Tags made easy.
Manage all your tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management — for free.
Start for free
See what’s in it for you.
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Increase your agility.
Efficiently add and update your own tags to better understand conversions, site analytics, and more.
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Integrate easily.
Tag Manager supports and integrates with all Google and third-party tags.
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Put your mind at ease.
Error checking, security features, and speedy tag loading ensure that all your tags work.
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Collaborate across your team.
Improve collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently.
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Increase your agility.
Efficiently add and update your own tags to better understand conversions, site analytics, and more.
-
Integrate easily.
Tag Manager supports and integrates with all Google and third-party tags.
-
Put your mind at ease.
Error checking, security features, and speedy tag loading ensure that all your tags work.
-
Collaborate across your team.
Improve collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently.
Dive into the details.
Get access to features like easy preview and debug tools, auto-event triggers, and a user-friendly interface to help you manage your tags.
See all features
Designed to work together.
Tag Manager works seamlessly with Google and third-party tags, so you can change tags on the fly – saving time and increasing efficiency.
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Google Ads
Conversion tracking, basic remarketing, and dynamic remarketing are fully supported with Google Ads.
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Third-Party Tag Support
Built-in templates for third-party vendor tags simplify code publishing and help eliminate errors. See supported vendors.
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Google Ads
Conversion tracking, basic remarketing, and dynamic remarketing are fully supported with Google Ads.
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Third-Party Tag Support
Built-in templates for third-party vendor tags simplify code publishing and help eliminate errors. See supported vendors.
Find a solution that fits.
Tag Manager offers simple, yet powerful solutions to help small businesses and large enterprises get up and running with measurement faster.
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Tag Manager
Manage all your tags without editing code - for free.
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Tag Manager 360
Manage all your tags in one place for a smarter, simpler way to oversee your marketing.
Airbnb improves vendor data collection to 90% with Tag Manager.
Airbnb turned to Tag Manager to streamline its system for website tags. The result was better vendor data collection and a faster site.
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