Welcome to Piki: Geek

Today is the deadline for your biggest campaign pitch all year and Murphy’s Law is in full effect. You need campaign documents you’ve forgotten on your home desktop, a projector that can display at 246 inches with a 2200:1 contrast ratio and a GPS that will inform you of the derailed train blocking the closest highway. This is your life, and without the right gadgets and electronics to make it through, things like train wrecks go from blocking highways to being how you describe your very existence.

These days though, the toughest part of getting the right gear is finding it amidst all the clutter and clamor. Half of your search results aren’t at the top of the list because they’re the best product for you, that’s for sure. There are seedy armies of desk jockeys cramming SEO into everything they write. Half of the reviews you’ll find by very, very serious bloggers are five star ratings because they got buttered up by a P.R. rep and their latest plasma TV was free. You’d think you could trust Amazon, but they’re literally putting products in order by what makes them the most money, not by what is most relevant to your search. eReaders are a perfect example:

• Naturally, Amazon suggests the Kindle. It’s perfect for everyone!
• Barnes and Noble will only tell you about the Nook. It’s perfect for everyone!
• Apple is caught up with all things iPad. It’s perfect for everyone!

They can’t all be perfect for you, right? Clearly one is more suited to your desires, but how do you know if you’re a Kinde or iPad person? This doesn’t even include the hundred other options that are overshadowed by all the marketing. You might never even know their features. That’s where Pikimal enters the fray. We’re the Master Blaster to your Thunderdome.

Pikimal allows you to define the features and specs that you want/need in a sexy new device. Interested in the biggest television you can get for the lowest price? Who isn’t? What about the biggest television with 3 HDMI connections that also streams web content and is light enough for your grandmother to carry? We can give you those results, that detailed, as quickly as you can drag a simple slider from left to right. It’s not as quick as snapping your fingers or clicking your heels, but it’s probably as close as you’re going to get. Nothing comes between you and the products that best match your interests, and there are no marketing middlemen deciding what sits at the top of the list.

So, where exactly does Piki: Geek fit in all this? With knowledge of the Pikimal tool and the Pikis for all sorts of electronics, we’re the guys with a healthy (or possibly unhealthy) passion for technology and gadgetry. From which tablet PC can best display Porntube to which eReader has the finest selection of classic literature (graphic novels), this is where you’ll find the information we’ve pulled from Pikimal on the best products and who should be stoked about them, news on upcoming tech and an extra double shot of ridiculously caffeinated geeky passion to wash it all down.

Let’s be clear: we’re not another set of guys reviewing the free Xbox 360s that Microsoft gives out at press conferences. We’re pulling from the hard, unchangeable facts and product specs collected by the coding geniuses Pikimal, which cut through the hype and other marketing techniques that can cloud your judgment. There’s nothing old school about the latest generation of electronics, so why are we still searching for (and buying!) products like it’s 1998? Let’s recap:

• Reviews are biased. Sorry, Ebert.
• Google’s been ransacked by SEO.
• E-tailers are pushing their own products, or what makes them the most cash.

The savvy consumer is out there wading through all the online muck, and then visiting stores to get hands-on time with products and before long, purchasing a digital camera has taken a solid month. Pikimal is the new school, and it’s in a class of its own. We’re streamlining your shopping decisions by hitting you with the facts and none of the spiel. Officially, the game is changed. Feel free to text your friends and let them know, or follow us on Twitter for quality, tech-obsessed conversation. We’ve got geeks behind the scenes and we’ll be putting you in touch with the robot alarm clock you’ve always wanted, the speakers that will rattle your nose hairs and the rest of your geek passions on a silver motherboard platter. Mostly, we’ll keep your eyes affixed to the electronics you’re looking for, and the train that is your life will happily remain on its tracks.