
l Pablo Caño, partner, Apréndelo
l José-Maria Aulotte, senior vice-president for human resources, communication and sustainable
development, Arc International
l Alan Bell, managing director, Bell Design
l James Berkeley, director, Berkeley Burke International
l Alessandro Verduci, global head of sales, Breton
Gesamtes Dokument lesen »
is an Economist Intelligence Unit report, sponsored by FedEx Express Europe, Middle East,
Indian Subcontinent and Africa. It examines the degree to which Europe’s small and medium-sized
enterprises (SMEs) are operating in emerging markets: which markets they are choosing, why they are
going there, and the opportunities and challenges that they are encountering. James Watson was the
report author and Jason Sumner was the editor.
To support this study, the Economist Intelligence Unit conducted a survey of 618 European SMEs
during March and April 2011. Definitions of SMEs vary, but as a rough measure, this report only
considered firms with €200m or less in annual revenue. In total, 55% of firms in the sample had
up to €10m in revenue, while a further 38% had between €10m and €100m. All respondents hailed
from western Europe, primarily from the UK, Italy, Spain, France, and Germany. All firms polled were
already engaged in commerce beyond their national borders. The respondents were senior: 68%
were managing directors, CEOs or another C-level position. Many are well established, having been in
operation for ten years or more, while only a minority are new businesses. All major industry sectors
were represented.
To complement the survey findings, the Economist Intelligence Unit also conducted wide-ranging
desk research and in-depth interviews with numerous small-business owners, and other experts. Our
thanks are due to the following for their time and insights (listed alphabetically, by organisation):
l Horst Kayser, CEO, AEG Power Solutions
l Pablo Caño, partner, Apréndelo
l José-Maria Aulotte, senior vice-president for human resources, communication and sustainable
development, Arc International
l Alan Bell, managing director, Bell Design
l James Berkeley, director, Berkeley Burke International
l Alessandro Verduci, global head of sales, Breton
Gesamtes Dokument lesen »
Kommentare zu diesem Dokument
Es wurden noch keine Kommentare abgegeben. Sei der Erste, der dieses Dokument kommentiert