Making Pins

Make Pins in no time with our flexible creative tools. You can start from scratch or repurpose existing assets.

Create a Pin
User interface for making Pins

Easy ways to publish content

Phone screen showing furniture catalog offerings

Upload images or videos

Create and edit Pins right from our app or desktop site. You can make one Pin at a time, or upload assets in bulk.

Add your product feed

Connect a product feed and we’ll turn every product into its own Pin.

Publish from your site

Link your site’s RSS feed and we’ll automatically create Pins for new images in the feed.

Work with experts

Find a third party partner to create Pins, manage your content strategy or build a stronger presence on Pinterest.

Find a partner

Creative best practices

Make Pins that get results

The best Pins are visually compelling, tell a good story and make people want to learn more. It’s easy to make great Pins—just follow these creative best practices.

Red-framed sunglasses; Woman wearing white-framed sunglasses with a second pair in collar; Tortoiseshell sunglasses near swimming pool

Standard Pins

Use high-quality, vertical images that will stand out in people's feeds. We recommend a 2:3 aspect ratio (e.g. 1,000 x 1,500 pixels). Other ratios may cause your Pin to truncate, or may negatively impact performance.

Put your product or service front and center. Avoid using abstract images or lifestyle imagery that doesn’t showcase your brand.

Put a logo on every Pin you make, but keep it subtle. Avoid the lower-right corner, since that spot gets covered up by our product icons.

Text overlay is the copy that goes on your Pin image to make it stand out. Keep your copy concise for readability on mobile. You should create separate Pins for each country you target, so they can be translated into the local language.

Clear titles and descriptions help your Pin get discovered in search. You can use up to 100 characters for your title and up to 500 characters for your description.

If your Pin includes a link, check that the link is active and loads quickly. Your Pin's creative tells people what to expect when they click. Make sure it matches your destination site's topic and imagery.

Close up of leafy greens

Video Pins

Lead with a clear hook within the first few seconds to capture people’s attention.

For video ads, 6-15 seconds works best. For organic video, keep the video above 4 seconds. Make sure your videos clearly and succinctly communicate your ideas.

Some Pinners watch video with sound off, so don't rely on audio or dialogue. Use text overlay or captions to help tell your story.

Select a cover image when you upload your video so people can understand what your video is about with just one glance.

Clear titles and descriptions help your video get discovered in search. You can use up to 100 characters for your title and up to 500 characters for your description.

Cover image for Gray Malin's story

Story Pins

A strong image or video up front tells people what your story’s about with just one glance.

We recommend using three or more pages to tell your story.

Share your personality with a mix of images, videos, fonts and colors.

Before you publish your Pin, make sure to tag relevant topics. This helps get your Pins in front of the right people.*

Apply for Story Pin access

A winning Pin strategy

  • Create regularly

    Create new, original Pins at least once a week, for a steady stream of content.

  • Schedule your Pins

    Put your Pin uploads on autopilot using our scheduling tool.

    Schedule Pins
  • Add a URL

    Make every Pin actionable by adding a URL that drives traffic back to your site.

  • Organize Pins into well-named boards

    Give boards clear and descriptive titles such as “Easy No-bake Dinners” to help with search.

Create Pins that get noticed

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Create a Pin