MediaDailyNews Issues for August 2004

MediaDailyNews - Tuesday, Aug. 31, 2004
On The Road To Hollywood, MPG Makes Stop On 'Madison & Vine' by Joe Mandese
Audit Bureau Asks Tech Publisher to Reclassify Some Subs by Michael Shields
Wireless Category Snubs Wireless Medium, Radio Fails to Capture Cell Phone Ad Budgets by David Kaplan
I Can't Believe It's Fabio, Among Others, In ESPN's Latest Campaign
People Sponsoring the Limelight
Hoy Taps L.A. Chief
MediaDailyNews - Monday, Aug. 30, 2004
Olympics Score DVR Gold, Boost Live Viewing In TiVo Households by Joe Mandese
Mag Spotlight: CMO by Michael Shields
Phelps, Patterson, Gatlin Selected As 'Breakfast Of Champion:' Will Grace Wheaties Boxes
Report: Nielsen In Talks With Cable Ops Over Set-Top Data
Energizer Recharges the Bunny
New York, A Weekly Since '68, Goes Daily -- During Convention
Meredith Corp. Names New Hire
Missing Men: Truth or Legend? Commentary by George Simpson
MediaDailyNews - Friday, Aug. 27, 2004
GOP Stops Shops: NYC Agencies Develop Contingency Plans For Convention by Michael Shields
Mag Rack: Time Throws A Party by Michael Shields
Wall Street Grows Bearish on Newspapers by Michael Shields
MediaVest Taps Balik As U.S. Media Director For Kraft
TiVo Records Subscriber Surge As Losses Widen
Industry-Wide Diversity Campaign Underway for Magazines
College Sports TV Signs With Mountain West Conference
MediaDailyNews - Thursday, Aug. 26, 2004
First Syndication, Then The Nets, Now Cable Is Claiming The Summer Gold by Michael Shields
As Video Games Encroach On TV, Industry Faces A Major Transition by Joe Mandese
ANA Rallies Interest In Ad-ID by Michael Shields
Merrill Lynch Downgrades Ad Outlook
Salt Water Sportsman Magazine Announces New Hire
The Need for Knowledge Commentary by Karen Loos
MediaDailyNews - Wednesday, Aug. 25, 2004
Bacardi Retains KSL, Independent Remains Grey Goose Media Shop by Joe Mandese
Newspapers Struggle to Rebuild Confidence With Advertisers by Michael Shields
Does Mr. Clean Beat A Juan Valdez? Advertising Week Unveils Digital Trading Cards by Amy Corr
Cable Industry: Buy Our Medium Or We'll Shoot This Dog (Ad)
First Asian-American Station to Launch
New Editor at This Old House; "Find!" in Print
MNI Expands Partnership With Hearst
Chris Boothe Named EVP at Starcom USA
Einstein's Corner: It Only Hurts When I Laugh - Part IV Commentary by Jeff Einstein
MediaDailyNews - Tuesday, Aug. 24, 2004
Cable, Web Boost Ad Budget Share, Broadcast, Print Erode by Joe Mandese
News/Talk/Sports Tops Radio Formats, Interep Analysis Reveals by Michael Shields
Nielsen Gets 'Conditional' Okay For L.A. Meters, Plans Update On Portable Meters by Joe Mandese
T off to Strong Start
New Bilingual Latino Publication
Maryland Life
Waiting Room TV Net Reports Healthy Nielsen Gains
OAAA to Hold Event During Advertising Week
ESPN Dabbles Again in Drama
Chiappetta to Receive Lee C. Williams Award
MediaDailyNews - Monday, Aug. 23, 2004
Radio Unveils New Consumer Research: This Time, It's Personal, Relevant Too by Joe Mandese
Vitals Offers Some Statistics: 8/31 (Launch), 200,000 (Rate Base), One (Ambitious Editor) by Michael Shields
Mag Spotlight: Popular Science by Michael Shields
NBC Sues Paxson Over Investment
Major League Sets Plans For A Baseball Cable Channel
Dow Jones Forms Ad Unit In China
MediaDailyNews - Friday, Aug. 20, 2004
Media Buying, Economy Drive WPP Earnings, Position It For Run At Grey by Joe Mandese
Mag Rack: Who's Really King Of The Newsstand? by Michael Shields
A Media Buy That Could Make Your Heart Stop -- And Start Again by Michael Shields
DDB'S Reinhard To Testify Before Congressional Diplomacy Hearing
Financial Group Slates Media Buying Seminar For Advertising Week
Organic Style Taps New Publisher
MediaDailyNews - Thursday, Aug. 19, 2004
Tony Jarvis Out As Research Chief At MediaCom by Joe Mandese
Men's Category Remains Healthy, Fit by Michael Shields
Peggy Green Ascends To President-Broadcast Of Zenith
Big Four Networks To Accept Ad-ID Codes
Carpenter Named COO Of GM Planworks
Lizzie Grubman Becomes MTV's Latest Reality Catch
Beware The Perfect Storm Commentary by Pat Wallwork
MediaDailyNews - Wednesday, Aug. 18, 2004
Biggest Advertisers Drive First Half Ad Spending, Pols, Olympics Big Contributors by Joe Mandese
Classifieds Surge Propels Q2 Newspaper Ad Growth by Michael Shields
Arbitron Ends Radio Ratings Standoff With Viacom's Infinity Unit by Joe Mandese
Cox Family Offers To Take Cable Biggie Private by Joe Mandese
American Media Taps Brit Edit Director
Einstein's Corner: It Only Hurts When I Laugh--Part III Commentary by Jeff Einstein