by
5
Moms lead the pack when comes to liking brands on Facebook, according to a recent survey by Burst media. Fifty eight percent of moms follow or like brands on social media sites.
The survey showed that moms are the group of consumers most likely to follow their favorite brands on social media. It also found that 2 in 3 readers learn about brands via “likes” from blogs, with moms and 18-34-year-olds particularly influenced by brand mentions. Sixty-six percent of blog readers answered that a promotion by a blogger influences their purchase decisions online.
The survey, provided by Burst Media, uncovered some other interesting stats: 49% of respondents are loyal to brands online and occasionally “like” or follow a brand on social media sites. The most common reason people gave for “liking” their favorite brands online? — “To show support for it.”
The survey was conducted in May and released on Friday. Burst interviewed 1,453 U.S. adults aged 18 or older and found that three-quarters (76.3%) of respondents visit social media sites such as Facebook, Twitter, LinkedIn and Foursquare, with women being more active than men. Forty nine percent of female respondents visit social media sites at least a few times each day, versus only one-third (34.0%) of men.
“For some audience segments, such as moms, social media is a constant presence in daily life,” Mark Kaefer, marketing director, Burst Media said in a press statement. “Given this close relationship between consumers and their online communities, our study also found many opportunities for both online advertisers and web publishers to inject social vehicles into their efforts to drive user engagement.”
Check out the infographic below for a detailed look at social media habits.
Photo courtesy of iStockphoto, deanm1974
2 
3 ![With Nexus 7, Google Finally Gets Android Tablets Right [REVIEW]](http://8.mshcdn.com/wp-content/uploads/2012/07/125,Google-nexus7-600.jpg)
4 
5 ![Interactive Furniture Responds to Touch [PICS]](http://6.mshcdn.com/wp-content/uploads/2012/06/125,Nunoerin.jpg)
facebook is wonderful
Samsung Galaxy Nexus project was banned in the United States of America
http://goo.gl/k6v9o
Hey! check out similar posts related to social media,visit the following link:
http://www.social-networkingplusplus.com/category/socialmedia/
This is good to know…but I’m not surprised at all by these statistics and how women use social media more often than men. I find myself getting my daily dose of news from clients, friends and family.
The fact that moms are on Facebook the most AND are also responsible for over 80% of consumer spending, demonstrates why brands can’t ignore the potential to market this way. As a company that structures programs to connect brands to moms, I see how much impact a truly “social” media campaign can be. Respect the moms, their power to market, and their loyalty to the products they love. They’ll reward you generously.
when femininity collaborates with maternity that result in excessive emotionalism, the result are not strange.