Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and product/service preferences. The firm’s new report – Advertising Strategies on Connected TVs – recommends advertisers start to expand their personalised ad campaigns to include new companion devices such as the iPad. “Second-screen synergies [...]
China’s first 3D television channel will air on a trial basis on January 1, 2012 and go into full operation during the upcoming Lunar New Year Festival in late January, according to government authorities. “We have officially started preparations for the country’s first experimental 3D TV channel and have issued two technical guidelines on the production and airing of 3D [...]
The world is moving toward ubiquitous multiscreen connectivity, and new devices are making all content personal. Consumers are viewing professional video programmes on tablets, smartphones, laptops, netbooks, and in vehicles. As mobile devices continue to improve, consumers expect high definition on everything. The pay-TV services are ramping up TV Everywhere to compete with direct-to-consumer services such as Netflix. As a [...]
The head of Ofcom Ed Richards has accused mobile networks of “holding back innovation and hampering growth” because their threats of litigation mean that the UK will be the last major European economy to hold a 4G auction. Control of the spectrum sell-off, which is meant to deliver the high-speed mobile broadband needed to keep up with the explosion in [...]
US and Australian movie and television studios have challenged a landmark court ruling in Australia that an Internet Service Provider (ISP) cannot be held accountable for illegal video downloads by its customers. The studios want Internet providers to be punished if they don’t take “reasonable steps” to stop customers from downloading free copies of pirated movies, which costs the studios [...]
A national consumer survey conducted by the American Consumer Institute (ACI) has found that the vast majority of consumers support stronger intellectual property protections against trafficking of counterfeit goods. The survey of 800 consumers found 82 per cent of consumers agreed that counterfeit goods, such as ‘knock-off’ products, pirated software and imitation pharmacy drugs hurt the economy, with only 12 [...]
Platform ‘n’ the Polish DTH service launches four new premium HD movie channels. The channels – nPremium, nPremium2, nPremium3 and nPremium 4 – launch on December 15 and will give Platform ‘n’ subscribers the largest number of premium movies channels available in the Polish marketplace. The announcement was made today by Christian Anting, Vice-President and chief operating officer of Platform [...]
The US Attorney General Eric Holder has unveiled a new education campaign aimed at raising public awareness about the threat and impact of IP crimes. The campaign – which targets everything from illegal movie and music downloads to counterfeit pharmaceuticals – includes a series of television, radio, and Internet messages designed to help get the word out about the dangers [...]
US telco Verizon is to make a selection of live, FiOS TV channels available over the Xbox 360 Entertainment System. Through a collaboration between Verizon and Microsoft, customers who are Xbox LIVE Gold members and who subscribe to both FiOS TV and Internet service will be able to view select live channels through their Xbox consoles. No extra hardware is [...]
As revealed by advanced-television.com in March, Chinese PC manufacturer Lenovo Group has confirmed that it is to launch a Smart TV product, dubbed ‘LeTV’ as well introducing a new cloud-computing strategy, as it seeks to diversify and meet the growing demand for Internet-connected devices. The company, which overtook Dell in Q3 to become the world’s second-largest PC vendor by unit [...]
