Archive for: March, 2010

TV ads on major upswing

Nielsen’s Global AdView Pulse, based on advertising expenditure reports in more than 27 markets across Europe, Asia, North America and Africa, highlights that total spend dropped 1.6 per cent last year compared to 2008. But towards the end of the year there were significant signs of improvement according to the findings, with the last quarter achieving growth of 4.5 per [...]

Tesco selects Electra for Freeview products

Electra Entertainment has partnered with the UK's largest retailer Tesco to distribute its interactive technology via standard and HD Freeview-ready TVs, set top boxes and PVRs, available in stores from June 2010 onwards. Electra's Trove software platform is a media player that seamlessly links broadcast and IP interactive services, unleashing a new interactive TV experience. Trove allows TV viewers to [...]

Ooyala makes online video more secure

Ooyala, a provider of end-to-end video platform applications and services, has announced the integration of token-based authentication for the delivery of premium video content online. Unlike other well-known video platforms, Ooyala allows publishers to restrict the delivery of a video based on pre-defined user and server-side rules. Ooyala offers several ways to protect content including support of Encrypted Real Time [...]

Ofcom to act on broadband speeds

Net firms must do a better job of telling customers about broadband speeds or face stiffer regulation. Ofcom has warned following research the telecoms watchdog carried out on how ISPs sell broadband. It revealed that 74 per cent of customers were not told that the maximum speed on their line was likely to be higher than the speed they would [...]

Freesat ad campaign

Freesat, the free-to-air satellite TV service, launches its latest integrated marketing campaign on 1st April. The campaign incorporates TV, press, digital, social media and PR and focuses on Freesat's HD offering ahead of the World Cup that Freesat will show in HD nationwide and subscription-free on BBC HD and ITV1 HD channels. Freesat has also created a dedicated World Cup [...]

PS3 going 3D

Coinciding with the launch of their 3D enabled Bravia LCD TV’s this Summer, Sony will also release a firmware update for their PS3 games console, giving it 3D capability. There are two firmware updates that will convert the PS3 into a stereoscopic 3D capable games platform and also add support for 3D Blu-ray. The two 3D firmware updates will become [...]

UK court: ISPs are responsible for downloaders

ISPs will have to do more to help content owners protect their content online following a High Court ruling. In a case brought by a group of film studios including Disney, Twentieth Century Fox, Universal and Warner Bros, the judge found that Newzbin, a private online forum, was liable for its members' copyright infringement when they used the site to [...]

Freeview HD launches

From Colin Mann in London UK DTT platform Freeview has launched an HD service available from today to around 4.5 million new homes, including in the cities of Birmingham, Leeds and Cardiff, which puts Freeview HD coverage on track to reach up to 50 per cent of the UK by the 2010 World Cup in June. A target of 60 [...]

DTH still dominates STB Market

In 2009, more than 100 million satellite set top box (STB) units were sold, which represents more than 50 per cent of the total STB market for that year, reports In-Stat. Cable and DTT STB shipments each represented slightly over 20 per cent of the market, with IPTV capturing the remaining 7 per cent. – The most significant growth occurred [...]

Access gateway certified

Access Systems, provider of advanced software technologies to the mobile and digital television – and Pirelli Broadband Solutions, a leading supplier of broadband customer premises equipment announced that Pirelli’s Residential Gateway DRG A226M, operating with Access NetFront Living Connect, has successfully completed the DLNA Certification program and is granted use of the “DLNA Certified” logo. This means that the gateway [...]

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