MediaDailyNews Issues for August 2005

MediaDailyNews - Wednesday, Aug. 31, 2005
Drugs Kick Consumer Ad Habit: No. 2 Ad Category Flat During First Half by Joe Mandese
Online Display Climbs Twice The Rate Of Overall Ad Economy, ISPs Boost Spending In Other Media by Wendy Davis
First Magazines, Then TV, Now Wal-Mart Muscles Into DVDs by Wayne Friedman
Arbitron Launches Out-of-Home TV Ratings, Data Prove Significant by Joe Mandese
Conde Nast's Cargo Nets American Media Chief by adam.m
Fox's First New Season Break: An Early "Prison Break" by Wayne Friedman
ZenithOptimedia And Starcom Snag Richemont Media Planning
Report: Bank of America Ad Decision Imminent
Publicis Groupe Agency Renamed Leo Burnett Detroit
MediaDailyNews - Tuesday, Aug. 30, 2005
First Half Ad Spending Surges, Internet Trails Hispanic, Cable TV Growth by Joe Mandese
Paper: Aegis, Havas In Media Buying Talks by Joe Mandese
Interactive TV Approaches Tipping Point, Over Half Of U.S. Will Be Interactive By '09 by Wayne Friedman
Marketers Embrace Ad-ID, Hundreds Agree To Use Digital Ad Codes by adam.m
When It Rains It Pours Ratings, Weather Channel Gains Momentum With Katrina by Wayne Friedman
Verizon Slashes Wireless Broadband
Networks Feature More Gays, Still Not Enough To Be GLAAD About
NBC's Downey Gets Branded Entertainment Promotion
Infinity To Host Podcasts During Advertising Week
MediaDailyNews - Monday, Aug. 29, 2005
ARF: No Medium's Audience Research Is Adequate by Joe Mandese
Univision Flagship Makes Nielsen History, Wins New York Ratings Sweep by Wayne Friedman
As New Media Universe Expands, So Does Television's by Joe Mandese
Super Agents Get 'Tricky' With Pontiac, Other Product Placements of the Week by Kenny
Budget Living Teams Up With USA Weekend
Overexposed Commentary by George Simpson
MediaDailyNews - Friday, Aug. 26, 2005
Martha Stewart New Shows: Fun, Witty, Ponchos and Hot Dogs by Wayne Friedman
Sirius Goes Pedestrian, Intros Portable Media Player by adam.m
Station Deals Pick Up Amid Slow-Moving Ad Market by Wayne Friedman
Condé Nast Announces Business Magazine And Web Site
Stars And Stripes Announces Weekly U.S. Publication
Yellowpages.com Names GSD&M Its First AOR
Emerson Gets Luckie, Leaves MindShare
MediaDailyNews - Thursday, Aug. 25, 2005
Following Surge In Conference Spending, ABM Report To Add Trade Show Section by adam.m
Cable Makes Even More Viewer Gains Over Broadcast Networks This Summer by Wayne Friedman
NASCAR Goes Branded In Deal With Madison Road Entertainment by Wayne Friedman
Cablevision Goes Wireless With Tivo by Wayne Friedman
NY Times Regional Media Group Names New Vice President For New Media
Yellowpages.com Names GSD&M Its First AOR
MediaDailyNews - Wednesday, Aug. 24, 2005
Interactive TV Spots Prove Less Than Activating, Viewers Grow Fatigued by Wayne Friedman
ZenithOptimedia's Hamilton Takes Leave, Jones Promoted to U.S. Chief by Joe Mandese
Report: B-to-B Ad Growth Fueled By 'eMedia,' Not Print by adam.m
Agency: Cable Medium Grows, But No Networks Poised To Challenge Broadcast by Wayne Friedman
Arbitron Reveals 'Pod Meter,' PPM Measures Radio Podcasts by Joe Mandese
High Hops for StrawberryFrog, Brewer Taps Boutique Ad Shop by Erik Sass
Verizon Wireless To Sponsor 'Access Hollywood' Tour
Viacom's Key Search Word: Yahoo!
Verizon, Yahoo! Slash Broadband Price
Correction: Trendum Affiliated With VNU
MediaDailyNews - Tuesday, Aug. 23, 2005
Publicis Forms Media Ventures Unit, Will Take Stakes In New Media, Technology by Joe Mandese
Nielsen Fans New Flame: Sports Fans, NFL's In The Huddle by Wayne Friedman
Newspaper Ad Spending Climbs, Albeit Mostly Online by adam.m
B-to-B Ad Pages Rise, Albeit Modestly, Government, Financial Prove Growth Sectors
AutoTrader.com Keeps Advertising Deals Going Strong With ESPN/ABC TV
United Airlines Magazine To Feature Japanese Game
MediaDailyNews - Monday, Aug. 22, 2005
Newspapers Field 'Hug My Paper' Studies, Will Measure Engagement by Joe Mandese
Study Finds Ads More Persuasive Than Product Placement by Wayne Friedman
Radio Plans To Stir Debate During Advertising Week by adam.m
Super Agents Pitch Reebok, Other Product Placements Of the Week by Kenny
7-Eleven Freshens Agency Roster, Leaves Media At Camelot
Anheuser-Busch: More TV Spending On The NFL
Levy: Publicis Not Interested In Havas
USA Today Will Publish Tech Magazine
MPG Taps MediaCom's Comley
KKR, Others Aquire SBS Broadcasting
When Water Doesn't Cool Commentary by George Simpson
MediaDailyNews - Friday, Aug. 19, 2005
TV Ads: Low Factor In High Court Decision by Joe Mandese
Hallmark Channel No Longer In The Cards, Crown To Greet Bidders by Wayne Friedman
Tech's Back: Spate Of M&As Signal Something's Up by adam.m
NBC Universal Narrows Media Buying Review To Six, Two Incumbents by Wayne Friedman
Report: Newspapers See Surge In Online Revenues
MPG Taps Grey Exec As HR Chief
AMGG Names New Publisher
Publicis Creative Chief Steps Down To Form New Venture
MediaDailyNews - Thursday, Aug. 18, 2005
FCC Orders Bugs To Crawl On Kids' TV Shows, Will Viewers Bite? by Wayne Friedman
Nielsen Throws Some Watermarking On Its VOD Measurement Plan by Joe Mandese
Continent Is King For New Editor, National Geo Devoted To Africa by adam.m
Kroger To Install TV Network In 2,500 Stores
Universal McCann Has Excellent Idea, Taps Savic To Run It
It's Official: Heekin Named Grey Chairman-CEO
Apprise Media Buys CFW Enterprises
CBS Offers Half-Hour Sneak Peek
Nielsen Acquires South Korean Ad Tracker
Mark Shapiro Leaves ESPN To Join Red Zone
Time Inc. Announces Changes At Teen People
Universal McCann Wins Telefonica Business