Marketing News & Expert Advice

Dentyne Ice Dives into Video Memes for Split2Fit Series

Text-to-animation videos target the 21 to 34-year-old gum-chewing crowd.

LATEST HEADLINES

YouTube Marketplace Aims for Small Biz Video Advertisers Video Creation Marketplace will pair advertisers with videographers...	Telecom Firms Are Most Responsive on Facebook Study says alcohol brands are among the least responsive to consumer...
Ford Fusion Social Media Effort Deepens Ryan Seacrest Partnership The first thousand Fusion fans on Facebook will receive a mystery...	GOP Milks Healthcare Ruling on Twitter, Obama Camp Ignores It GOP and Romney camp use ruling upholding Affordable Care Act to...
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CLICKZ EXPERTS

Stop 'Targeting'

A new focus on targeting in media buying and creative development is misguided. Here's why.

Gary Stein | What's the Buzz? | June 29, 2012

The Must-Have Big Data Tools

A look at how predictive analytics, data-driven automation, and adaptive learning tools work to optimize marketing programs.

Bryan Eisenberg | ROI Marketing | June 29, 2012

Vacationing With 2 Kids and 8+ Mobile Devices

What marketers should know today about tomorrow's consumers.

Paul Schoknecht | Mobile Marketing | June 29, 2012

Traveling with Mobile and Social

An accident away from home highlights how our mobile devices keep us connected and informed.

Sundeep Kapur | Social Integration | June 28, 2012

MARKETING STATS

Video

Americans Spent 4.5B Minutes With Video Ads in May

Hulu topped the charts, serving 56 ads on average to video viewers in May.

CLICKZ EXPERTS

What's New in Mobile Ad Tracking for App Publishers

An update on how Google and Apple approaches to using device identifiers and what that means for marketers.

Rob Weber | Mobile Marketing | June 28, 2012

What Media Buyers Can Learn From Their Peers

News you can use about social media, online video, and mobile marketing.

Tessa Wegert | Media Buying | June 28, 2012

Marketing Lessons From Queen Elizabeth's II's 60-Year Reign

How a great voice-of-the-customer program drives the queen's strategy, communications, and branding.

John D'Arcy | Analyzing Customer Data | June 28, 2012

8 B2B Email Marketing Tricks of the Trade

How to avoid running a business-to-business email program that's cold, corporate, and boring. First in a two-part series.

Simms Jenkins | Email Marketing Best Practices | June 28, 2012

OTHER COMMENTARY

Hulu in Japan: Adds HBO and Expands Device Footprint

Hulu inks content partnership with HBO in Japan.

ClickZ Asia | June 30, 2012

Google Analytics Finally Gets Mobile App

At long last, the Google Analytics team announced an official Google Analytics mobile app. There are nearly a dozen apps in the Google Play store that use the Google Analytics API to display reports...

Search Engine Watch | June 29, 2012