It's no secret that Mom is busy and juggling a constant variety of roles, activities, and demands. But the modern mom is using new devices and digital platforms to do far more than most of us expect -- and maybe more than moms have ever done.» 0 Comments
With the Olympics around the corner, marketers are creating campaigns that will not only pay homage to the games, but also connect with consumers in a more meaningful way.» 0 Comments
In addition to being the owner of a sales/marketing company, I am also a blogger in the B2B space. Being a blogger has actually educated me more on the brand/blogger relationship than any campaign I have implemented on behalf of my clients. It is through my role as a blogger that I see some of the biggest missteps brands make when it comes to blogger outreach strategies-especially when they are looking to engage moms who blog. Want to avoid the biggest missteps? Follow these rules.» 6 Comments
For many moms across the country, school is already out, and summer break has begun. The profile of moms and their interests shift during the summer months -- their schedules may change, they're taking time off for a family vacation and will be planning for the next school year. The summer and fall months offer multiple opportunities for marketers to engage moms.» 0 Comments
As the seemingly never-ending debate rages on, comparing moms who work outside the home to moms who stay at home, perhaps the focus should be redirected to highlight the different advantages each type of mom bestows. Data from our newly released LMX Family study adds unique perspective to the discussion by comparing the media and technology ecosystems in which kids aged 6-12, in both types of households, are growing up today.» 0 Comments
Most moms are natural-born multi-taskers-an ability that many of them are nurturing as part of their transformation into effective multi-level marketers. This can be unofficially traced back to the advent of the home party, where moms emerge as effusive sales consultants for their favorite brands, inviting their friends over and for product-themed social events in a festive setting. These home-based entrepreneurs often followed the reliable wine-in-the-kitchen/products-in-the-dining room format, but once creative and smart marketers started catching on, they began offering moms new ways to sell more, more often, and without even popping a cork!» 1 Comments
When paying attention to what marketers today are telling us, it's easy to assume that consumers are being asked to march to the middle. This is not a pathway that advocates mediocrity, but instead one based on the assumption that consumers want to balance healthy with satisfying. The silver bullet that every Mom wants is the product that tastes amazing, leaves her fully satisfied, has no calories and sends her into a state of guilt-free bliss. Has "having it all" ever been out of style? I don't think so.» 0 Comments
All it takes is a handful of real-life Moms to help make a big impact on your brand. They can help you come up with a winning new Mom-targeted product, a promotion that will really drive Moms to make a purchase, or an advertising campaign that truly resonates with them. It's called a Mom-advisory board. In our practice, we are big fans of them, because we have witnessed, again and again, powerful results when companies put them to work.» 0 Comments
All across America, marketers and brands are working on figuring out today's complex moms. With her spending power and powerful social voice, this influential decision-maker on household products is a most coveted target for brands. Yet 75% of women still feel brands miss the mark. So what does today's mom want from a brand?» 0 Comments
